Supply chain
Name the engine, event-data supplier, odds compiler, trading desk, integrity service and settlement authority.
Sportsbook Software Providers
Some of these vendors are sportsbook-led and build the trading and risk engine as a core product. Others add a sportsbook to a casino-first stack or integrate a third-party engine. The shortlist and depth records separate engine ownership, feed and odds supply, managed or operator-controlled trading, settlement and player-facing betting tools without converting one layer into another.
Page updated September 6, 2026
16 providers, ranked by our independent score. No pay-to-rank.
Shortlist rule
What qualifies for this page
Included only when a sportsbook product, integration, or managed-trading route is established in the current platform record. A sports data feed or betting-related partnership without an operator product does not qualify.
The table separates in-house and third-party engines, but neither label establishes control of data rights, limits, pricing, trading liability, settlement, or jurisdiction coverage.
- Sportsbook engine
- In-house
- Trading model
- Managed
- Feed boundary
- In-house (EveryMatrix Sports / OddsMatrix)
Included: In-house sportsbook with Managed trading and an established platform integration path.
Best fit: A multi-jurisdiction operator or lottery replacing legacy technology with a regulated, omnichannel, API-first stack while retaining modular product choice and full data access.
Main risk: Treating 'full stack' as one simple purchase.
Tier-1 full-stack iGaming platform (IMS)
StandaloneTurnkeyCasinoLive casinoSportsbook- Sportsbook engine
- In-house
- Trading model
- Managed
- Feed boundary
- In-house (Playtech Sports)
Included: In-house sportsbook with Managed trading and an established platform integration path.
Best fit: A tier-1 operator launching or scaling casino, live and sportsbook across UK/EU/US/LatAm on one proven, regulated platform.
Main risk: Full-stack switching cost and contract opacity, compounded by concentrated economics: one Mexican customer was 14.4% of FY2025 continuing revenue and Hard Rock-led H1 2026 revenue is expected to normalise.
Your strategic technology partner in iGaming
TurnkeyStandaloneCasinoLive casinoCrypto casino- Sportsbook engine
- In-house
- Trading model
- Managed
- Feed boundary
- Sportradar/Betradar, Feedconstruct, Genius Sports, BetConstruct, Oddin.gg
Included: In-house sportsbook with Managed trading and an established platform integration path.
Best fit: Launching or scaling a licensed casino or crypto-led brand that wants a high-capacity PAM, broad game aggregation and optional sportsbook/prediction-market modules from one supplier.
Main risk: SOFTSWISS spans multiple entities and approvals, making the exact contracting company, product certificate, jurisdictional permission, data-export terms and payment counterparties material to each deal.
Open, API-first PAM for regulated operators
StandaloneTurnkeyCasinoLive casinoSportsbook- Sportsbook engine
- Third-party
- Trading model
- Outsourced
- Feed boundary
- Altenar, FIRST.bet, Sportradar, Pragmatic Play Sports
Included: Third-party sportsbook with Outsourced trading and an established platform integration path.
Best fit: A regulated operator that wants a proprietary PAM, single wallet, CMS and data core while retaining freedom to choose and replace content, sportsbook, payments and specialist compliance providers.
Main risk: Multi-vendor accountability.
Enterprise iGaming, sportsbook and iLottery infrastructure
TurnkeyStandaloneCasinoSportsbookLottery- Sportsbook engine
- In-house
- Trading model
- Managed
- Feed boundary
- —
Included: In-house sportsbook with Managed trading and an established platform integration path.
Best fit: An operator or lottery that wants enterprise-grade casino, sportsbook, iLottery and managed operations from a financially durable group and is willing to perform serious module-by-module contracting diligence.
Main risk: Contract ambiguity at handoff: data ownership, uptime remedies, migration-out duties and entity-level liability must be resolved before implementation.
Sportsbook software & turnkey for regulated markets
StandaloneTurnkeyWhite-labelSportsbookCasinoLive casino- Sportsbook engine
- In-house
- Trading model
- Managed
- Feed boundary
- Sportradar/TDI, Stats Perform/Opta, DATA.BET, Racing and Sports, SIS, IMG Arena/Betgenius, Swish Analytics, Sports IQ, nVenue
Included: In-house sportsbook with Managed trading and an established platform integration path.
Best fit: A sports-led operator launching or replacing a sportsbook in a supported regulated market and wanting one vendor for proprietary betting technology, managed trading, PAM, mobile and retail, while retaining the option to add partner casino and payments.
Main risk: Dependency on official sports data and a multi-party surrounding stack.
Independent sportsbook specialist (turnkey & modular)
TurnkeyStandaloneSportsbookEsportsCasino- Sportsbook engine
- In-house
- Trading model
- Managed
- Feed boundary
- In-house (own odds), Sportradar
Included: In-house sportsbook with Managed trading and an established platform integration path.
Best fit: A casino operator or national lottery bolting on a top-tier, independently-traded sportsbook via Turnkey Sportsbook or Odds Feed+, without building trading in-house
Main risk: The model is the risk.
Sportsbook-led B2B platform with managed trading
TurnkeyWhite-labelStandaloneSportsbookCasinoVirtual sports- Sportsbook engine
- In-house
- Trading model
- Managed
- Feed boundary
- Digitain trading, SportGenerate
Included: In-house sportsbook with Managed trading and an established platform integration path.
Best fit: A localized sportsbook-led omnichannel launch needing managed trading, API flexibility, PAM/payments and optional retail or agent networks.
Main risk: Governance and related-party complexity: founder control, a founder-linked B2C operator, family leadership and separate group suppliers bundled alongside Digitain.
Proprietary PAM, Travelling Wallet and managed operations for regulated markets
White-labelTurnkeyStandaloneCasinoLive casinoSportsbook- Sportsbook engine
- Third-party
- Trading model
- Outsourced
- Feed boundary
- Kambi
Included: Third-party sportsbook with Outsourced trading and an established platform integration path.
Best fit: A multi-jurisdiction US or tribal launch needing one PAM and wallet with White Hat-operated managed services, while the operator retains its own licence and market access.
Main risk: Hybrid B2B/B2C role and contractual dependence, compounded by a non-clean compliance/operational record.
Sportsbook-led iGaming platform for established operators
TurnkeyWhite-labelStandaloneSportsbookEsportsCasino- Sportsbook engine
- In-house
- Trading model
- Managed
- Feed boundary
- Betradar/Sportradar, Genius Sports
Included: In-house sportsbook with Managed trading and an established platform integration path.
Best fit: Replacing a constrained sportsbook-led stack for a licensed operator in Latin America, Africa or Asia that wants GR8 to own trading, risk and much of the operational technology while the operator keeps strategic and regulatory control
Main risk: Signing the wrong entity or model: supplier permissions, operator-licensed turnkey and no-licence white label create very different responsibility for licence, player funds, merchant accounts, data and exit
Regulated-market platform, sportsbook and managed operations
TurnkeyStandaloneCasinoLive casinoSportsbook- Sportsbook engine
- In-house
- Trading model
- Managed
- Feed boundary
- BetMakers, Sportcast
Included: In-house sportsbook with Managed trading and an established platform integration path.
Best fit: A regulated multi-market operator migrating from fragmented PAM and sportsbook tooling into one configurable stack, with ServiceX covering operational gaps while the operator retains its own licence and player ownership.
Main risk: Execution and financial durability.
A listed, content-first iGaming supplier with proprietary PAM, RGS, aggregation and engagement technology
StandaloneTurnkeyCasinoSportsbookLottery- Sportsbook engine
- Third-party
- Trading model
- Outsourced
- Feed boundary
- Metric Gaming, Kambi
Included: Third-party sportsbook with Outsourced trading and an established platform integration path.
Best fit: A regulated iCasino launch or expansion that wants exclusive/proprietary content and broad aggregation first, then optionally Bragg PAM and managed operations, without surrendering the operator licence or player relationship.
Main risk: Execution during a cash-constrained transition: the additional July workforce reduction, continued losses, board changes and dilutive Drayton integration could distract from platform delivery.
Modular iGaming platform, aggregation and launch services since 2012
White-labelTurnkeyStandaloneCasinoLive casinoSportsbook- Sportsbook engine
- Third-party
- Trading model
- Outsourced
- Feed boundary
- —
Included: Third-party sportsbook with Outsourced trading and an established platform integration path.
Best fit: A licensed international operator that wants broad third-party casino content, payments and a configurable platform quickly, while retaining its own licence and negotiating strong contract protections.
Main risk: Signing against an unclear licensed/contracting entity or assuming that advisory jurisdictions and old Curaçao sublicense wording equal current market access.
Sportsbook-led full platform, 50+ products
White-labelTurnkeyStandaloneCasinoLive casinoCrypto casino- Sportsbook engine
- In-house
- Trading model
- Managed
- Feed boundary
- FeedConstruct / BetConstruct Odds Feed
Included: In-house sportsbook with Managed trading and an established platform integration path.
Best fit: Launching a broad sports-led multi-vertical brand at scale, after thorough vendor due diligence.
Main risk: Unresolved, unadjudicated allegations link companies associated with the founder to illegal betting networks and create a material due-diligence and reputational risk.
Casino platform & game aggregation
White-labelTurnkeyStandaloneCasinoLive casinoCrypto casino- Sportsbook engine
- Third-party
- Trading model
- Managed
- Feed boundary
- Betradar
Included: Third-party sportsbook with Managed trading and an established platform integration path.
Best fit: A diligence-capable SMB launching a crypto-friendly casino with broad third-party content and a flexible path from white label toward independent operation.
Main risk: White-label dependence on a provider-linked B2C entity for licence, payments, balances and data can turn a commercial dispute into an operating and exit crisis.
Gamification-led platform and operator group
TurnkeyWhite-labelStandaloneCasinoLive casinoSportsbook- Sportsbook engine
- Third-party
- Trading model
- Managed
- Feed boundary
- Kambi
Included: Third-party sportsbook with Managed trading and an established platform integration path.
Best fit: A gamification-led regulated casino or sportsbook launch where the operator can impose strong governance, data-separation, and exit protections.
Main risk: Blacklisted-site and player-protection allegations under AGCO review and GRAI investigation, alongside Maltix blacklist entries and linked-entity enforcement history.
Decision table
The columns below match this page's qualification rule. Position still follows the same overall provider score used everywhere on the site; these facts do not calculate a separate category score.
| # | Provider | Score | Sportsbook engine | Trading model | Feed boundary | Review |
|---|---|---|---|---|---|---|
| 1 |  EveryMatrix | In-house | Managed | In-house (EveryMatrix Sports / OddsMatrix) | Review → | |
| 2 |  Playtech | In-house | Managed | In-house (Playtech Sports) | Review → | |
| 3 |  SOFTSWISS | In-house | Managed | Sportradar/Betradar, Feedconstruct, Genius Sports, BetConstruct, Oddin.gg | Review → | |
| 4 |  Pragmatic Solutions | Third-party | Outsourced | Altenar, FIRST.bet, Sportradar, Pragmatic Play Sports | Review → | |
| 5 |  Aristocrat Interactive | In-house | Managed | — | Review → | |
| 6 | ALAltenar | In-house | Managed | Sportradar/TDI, Stats Perform/Opta, DATA.BET, Racing and Sports, SIS, IMG Arena/Betgenius, Swish Analytics, Sports IQ, nVenue | Review → | |
| 7 |  Kambi | In-house | Managed | In-house (own odds), Sportradar | Review → | |
| 8 |  Digitain | In-house | Managed | Digitain trading, SportGenerate | Review → | |
| 9 |  White Hat Gaming | Third-party | Outsourced | Kambi | Review → | |
| 10 |  GR8 Tech | In-house | Managed | Betradar/Sportradar, Genius Sports | Review → | |
| 11 |  GiG | In-house | Managed | BetMakers, Sportcast | Review → | |
| 12 |  Bragg Gaming Group | Third-party | Outsourced | Metric Gaming, Kambi | Review → | |
| 13 |  Slotegrator | Third-party | Outsourced | — | Review → | |
| 14 |  BetConstruct | In-house | Managed | FeedConstruct / BetConstruct Odds Feed | Review → | |
| 15 |  SoftGamings | Third-party | Managed | Betradar | Review → | |
| 16 |  Soft2Bet | Third-party | Managed | Kambi | Review → |
Engine, feed and operating depth
Sportsbook responsibility records
The shortlist above answers which providers have a current sportsbook route. These records go one layer deeper: engine ownership, data and odds supply, trading responsibility, settlement and player-facing betting controls remain separate. Every value keeps its scope and confidence; unresolved is not converted into No.
EveryMatrix8.8
Named sportsbook products
- EveryMatrix Sports (OddsMatrix)Trading / risk model · Sports coverage · In-play betting · Bet builder
Engine and supply
- Engine origin
- In-houseVerified conclusionFSB technology and expertise were integrated after the 2024 acquisition, but EveryMatrix Sports/OddsMatrix remains the group-owned product.
- Engine / feed model
- In-houseVerified conclusionAvailable fully managed, operator-controlled, data-feed-only, retail, or full turnkey.
- Sports-data relationship
- In-house (EveryMatrix Sports / OddsMatrix)Verified conclusion
- Odds and pricing supply
- OwnVerified conclusionEveryMatrix Sports aggregates upstream data but operates its own pricing, trading, risk, and distribution layer.
Trading and settlement
- Trading / risk model
- ManagedVerified conclusionFully managed trading is available, while operators can also control pricing, overround, and risk settings.
- Margin / overround control
- YesVerified conclusion
- Settlement conclusion
- Real-time automated; 99.99% automationSupported conclusionOutcome Settlement monitors events in real time and automatically settles 99.99% of bets. The figure measures automation coverage, not a contractual elapsed-time SLA.
Betting offer
- Sports coverage
- 100+Supported conclusionSports and esports coverage includes 200,000+ monthly live events and 180,000+ pre-live events.
- Markets per event
- UnresolvedOddsMatrix has broad betting coverage, but a defensible current average or maximum markets per event remains unavailable.
- In-play betting
- YesVerified conclusion
- Bet builder
- YesVerified conclusionPre-live and live Bet Builder covers 11 sports, with an AI-powered pre-packed same-game-multi tool.
- Cash out
- YesVerified conclusionMulti-layered cash-out is available.
Adjacent products
- Live event streaming
- YesVerified conclusion
- Esports betting
- YesSupported conclusionCurrent esports scope is 110,000+ live events per month.
- Virtual sports betting
- YesVerified conclusionVirtual content is integrated rather than presented as wholly in-house.
Playtech8.7
Named sportsbook products
- Playtech SportsEngine origin · In-play betting · Bet builder · Cash out
- Virtual SportsVirtual sports betting
Engine and supply
- Engine origin
- In-houseVerified conclusion
- Engine / feed model
- In-houseVerified conclusionPlaytech runs its own trading room with 130-plus traders and proprietary pricing models, with 20-plus official data feeds ingested for coverage.
- Sports-data relationship
- In-house (Playtech Sports)Verified conclusion
- Odds and pricing supply
- OwnVerified conclusionOwn in-house trading on top of 20-plus integrated official data feeds.
Trading and settlement
- Trading / risk model
- ManagedVerified conclusionFully managed trading and liability service is available, with risk configurable per brand, platform and location.
- Margin / overround control
- YesVerified conclusion
- Settlement conclusion
- Real-time/rapid in-play settlement with 24/7 managed trading; exceptions are market-specificEditorial inferencePlaytech employs 130+ traders and settlers. Numeric settlement targets are contract-specific.
Betting offer
- Sports coverage
- UnresolvedBroad global coverage with 20+ data feeds across major professional, niche, virtual and esports products; the exact current sport count is unresolved.
- Markets per event
- UnresolvedThe current maximum and average market count per fixture remain unresolved.
- In-play betting
- YesVerified conclusion
- Bet builder
- YesSupported conclusionBet Builder is available across all sports as of FY2025.
- Cash out
- YesVerified conclusion
Adjacent products
- Live event streaming
- YesVerified conclusion
- Esports betting
- YesVerified conclusionEsports odds come through integrated feed partners such as Oddin and Beter rather than purely in-house trading.
- Virtual sports betting
- YesVerified conclusion
SOFTSWISS8.3
Named sportsbook products
- SportsbookOdds and pricing supply · Sports coverage · In-play betting · Bet builder · Cash out · Esports betting
- Turnkey SportsbookEngine / feed model · Odds and pricing supply · Trading / risk model · Sports coverage
Engine and supply
- Engine origin
- In-houseVerified conclusion
- Engine / feed model
- Third-party-feedVerified conclusionSOFTSWISS runs its own sportsbook platform but takes odds and trading from outside suppliers like Sportradar and Oddin.gg rather than pricing markets itself.
- Sports-data relationship
- Sportradar/Betradar, Feedconstruct, Genius Sports, BetConstruct, Oddin.ggSupported conclusionFeed options include Sportradar/Betradar, Feedconstruct, Genius Sports, BetConstruct and Oddin.gg; the exact combination is project- and market-specific.
- Odds and pricing supply
- BetradarSupported conclusionBetradar is the normalized primary feed. Optional feeds include Sportradar, Feedconstruct, Genius Sports, BetConstruct and Oddin.gg; exact feeds vary by project and market.
Trading and settlement
- Trading / risk model
- ManagedSupported conclusionSOFTSWISS provides 24/7 Managed Trading Services with an in-house risk and anti-fraud team.
- Margin / overround control
- YesEditorial inference
- Settlement conclusion
- Real-timeEditorial inference
Betting offer
- Sports coverage
- 200+Supported conclusion
- Markets per event
- UnresolvedSportsbook offers 2,000+ distinct pre-match and live markets across its portfolio, not a guaranteed count on each event.
- In-play betting
- YesVerified conclusionLive betting normally represents about 80% of Sportsbook activity. During the 2026 World Cup, pre-match turnover rose to 57%, leaving live at 43%.
- Bet builder
- YesSupported conclusionBet Builder is live; exact sport, feed and jurisdiction availability varies.
- Cash out
- YesSupported conclusionBetCashout is live; availability and pricing depend on feed and operator configuration.
Adjacent products
- Live event streaming
- NoEditorial inference
- Esports betting
- YesSupported conclusion
- Virtual sports betting
- UnresolvedGame Aggregator carries third-party virtual sports; a native Sportsbook virtual-sports module remains unresolved.
Pragmatic Solutions8.2
Named sportsbook products
Exact product-to-field mapping unresolved.
Engine and supply
- Engine origin
- Third-partyVerified conclusionPragmatic Solutions does not own a sportsbook product.
- Engine / feed model
- Third-party-feedSupported conclusionSportsbook capability and managed trading depend on the selected external supplier. FIRST.bet is a current fully managed option with trading, risk and operational services.
- Sports-data relationship
- Altenar, FIRST.bet, Sportradar, Pragmatic Play SportsSupported conclusionThird-party sportsbook options include Altenar, FIRST.bet, Sportradar and Pragmatic Play Sports. FIRST.bet's fully managed engine was live in the ecosystem on 21 July 2026. Sportsbook remains third-party.
- Odds and pricing supply
- SportradarSupported conclusionOtherwise selected sportsbook-provider dependent.
Trading and settlement
- Trading / risk model
- OutsourcedEditorial inferenceTrading and risk are handled by the selected sportsbook supplier unless the operator separately self-manages.
- Margin / overround control
- UnresolvedControl depends on the selected sportsbook product and operating model.
- Settlement conclusion
- UnresolvedSettlement timing depends on the selected sportsbook provider.
Betting offer
- Sports coverage
- UnresolvedSports coverage depends on the selected external sportsbook and is not a Pragmatic platform count.
- Markets per event
- UnresolvedProvider-dependent.
- In-play betting
- YesSupported conclusionAvailable through integrated sportsbook products, not a native Pragmatic book.
- Bet builder
- YesSupported conclusionPartner-enabled through the live FIRST.bet integration. This is an optional sportsbook entitlement, not a native PAM feature or a guarantee across every selected book.
- Cash out
- YesSupported conclusionPartner-enabled through the live FIRST.bet integration. Availability remains dependent on the selected external sportsbook and contract.
Adjacent products
- Live event streaming
- UnresolvedProvider-dependent; no platform-wide entitlement was established.
- Esports betting
- YesEditorial inferenceAvailable through selected third-party sportsbook feeds.
- Virtual sports betting
- YesEditorial inferenceAvailable through selected third-party sportsbook/content partners.
Aristocrat Interactive8.1
Named sportsbook products
- Sportsbook PlatformEngine origin · Trading / risk model
Engine and supply
- Engine origin
- In-houseVerified conclusionAcquired BtoBet technology, now integrated and sold as Aristocrat Interactive iGaming & Sports.
- Engine / feed model
- In-houseSupported conclusionProprietary platform plus optional managed trading and third-party integrations.
- Sports-data relationship
- UnresolvedIn-house trading platform with third-party feed and trading integrations. BtoBet is technology heritage rather than the current go-to-market brand; the external feed roster remains unresolved.
- Odds and pricing supply
- UnresolvedIn-house trading platform with third-party feed and trading integrations. BtoBet is technology heritage rather than the current product brand; the external feed roster remains unresolved.
Trading and settlement
- Trading / risk model
- ManagedSupported conclusionManaged trading, operator-managed or hybrid with real-time risk tools.
- Margin / overround control
- YesEditorial inferenceManaged Trading Services targets margin improvement and supports flexible configuration; the operator control surface remains unresolved.
- Settlement conclusion
- High-speed bet processing and settlement; benchmark unresolvedSupported conclusion
Betting offer
- Sports coverage
- UnresolvedThe BtoBet sportsbook handles monthly event volumes at scale; the current count of covered sports remains unresolved.
- Markets per event
- UnresolvedAverage and maximum betting markets per event remain unresolved.
- In-play betting
- YesSupported conclusionAn October 2024 sportsbook benchmark measured 70,000 live events per month; the scope covers in-play betting but is not a current volume guarantee.
- Bet builder
- UnresolvedCurrent Bet Builder coverage is not established.
- Cash out
- UnresolvedCurrent cash-out coverage is not established.
Adjacent products
- Live event streaming
- UnresolvedAwager is a separate live-slot-streaming product; it does not establish sportsbook event streaming.
- Esports betting
- YesSupported conclusion
- Virtual sports betting
- YesSupported conclusion
Altenar8.0
Named sportsbook products
- Sportsbook ModuleEngine origin · Engine / feed model · Odds and pricing supply · Trading / risk model · Margin / overround control · In-play betting · Bet builder · Cash out · Live event streaming
Engine and supply
- Engine origin
- In-houseVerified conclusion
- Engine / feed model
- In-houseVerified conclusion
- Sports-data relationship
- Sportradar/TDI, Stats Perform/Opta, DATA.BET, Racing and Sports, SIS, IMG Arena/Betgenius, Swish Analytics, Sports IQ, nVenueSupported conclusionThese relationships cover official data, rights and specialist feeds. Pricing and trading also include Altenar's in-house operation.
- Odds and pricing supply
- DATA.BET, Racing and Sports, Sportradar/TDI, Stats Perform/Opta, Swish Analytics, Sports IQ, IMG Arena/Betgenius, SIS, nVenue, Altenar in-house tradingSupported conclusionThe external relationships cover official data, pricing inputs, content or rights packages in different sports; Altenar also operates its own managed trading function.
Trading and settlement
- Trading / risk model
- ManagedVerified conclusionAltenar provides 24/7 managed trading and risk, while operators can retain extensive control of margins, limits, pricing and market configuration.
- Margin / overround control
- YesVerified conclusionOperators can configure margins, prices, limits and acceptance rules, or delegate them to the managed trading team.
- Settlement conclusion
- Real-time and automated, subject to official result confirmationVerified conclusion
Betting offer
- Sports coverage
- 83+Verified conclusionPAGCOR approved 91 Altenar Sportsbook V2.0 offerings in May 2026: 83 live sports or betting categories and eight named virtual/RNG products. Global availability remains market-specific.
- Markets per event
- UnresolvedSports, event and market-coverage features are established, but a defensible average or maximum number of betting markets per event remains unavailable.
- In-play betting
- YesVerified conclusion
- Bet builder
- YesVerified conclusionIncludes direct calculation, prebuilt bundles and expanded player-prop markets across major sports.
- Cash out
- YesVerified conclusionFull and partial cash-out are supported online and retail, alongside early-payout promotions.
Adjacent products
- Live event streaming
- YesVerified conclusion
- Esports betting
- YesVerified conclusion
- Virtual sports betting
- YesVerified conclusion
Kambi8.0
Named sportsbook products
- Turnkey SportsbookEngine origin
- Bet BuilderIn-play betting · Bet builder
- Odds Feed+Odds and pricing supply · Trading / risk model
- Esports by AbiosSports coverage
Engine and supply
- Engine origin
- In-houseVerified conclusion
- Engine / feed model
- In-houseVerified conclusionProprietary odds-compiling and trading, increasingly AI-driven via the Tzeract division; not a resold third-party feed.
- Sports-data relationship
- In-house (own odds), SportradarVerified conclusionFor official US league data. Kambi is itself the odds/feed provider. It extended a five-year deal with Sportradar as exclusive supplier of official NBA, NHL, MLB and college data in the US.
- Odds and pricing supply
- OwnVerified conclusionKambi's own traded odds (available standalone as Odds Feed+). Uses Sportradar for official US league data.
Trading and settlement
- Trading / risk model
- ManagedVerified conclusionIn-house trading and risk, offered as full Managed Trading (liability management, stake acceptance, player profiling) and increasingly automated by Tzeract AI.
- Margin / overround control
- YesEditorial inferenceOperators can configure margins/overround on their offering; Kambi's trading manages pricing and liability.
- Settlement conclusion
- Fast (automated settlement)Editorial inferenceAutomated bet settlement backed by managed trading and official data feeds.
Betting offer
- Sports coverage
- 100+Supported conclusionCurrent Turnkey Sportsbook coverage is 100+ sports.
- Markets per event
- UnresolvedA defensible per-event count remains unresolved. Network scale is 78m total bet offers and 450k+ live events annually across 100+ sports; depth varies sharply by competition.
- In-play betting
- YesVerified conclusionTurnkey covers 450,000+ live events annually, with in-play Bet Builder and Cash Out. Live Bet Builder share reached 22% in Kambi's five-week 2026 World Cup network sample, compared with 3% in 2022; this is a tournament-period observation, not a portfolio-wide baseline.
- Bet builder
- YesVerified conclusionSame-game and multi-market Bet Builder is priced by Kambi's own trading pre-match and in-play. In the five-week 2026 World Cup network sample it represented 35% of bets; 72% of Bet Builder bets had at least three selections and 65% included a player prop. Bet Builder users placed 3.3 times as many bets as non-users during that period, which is an observed cohort difference rather than a universal uplift claim.
- Cash out
- YesVerified conclusionFull cash out to lock in profit or cut losses on multi-leg bets; partial/auto cash-out availability can vary by deployment.
Adjacent products
- Live event streaming
- YesVerified conclusionPartial. Availability depends on the streaming rights each operator acquires, rather than being bundled by Kambi.
- Esports betting
- YesVerified conclusionDeep esports markets via Abios: player props, instant betting and same-game bet builder across leading titles.
- Virtual sports betting
- YesVerified conclusionOptional. Via third-party partners on the Kambi Engage marketplace rather than an in-house virtual sports product.
Digitain7.1
Named sportsbook products
- SportsbookEngine origin · Trading / risk model · Sports coverage · Markets per event · Bet builder · Cash out · Live event streaming · Esports betting
- Digitain Virtual SportsVirtual sports betting
- Retail Suite / SSBTLive event streaming
- Sportsbook API SolutionSports-data relationship · Odds and pricing supply
Engine and supply
- Engine origin
- In-houseVerified conclusionDigitain develops and operates its own sportsbook and trading/risk operation; data inputs include external official data partners.
- Engine / feed model
- In-houseVerified conclusionDigitain builds and runs its own sportsbook with in-house pricing models and its own trading teams.
- Sports-data relationship
- Digitain trading, SportGenerateEditorial inferenceDigitain pricing and trading plus official third-party data; SportGenerate delivers the group odds feed.
- Odds and pricing supply
- Digitain trading, SportGenerateEditorial inferenceStand-alone group feed by SportGenerate with external official data inputs.
Trading and settlement
- Trading / risk model
- ManagedSupported conclusionDigitain provides 24/7 risk management and a large in-house trading team, while APIs expose configurable limits, margin and risk controls.
- Margin / overround control
- YesSupported conclusion
- Settlement conclusion
- Real-time/automated where feeds permitSupported conclusionAutomated settlement and real-time updates are available; a measured median and maximum settlement SLA remain unresolved.
Betting offer
- Sports coverage
- 100+Supported conclusion
- Markets per event
- 154Supported conclusionDigitain's live-algorithm feed covers 154 football markets, versus 19-38 for several other covered sports. This is a football-feed figure, not a universal maximum for every event or the full sportsbook.
- In-play betting
- YesSupported conclusion
- Bet builder
- YesSupported conclusion
- Cash out
- YesSupported conclusionOffered in full, partial and auto forms.
Adjacent products
- Live event streaming
- YesSupported conclusion
- Esports betting
- YesSupported conclusion
- Virtual sports betting
- YesSupported conclusion
White Hat Gaming7.1
Named sportsbook products
- Partner Sportsbook IntegrationEngine origin · Engine / feed model · Odds and pricing supply · Trading / risk model
Engine and supply
- Engine origin
- Third-partyVerified conclusionThe named Bally's architecture uses Kambi; White Hat Gaming does not own the sportsbook engine.
- Engine / feed model
- Third-party-feedVerified conclusionSportsbook technology, odds and trading are supplied by partners; White Hat supplies PAM, wallet, cashier and managed operations.
- Sports-data relationship
- KambiVerified conclusionOn named deployments.
- Odds and pricing supply
- Kambi, AltenarVerified conclusionKambi on named deployments; Altenar on at least one current White Hat-hosted deployment.
Trading and settlement
- Trading / risk model
- OutsourcedVerified conclusionKambi or another selected sportsbook partner handles pricing, trading and sportsbook risk.
- Margin / overround control
- YesEditorial inferencePartner-managed. Commercial and risk settings sit in the sportsbook partner's managed-trading model rather than White Hat PAM.
- Settlement conclusion
- UnresolvedSettlement is controlled by the selected third-party sportsbook; a White Hat-wide settlement SLA is not established.
Betting offer
- Sports coverage
- 100+Supported conclusionOn Kambi deployments. Coverage belongs to Kambi and can change independently of White Hat.
- Markets per event
- UnresolvedSportsbook-partner dependent; no White Hat-wide figure.
- In-play betting
- YesVerified conclusionSupported on Kambi-powered deployments.
- Bet builder
- YesVerified conclusionSupported by Kambi on relevant sports and jurisdictions.
- Cash out
- YesVerified conclusionSupported by the integrated sportsbook where enabled.
Adjacent products
- Live event streaming
- YesEditorial inferenceOptional. Any match streaming is licensed and delivered by the sportsbook/operator or another media provider, not by the White Hat PAM.
- Esports betting
- YesVerified conclusionA capability of the integrated sportsbook partner.
- Virtual sports betting
- YesVerified conclusionAvailable via third-party sportsbook/content integrations.
GR8 Tech7.0
Named sportsbook products
- GREAT_SPORTSBOOKEngine origin · Odds and pricing supply · Trading / risk model · Settlement conclusion
- Managed Trading ServicesTrading / risk model
Engine and supply
- Engine origin
- In-houseVerified conclusion
- Engine / feed model
- In-houseVerified conclusionGR8 owns the betting, trading, risk and front-end layers while ingesting third-party event and data feeds.
- Sports-data relationship
- Betradar/Sportradar, Genius SportsEditorial inferenceProprietary trading and odds layer over external data feeds. GR8 owns the sportsbook and price/risk models, but raw event data also comes from suppliers including Betradar/Sportradar and Genius Sports. It is not a purely proprietary data feed.
- Odds and pricing supply
- Own models, Betradar/Sportradar, Genius SportsVerified conclusionOther data suppliers.
Trading and settlement
- Trading / risk model
- ManagedVerified conclusionShared-responsibility model: GR8 handles trading, risk and anti-fraud; the operator controls commercial strategy and growth.
- Margin / overround control
- YesVerified conclusion
- Settlement conclusion
- Up to 1m settlements per minuteSupported conclusion
Betting offer
- Sports coverage
- 50+Supported conclusion
- Markets per event
- 2,000+Supported conclusionCounted as market types. This is the breadth of available market types across the product, not 2,000 markets on every event.
- In-play betting
- YesVerified conclusion
- Bet builder
- YesVerified conclusion
- Cash out
- YesVerified conclusionFull and partial cash-out are supported.
Adjacent products
- Live event streaming
- YesVerified conclusion
- Esports betting
- YesVerified conclusion
- Virtual sports betting
- YesVerified conclusion
GiG6.8
Named sportsbook products
- SportXEngine origin · Trading / risk model · Margin / overround control · Sports coverage · Markets per event · Bet builder
Engine and supply
- Engine origin
- In-houseVerified conclusionSportX is now wholly owned and developed inside GiG; its technology and trading lineage came through the 2022 Sportnco acquisition.
- Engine / feed model
- In-houseVerified conclusion
- Sports-data relationship
- BetMakers, SportcastVerified conclusionMulti-feed model. SportX normalises multiple data and odds feeds while GiG retains control of trading and risk logic.
- Odds and pricing supply
- Multi-feed, BetMakersVerified conclusionSportcast among named integrations.
Trading and settlement
- Trading / risk model
- ManagedVerified conclusionGiG Trader provides 24/7 multilingual trading, risk and fraud support while operators retain margin and strategy controls.
- Margin / overround control
- YesVerified conclusion
- Settlement conclusion
- Automated real-time or near-real-time settlement, feed-dependentEditorial inference
Betting offer
- Sports coverage
- 50+Supported conclusionSportX has 27+ explicitly enumerated sports and a broader 50+ portfolio figure; deployment-level breadth must be scoped in the contract.
- Markets per event
- 200+Supported conclusionUse 200+ as the conservative current market breadth; up to 600+ applies only as a single-event upper bound.
- In-play betting
- YesVerified conclusion
- Bet builder
- YesVerified conclusion
- Cash out
- YesVerified conclusion
Adjacent products
- Live event streaming
- YesEditorial inferenceStreaming availability is provided through third-party media integrations and varies by rights package.
- Esports betting
- YesVerified conclusion
- Virtual sports betting
- YesVerified conclusion
Bragg Gaming Group6.7
Named sportsbook products
Exact product-to-field mapping unresolved.
Engine and supply
- Engine origin
- Third-partyVerified conclusion
- Engine / feed model
- AggregatedVerified conclusionPartner sportsbook integrated and optionally managed through Bragg turnkey.
- Sports-data relationship
- Metric Gaming, KambiVerified conclusionThird-party sportsbooks in named deployments. Bragg launched Metric-powered books for Betnation and ComeOn and a Kambi-powered book for 711; current turnkey deals may use other partner arrangements.
- Odds and pricing supply
- Metric Gaming, KambiVerified conclusionIn named deployments; the partner varies by operator.
Trading and settlement
- Trading / risk model
- OutsourcedVerified conclusionOutsourced to the sportsbook partner or operator.
- Margin / overround control
- YesEditorial inferenceControlled by the sportsbook partner/operator, not Bragg.
- Settlement conclusion
- Controlled by partner feed/trading rules; no Bragg benchmarkEditorial inference
Betting offer
- Sports coverage
- UnresolvedBragg has no native sportsbook with a single sport catalogue; sportsbook coverage depends on the selected partner. Partner availability cannot be used as a Bragg-owned sports count.
- Markets per event
- UnresolvedNo Bragg-wide markets-per-event figure exists because sportsbook pricing and coverage come from the selected partner. A partner sportsbook catalogue is not a Bragg platform benchmark.
- In-play betting
- YesEditorial inferencePartner-dependent; not Bragg-native.
- Bet builder
- YesEditorial inferencePartner-dependent; not Bragg-native.
- Cash out
- YesEditorial inferencePartner-dependent; not Bragg-native.
Adjacent products
- Live event streaming
- YesEditorial inferencePartner-dependent; no Bragg-owned streaming service.
- Esports betting
- YesEditorial inferencePartner-dependent.
- Virtual sports betting
- YesEditorial inferencePartner/content-supplier dependent.
Slotegrator6.3
Named sportsbook products
- SportegratorEngine origin · Odds and pricing supply · Sports coverage · In-play betting · Esports betting · Virtual sports betting
Engine and supply
- Engine origin
- Third-partyEditorial inferenceSportegrator combines external odds and data feeds; Slotegrator does not substantiate a proprietary trading feed.
- Engine / feed model
- AggregatedSupported conclusion
- Sports-data relationship
- UnresolvedMultiple unnamed third-party data and odds feeds.
- Odds and pricing supply
- UnresolvedSportegrator uses third-party sportsbook content; the normalized odds-feed provider is unresolved.
Trading and settlement
- Trading / risk model
- OutsourcedEditorial inferenceSportegrator includes automated risk review, while odds and core market inputs come from third-party feeds.
- Margin / overround control
- UnresolvedAn operator margin/overround-control interface and entitlement are not established.
- Settlement conclusion
- UnresolvedThe sportsbook settlement SLA is unresolved; timing depends on external feeds, markets and event review.
Betting offer
- Sports coverage
- 60+Supported conclusionSportegrator covers 60+ pre-match sports and 20+ live sports.
- Markets per event
- UnresolvedSportegrator has event and sport counts; the average and maximum betting markets per event are unresolved.
- In-play betting
- YesSupported conclusion
- Bet builder
- UnresolvedBet builder and same-game multi remain unresolved for Sportegrator.
- Cash out
- UnresolvedCash-out remains unresolved for Sportegrator.
Adjacent products
- Live event streaming
- UnresolvedSportegrator provides 24/7 HD presentation for virtual sports; live match streaming for real sports is not established.
- Esports betting
- YesSupported conclusionCoverage includes 4,500+ live esports odds events.
- Virtual sports betting
- YesSupported conclusionCoverage includes seven virtual sports with 24/7 HD presentation.
BetConstruct6.0
Named sportsbook products
- SportsbookEngine origin · Trading / risk model · Sports coverage · In-play betting · Esports betting
- Odds FeedSports-data relationship · Odds and pricing supply · Trading / risk model · Markets per event
Engine and supply
- Engine origin
- In-houseVerified conclusion
- Engine / feed model
- In-houseVerified conclusion
- Sports-data relationship
- FeedConstruct / BetConstruct Odds FeedVerified conclusionThe sportsbook engine is BetConstruct's, while the scouting, sports data and odds-feed operation is delivered through separate SoftConstruct-group label FeedConstruct plus BetConstruct's product wrapper.
- Odds and pricing supply
- FeedConstruct, BetConstruct Odds FeedVerified conclusionFeedConstruct is part of the SoftConstruct group. BetConstruct sells the Odds Feed, while scouting and data come from sister label FeedConstruct. The feed uses live reporters, TV scouts, video and a group trading operation rather than a neutral external supplier.
Trading and settlement
- Trading / risk model
- ManagedVerified conclusionA managed trading and risk service is available through the BetConstruct/FeedConstruct group operation, with 700+ traders. Operators can still control odds, markets, margins, limits and acceptance rules.
- Margin / overround control
- YesVerified conclusion
- Settlement conclusion
- FastVerified conclusionReal-time market resulting on live and pre-match.
Betting offer
- Sports coverage
- 120+Supported conclusion
- Markets per event
- 2,000+Supported conclusionCounts distinct odds market types across event types, not markets on a single event.
- In-play betting
- YesVerified conclusion
- Bet builder
- YesVerified conclusionOffered through SuperBet and related tools rather than a separately branded same-game builder.
- Cash out
- YesVerified conclusion
Adjacent products
- Live event streaming
- YesVerified conclusionSold pay-per-view, operators buy only the events they want.
- Esports betting
- YesVerified conclusion
- Virtual sports betting
- YesVerified conclusionMix of own virtuals and third-party content from Golden Race, Edge Gaming, Leap and INBET.
SoftGamings5.8
Named sportsbook products
- Sportsbook SolutionEngine origin · Odds and pricing supply · Sports coverage · Bet builder · Cash out
Engine and supply
- Engine origin
- Third-partyVerified conclusionPowered by Betradar/Sportradar, not built in-house.
- Engine / feed model
- AggregatedVerified conclusionBuilt on third-party feeds. SoftGamings bundles three top-tier sportsbook providers under one API and adds its own front end and bonus system.
- Sports-data relationship
- BetradarVerified conclusionSportsbook product is built on Betradar (Sportradar) data and managed-trading rather than an in-house feed.
- Odds and pricing supply
- Betradar, SportradarVerified conclusionBetradar (Sportradar) is the headline feed. SoftGamings also integrates other sportsbook providers such as BetConstruct and SBTech under the same API.
Trading and settlement
- Trading / risk model
- ManagedVerified conclusionManaged-service model with AI/ML risk management and a team of traders and analysts; operators retain margin and limit controls in the back office.
- Margin / overround control
- YesVerified conclusionOperators set margins per market through the back office, with manual and automated odds management.
- Settlement conclusion
- Near-real-time via feed; exact SLA privateEditorial inference
Betting offer
- Sports coverage
- 70+Verified conclusionSportsbook volume is about 350,000 live and 890,000 pre-match events per year. The 70+ sports scope belongs to the underlying Betradar-led offer.
- Markets per event
- UnresolvedA representative current average or maximum betting-market count per event is unresolved.
- In-play betting
- YesVerified conclusion
- Bet builder
- YesVerified conclusion
- Cash out
- YesVerified conclusion
Adjacent products
- Live event streaming
- YesSupported conclusionLive streaming is included; event and territory availability depends on feed rights.
- Esports betting
- YesVerified conclusion
- Virtual sports betting
- YesVerified conclusion
Soft2Bet4.8
Named sportsbook products
- Turnkey SportsbookEngine origin · Engine / feed model · Sports-data relationship · Trading / risk model · In-play betting · Bet builder
Engine and supply
- Engine origin
- Third-partyVerified conclusionThe sportsbook is powered by a strategic partner; Kambi powers New Jersey.
- Engine / feed model
- Third-party-feedVerified conclusionPartner-powered sportsbook with Soft2Bet front end, PAM, CRM, MEGA, and optional managed operations.
- Sports-data relationship
- KambiVerified conclusionKambi in New Jersey; other strategic providers are unnamed.
- Odds and pricing supply
- UnresolvedKambi supplies the turnkey sportsbook in New Jersey; the normalized underlying odds-feed provider for the wider platform is unresolved.
Trading and settlement
- Trading / risk model
- ManagedSupported conclusionOperators can use managed pre-match and in-play pricing, liabilities, and risk, with configurable controls.
- Margin / overround control
- YesSupported conclusion
- Settlement conclusion
- Real-time feed-driven settlementSupported conclusionThe contractual settlement percentile remains unresolved.
Betting offer
- Sports coverage
- 60+Supported conclusionThe current breadth is 60+ sports, with 1 million pre-match, 800,000 live and 10 million virtual-sports events annually.
- Markets per event
- UnresolvedNo representative current average market count.
- In-play betting
- YesSupported conclusion
- Bet builder
- YesSupported conclusion
- Cash out
- YesSupported conclusionPartial and full cash-out plus early-payout rules are supported.
Adjacent products
- Live event streaming
- YesSupported conclusion
- Esports betting
- YesSupported conclusion
- Virtual sports betting
- YesSupported conclusion
Engine and supply
| Provider | Engine origin | Engine / feed model | Sports-data relationship | Odds and pricing supply |
|---|---|---|---|---|
| EveryMatrix8.8 | In-house Verified conclusion FSB technology and expertise were integrated after the 2024 acquisition, but EveryMatrix Sports/OddsMatrix remains the group-owned product. | In-house Verified conclusion Available fully managed, operator-controlled, data-feed-only, retail, or full turnkey. | In-house (EveryMatrix Sports / OddsMatrix) Verified conclusion | Own Verified conclusion EveryMatrix Sports aggregates upstream data but operates its own pricing, trading, risk, and distribution layer. |
| Playtech8.7 | In-house Verified conclusion | In-house Verified conclusion Playtech runs its own trading room with 130-plus traders and proprietary pricing models, with 20-plus official data feeds ingested for coverage. | In-house (Playtech Sports) Verified conclusion | Own Verified conclusion Own in-house trading on top of 20-plus integrated official data feeds. |
| SOFTSWISS8.3 | In-house Verified conclusion | Third-party-feed Verified conclusion SOFTSWISS runs its own sportsbook platform but takes odds and trading from outside suppliers like Sportradar and Oddin.gg rather than pricing markets itself. | Sportradar/Betradar, Feedconstruct, Genius Sports, BetConstruct, Oddin.gg Supported conclusion Feed options include Sportradar/Betradar, Feedconstruct, Genius Sports, BetConstruct and Oddin.gg; the exact combination is project- and market-specific. | Betradar Supported conclusion Betradar is the normalized primary feed. Optional feeds include Sportradar, Feedconstruct, Genius Sports, BetConstruct and Oddin.gg; exact feeds vary by project and market. |
| Pragmatic Solutions8.2 | Third-party Verified conclusion Pragmatic Solutions does not own a sportsbook product. | Third-party-feed Supported conclusion Sportsbook capability and managed trading depend on the selected external supplier. FIRST.bet is a current fully managed option with trading, risk and operational services. | Altenar, FIRST.bet, Sportradar, Pragmatic Play Sports Supported conclusion Third-party sportsbook options include Altenar, FIRST.bet, Sportradar and Pragmatic Play Sports. FIRST.bet's fully managed engine was live in the ecosystem on 21 July 2026. Sportsbook remains third-party. | Sportradar Supported conclusion Otherwise selected sportsbook-provider dependent. |
| Aristocrat Interactive8.1 | In-house Verified conclusion Acquired BtoBet technology, now integrated and sold as Aristocrat Interactive iGaming & Sports. | In-house Supported conclusion Proprietary platform plus optional managed trading and third-party integrations. | Unresolved In-house trading platform with third-party feed and trading integrations. BtoBet is technology heritage rather than the current go-to-market brand; the external feed roster remains unresolved. | Unresolved In-house trading platform with third-party feed and trading integrations. BtoBet is technology heritage rather than the current product brand; the external feed roster remains unresolved. |
| Altenar8.0 | In-house Verified conclusion | In-house Verified conclusion | Sportradar/TDI, Stats Perform/Opta, DATA.BET, Racing and Sports, SIS, IMG Arena/Betgenius, Swish Analytics, Sports IQ, nVenue Supported conclusion These relationships cover official data, rights and specialist feeds. Pricing and trading also include Altenar's in-house operation. | DATA.BET, Racing and Sports, Sportradar/TDI, Stats Perform/Opta, Swish Analytics, Sports IQ, IMG Arena/Betgenius, SIS, nVenue, Altenar in-house trading Supported conclusion The external relationships cover official data, pricing inputs, content or rights packages in different sports; Altenar also operates its own managed trading function. |
| Kambi8.0 | In-house Verified conclusion | In-house Verified conclusion Proprietary odds-compiling and trading, increasingly AI-driven via the Tzeract division; not a resold third-party feed. | In-house (own odds), Sportradar Verified conclusion For official US league data. Kambi is itself the odds/feed provider. It extended a five-year deal with Sportradar as exclusive supplier of official NBA, NHL, MLB and college data in the US. | Own Verified conclusion Kambi's own traded odds (available standalone as Odds Feed+). Uses Sportradar for official US league data. |
| Digitain7.1 | In-house Verified conclusion Digitain develops and operates its own sportsbook and trading/risk operation; data inputs include external official data partners. | In-house Verified conclusion Digitain builds and runs its own sportsbook with in-house pricing models and its own trading teams. | Digitain trading, SportGenerate Editorial inference Digitain pricing and trading plus official third-party data; SportGenerate delivers the group odds feed. | Digitain trading, SportGenerate Editorial inference Stand-alone group feed by SportGenerate with external official data inputs. |
| White Hat Gaming7.1 | Third-party Verified conclusion The named Bally's architecture uses Kambi; White Hat Gaming does not own the sportsbook engine. | Third-party-feed Verified conclusion Sportsbook technology, odds and trading are supplied by partners; White Hat supplies PAM, wallet, cashier and managed operations. | Kambi Verified conclusion On named deployments. | Kambi, Altenar Verified conclusion Kambi on named deployments; Altenar on at least one current White Hat-hosted deployment. |
| GR8 Tech7.0 | In-house Verified conclusion | In-house Verified conclusion GR8 owns the betting, trading, risk and front-end layers while ingesting third-party event and data feeds. | Betradar/Sportradar, Genius Sports Editorial inference Proprietary trading and odds layer over external data feeds. GR8 owns the sportsbook and price/risk models, but raw event data also comes from suppliers including Betradar/Sportradar and Genius Sports. It is not a purely proprietary data feed. | Own models, Betradar/Sportradar, Genius Sports Verified conclusion Other data suppliers. |
| GiG6.8 | In-house Verified conclusion SportX is now wholly owned and developed inside GiG; its technology and trading lineage came through the 2022 Sportnco acquisition. | In-house Verified conclusion | BetMakers, Sportcast Verified conclusion Multi-feed model. SportX normalises multiple data and odds feeds while GiG retains control of trading and risk logic. | Multi-feed, BetMakers Verified conclusion Sportcast among named integrations. |
| Bragg Gaming Group6.7 | Third-party Verified conclusion | Aggregated Verified conclusion Partner sportsbook integrated and optionally managed through Bragg turnkey. | Metric Gaming, Kambi Verified conclusion Third-party sportsbooks in named deployments. Bragg launched Metric-powered books for Betnation and ComeOn and a Kambi-powered book for 711; current turnkey deals may use other partner arrangements. | Metric Gaming, Kambi Verified conclusion In named deployments; the partner varies by operator. |
| Slotegrator6.3 | Third-party Editorial inference Sportegrator combines external odds and data feeds; Slotegrator does not substantiate a proprietary trading feed. | Aggregated Supported conclusion | Unresolved Multiple unnamed third-party data and odds feeds. | Unresolved Sportegrator uses third-party sportsbook content; the normalized odds-feed provider is unresolved. |
| BetConstruct6.0 | In-house Verified conclusion | In-house Verified conclusion | FeedConstruct / BetConstruct Odds Feed Verified conclusion The sportsbook engine is BetConstruct's, while the scouting, sports data and odds-feed operation is delivered through separate SoftConstruct-group label FeedConstruct plus BetConstruct's product wrapper. | FeedConstruct, BetConstruct Odds Feed Verified conclusion FeedConstruct is part of the SoftConstruct group. BetConstruct sells the Odds Feed, while scouting and data come from sister label FeedConstruct. The feed uses live reporters, TV scouts, video and a group trading operation rather than a neutral external supplier. |
| SoftGamings5.8 | Third-party Verified conclusion Powered by Betradar/Sportradar, not built in-house. | Aggregated Verified conclusion Built on third-party feeds. SoftGamings bundles three top-tier sportsbook providers under one API and adds its own front end and bonus system. | Betradar Verified conclusion Sportsbook product is built on Betradar (Sportradar) data and managed-trading rather than an in-house feed. | Betradar, Sportradar Verified conclusion Betradar (Sportradar) is the headline feed. SoftGamings also integrates other sportsbook providers such as BetConstruct and SBTech under the same API. |
| Soft2Bet4.8 | Third-party Verified conclusion The sportsbook is powered by a strategic partner; Kambi powers New Jersey. | Third-party-feed Verified conclusion Partner-powered sportsbook with Soft2Bet front end, PAM, CRM, MEGA, and optional managed operations. | Kambi Verified conclusion Kambi in New Jersey; other strategic providers are unnamed. | Unresolved Kambi supplies the turnkey sportsbook in New Jersey; the normalized underlying odds-feed provider for the wider platform is unresolved. |
Trading and settlement
| Provider | Trading / risk model | Margin / overround control | Settlement conclusion |
|---|---|---|---|
| EveryMatrix8.8 | Managed Verified conclusion Fully managed trading is available, while operators can also control pricing, overround, and risk settings. | Yes Verified conclusion | Real-time automated; 99.99% automation Supported conclusion Outcome Settlement monitors events in real time and automatically settles 99.99% of bets. The figure measures automation coverage, not a contractual elapsed-time SLA. |
| Playtech8.7 | Managed Verified conclusion Fully managed trading and liability service is available, with risk configurable per brand, platform and location. | Yes Verified conclusion | Real-time/rapid in-play settlement with 24/7 managed trading; exceptions are market-specific Editorial inference Playtech employs 130+ traders and settlers. Numeric settlement targets are contract-specific. |
| SOFTSWISS8.3 | Managed Supported conclusion SOFTSWISS provides 24/7 Managed Trading Services with an in-house risk and anti-fraud team. | Yes Editorial inference | Real-time Editorial inference |
| Pragmatic Solutions8.2 | Outsourced Editorial inference Trading and risk are handled by the selected sportsbook supplier unless the operator separately self-manages. | Unresolved Control depends on the selected sportsbook product and operating model. | Unresolved Settlement timing depends on the selected sportsbook provider. |
| Aristocrat Interactive8.1 | Managed Supported conclusion Managed trading, operator-managed or hybrid with real-time risk tools. | Yes Editorial inference Managed Trading Services targets margin improvement and supports flexible configuration; the operator control surface remains unresolved. | High-speed bet processing and settlement; benchmark unresolved Supported conclusion |
| Altenar8.0 | Managed Verified conclusion Altenar provides 24/7 managed trading and risk, while operators can retain extensive control of margins, limits, pricing and market configuration. | Yes Verified conclusion Operators can configure margins, prices, limits and acceptance rules, or delegate them to the managed trading team. | Real-time and automated, subject to official result confirmation Verified conclusion |
| Kambi8.0 | Managed Verified conclusion In-house trading and risk, offered as full Managed Trading (liability management, stake acceptance, player profiling) and increasingly automated by Tzeract AI. | Yes Editorial inference Operators can configure margins/overround on their offering; Kambi's trading manages pricing and liability. | Fast (automated settlement) Editorial inference Automated bet settlement backed by managed trading and official data feeds. |
| Digitain7.1 | Managed Supported conclusion Digitain provides 24/7 risk management and a large in-house trading team, while APIs expose configurable limits, margin and risk controls. | Yes Supported conclusion | Real-time/automated where feeds permit Supported conclusion Automated settlement and real-time updates are available; a measured median and maximum settlement SLA remain unresolved. |
| White Hat Gaming7.1 | Outsourced Verified conclusion Kambi or another selected sportsbook partner handles pricing, trading and sportsbook risk. | Yes Editorial inference Partner-managed. Commercial and risk settings sit in the sportsbook partner's managed-trading model rather than White Hat PAM. | Unresolved Settlement is controlled by the selected third-party sportsbook; a White Hat-wide settlement SLA is not established. |
| GR8 Tech7.0 | Managed Verified conclusion Shared-responsibility model: GR8 handles trading, risk and anti-fraud; the operator controls commercial strategy and growth. | Yes Verified conclusion | Up to 1m settlements per minute Supported conclusion |
| GiG6.8 | Managed Verified conclusion GiG Trader provides 24/7 multilingual trading, risk and fraud support while operators retain margin and strategy controls. | Yes Verified conclusion | Automated real-time or near-real-time settlement, feed-dependent Editorial inference |
| Bragg Gaming Group6.7 | Outsourced Verified conclusion Outsourced to the sportsbook partner or operator. | Yes Editorial inference Controlled by the sportsbook partner/operator, not Bragg. | Controlled by partner feed/trading rules; no Bragg benchmark Editorial inference |
| Slotegrator6.3 | Outsourced Editorial inference Sportegrator includes automated risk review, while odds and core market inputs come from third-party feeds. | Unresolved An operator margin/overround-control interface and entitlement are not established. | Unresolved The sportsbook settlement SLA is unresolved; timing depends on external feeds, markets and event review. |
| BetConstruct6.0 | Managed Verified conclusion A managed trading and risk service is available through the BetConstruct/FeedConstruct group operation, with 700+ traders. Operators can still control odds, markets, margins, limits and acceptance rules. | Yes Verified conclusion | Fast Verified conclusion Real-time market resulting on live and pre-match. |
| SoftGamings5.8 | Managed Verified conclusion Managed-service model with AI/ML risk management and a team of traders and analysts; operators retain margin and limit controls in the back office. | Yes Verified conclusion Operators set margins per market through the back office, with manual and automated odds management. | Near-real-time via feed; exact SLA private Editorial inference |
| Soft2Bet4.8 | Managed Supported conclusion Operators can use managed pre-match and in-play pricing, liabilities, and risk, with configurable controls. | Yes Supported conclusion | Real-time feed-driven settlement Supported conclusion The contractual settlement percentile remains unresolved. |
Betting offer
| Provider | Sports coverage | Markets per event | In-play betting | Bet builder | Cash out |
|---|---|---|---|---|---|
| EveryMatrix8.8 | 100+ Supported conclusion Sports and esports coverage includes 200,000+ monthly live events and 180,000+ pre-live events. | Unresolved OddsMatrix has broad betting coverage, but a defensible current average or maximum markets per event remains unavailable. | Yes Verified conclusion | Yes Verified conclusion Pre-live and live Bet Builder covers 11 sports, with an AI-powered pre-packed same-game-multi tool. | Yes Verified conclusion Multi-layered cash-out is available. |
| Playtech8.7 | Unresolved Broad global coverage with 20+ data feeds across major professional, niche, virtual and esports products; the exact current sport count is unresolved. | Unresolved The current maximum and average market count per fixture remain unresolved. | Yes Verified conclusion | Yes Supported conclusion Bet Builder is available across all sports as of FY2025. | Yes Verified conclusion |
| SOFTSWISS8.3 | 200+ Supported conclusion | Unresolved Sportsbook offers 2,000+ distinct pre-match and live markets across its portfolio, not a guaranteed count on each event. | Yes Verified conclusion Live betting normally represents about 80% of Sportsbook activity. During the 2026 World Cup, pre-match turnover rose to 57%, leaving live at 43%. | Yes Supported conclusion Bet Builder is live; exact sport, feed and jurisdiction availability varies. | Yes Supported conclusion BetCashout is live; availability and pricing depend on feed and operator configuration. |
| Pragmatic Solutions8.2 | Unresolved Sports coverage depends on the selected external sportsbook and is not a Pragmatic platform count. | Unresolved Provider-dependent. | Yes Supported conclusion Available through integrated sportsbook products, not a native Pragmatic book. | Yes Supported conclusion Partner-enabled through the live FIRST.bet integration. This is an optional sportsbook entitlement, not a native PAM feature or a guarantee across every selected book. | Yes Supported conclusion Partner-enabled through the live FIRST.bet integration. Availability remains dependent on the selected external sportsbook and contract. |
| Aristocrat Interactive8.1 | Unresolved The BtoBet sportsbook handles monthly event volumes at scale; the current count of covered sports remains unresolved. | Unresolved Average and maximum betting markets per event remain unresolved. | Yes Supported conclusion An October 2024 sportsbook benchmark measured 70,000 live events per month; the scope covers in-play betting but is not a current volume guarantee. | Unresolved Current Bet Builder coverage is not established. | Unresolved Current cash-out coverage is not established. |
| Altenar8.0 | 83+ Verified conclusion PAGCOR approved 91 Altenar Sportsbook V2.0 offerings in May 2026: 83 live sports or betting categories and eight named virtual/RNG products. Global availability remains market-specific. | Unresolved Sports, event and market-coverage features are established, but a defensible average or maximum number of betting markets per event remains unavailable. | Yes Verified conclusion | Yes Verified conclusion Includes direct calculation, prebuilt bundles and expanded player-prop markets across major sports. | Yes Verified conclusion Full and partial cash-out are supported online and retail, alongside early-payout promotions. |
| Kambi8.0 | 100+ Supported conclusion Current Turnkey Sportsbook coverage is 100+ sports. | Unresolved A defensible per-event count remains unresolved. Network scale is 78m total bet offers and 450k+ live events annually across 100+ sports; depth varies sharply by competition. | Yes Verified conclusion Turnkey covers 450,000+ live events annually, with in-play Bet Builder and Cash Out. Live Bet Builder share reached 22% in Kambi's five-week 2026 World Cup network sample, compared with 3% in 2022; this is a tournament-period observation, not a portfolio-wide baseline. | Yes Verified conclusion Same-game and multi-market Bet Builder is priced by Kambi's own trading pre-match and in-play. In the five-week 2026 World Cup network sample it represented 35% of bets; 72% of Bet Builder bets had at least three selections and 65% included a player prop. Bet Builder users placed 3.3 times as many bets as non-users during that period, which is an observed cohort difference rather than a universal uplift claim. | Yes Verified conclusion Full cash out to lock in profit or cut losses on multi-leg bets; partial/auto cash-out availability can vary by deployment. |
| Digitain7.1 | 100+ Supported conclusion | 154 Supported conclusion Digitain's live-algorithm feed covers 154 football markets, versus 19-38 for several other covered sports. This is a football-feed figure, not a universal maximum for every event or the full sportsbook. | Yes Supported conclusion | Yes Supported conclusion | Yes Supported conclusion Offered in full, partial and auto forms. |
| White Hat Gaming7.1 | 100+ Supported conclusion On Kambi deployments. Coverage belongs to Kambi and can change independently of White Hat. | Unresolved Sportsbook-partner dependent; no White Hat-wide figure. | Yes Verified conclusion Supported on Kambi-powered deployments. | Yes Verified conclusion Supported by Kambi on relevant sports and jurisdictions. | Yes Verified conclusion Supported by the integrated sportsbook where enabled. |
| GR8 Tech7.0 | 50+ Supported conclusion | 2,000+ Supported conclusion Counted as market types. This is the breadth of available market types across the product, not 2,000 markets on every event. | Yes Verified conclusion | Yes Verified conclusion | Yes Verified conclusion Full and partial cash-out are supported. |
| GiG6.8 | 50+ Supported conclusion SportX has 27+ explicitly enumerated sports and a broader 50+ portfolio figure; deployment-level breadth must be scoped in the contract. | 200+ Supported conclusion Use 200+ as the conservative current market breadth; up to 600+ applies only as a single-event upper bound. | Yes Verified conclusion | Yes Verified conclusion | Yes Verified conclusion |
| Bragg Gaming Group6.7 | Unresolved Bragg has no native sportsbook with a single sport catalogue; sportsbook coverage depends on the selected partner. Partner availability cannot be used as a Bragg-owned sports count. | Unresolved No Bragg-wide markets-per-event figure exists because sportsbook pricing and coverage come from the selected partner. A partner sportsbook catalogue is not a Bragg platform benchmark. | Yes Editorial inference Partner-dependent; not Bragg-native. | Yes Editorial inference Partner-dependent; not Bragg-native. | Yes Editorial inference Partner-dependent; not Bragg-native. |
| Slotegrator6.3 | 60+ Supported conclusion Sportegrator covers 60+ pre-match sports and 20+ live sports. | Unresolved Sportegrator has event and sport counts; the average and maximum betting markets per event are unresolved. | Yes Supported conclusion | Unresolved Bet builder and same-game multi remain unresolved for Sportegrator. | Unresolved Cash-out remains unresolved for Sportegrator. |
| BetConstruct6.0 | 120+ Supported conclusion | 2,000+ Supported conclusion Counts distinct odds market types across event types, not markets on a single event. | Yes Verified conclusion | Yes Verified conclusion Offered through SuperBet and related tools rather than a separately branded same-game builder. | Yes Verified conclusion |
| SoftGamings5.8 | 70+ Verified conclusion Sportsbook volume is about 350,000 live and 890,000 pre-match events per year. The 70+ sports scope belongs to the underlying Betradar-led offer. | Unresolved A representative current average or maximum betting-market count per event is unresolved. | Yes Verified conclusion | Yes Verified conclusion | Yes Verified conclusion |
| Soft2Bet4.8 | 60+ Supported conclusion The current breadth is 60+ sports, with 1 million pre-match, 800,000 live and 10 million virtual-sports events annually. | Unresolved No representative current average market count. | Yes Supported conclusion | Yes Supported conclusion | Yes Supported conclusion Partial and full cash-out plus early-payout rules are supported. |
Adjacent products
| Provider | Live event streaming | Esports betting | Virtual sports betting |
|---|---|---|---|
| EveryMatrix8.8 | Yes Verified conclusion | Yes Supported conclusion Current esports scope is 110,000+ live events per month. | Yes Verified conclusion Virtual content is integrated rather than presented as wholly in-house. |
| Playtech8.7 | Yes Verified conclusion | Yes Verified conclusion Esports odds come through integrated feed partners such as Oddin and Beter rather than purely in-house trading. | Yes Verified conclusion |
| SOFTSWISS8.3 | No Editorial inference | Yes Supported conclusion | Unresolved Game Aggregator carries third-party virtual sports; a native Sportsbook virtual-sports module remains unresolved. |
| Pragmatic Solutions8.2 | Unresolved Provider-dependent; no platform-wide entitlement was established. | Yes Editorial inference Available through selected third-party sportsbook feeds. | Yes Editorial inference Available through selected third-party sportsbook/content partners. |
| Aristocrat Interactive8.1 | Unresolved Awager is a separate live-slot-streaming product; it does not establish sportsbook event streaming. | Yes Supported conclusion | Yes Supported conclusion |
| Altenar8.0 | Yes Verified conclusion | Yes Verified conclusion | Yes Verified conclusion |
| Kambi8.0 | Yes Verified conclusion Partial. Availability depends on the streaming rights each operator acquires, rather than being bundled by Kambi. | Yes Verified conclusion Deep esports markets via Abios: player props, instant betting and same-game bet builder across leading titles. | Yes Verified conclusion Optional. Via third-party partners on the Kambi Engage marketplace rather than an in-house virtual sports product. |
| Digitain7.1 | Yes Supported conclusion | Yes Supported conclusion | Yes Supported conclusion |
| White Hat Gaming7.1 | Yes Editorial inference Optional. Any match streaming is licensed and delivered by the sportsbook/operator or another media provider, not by the White Hat PAM. | Yes Verified conclusion A capability of the integrated sportsbook partner. | Yes Verified conclusion Available via third-party sportsbook/content integrations. |
| GR8 Tech7.0 | Yes Verified conclusion | Yes Verified conclusion | Yes Verified conclusion |
| GiG6.8 | Yes Editorial inference Streaming availability is provided through third-party media integrations and varies by rights package. | Yes Verified conclusion | Yes Verified conclusion |
| Bragg Gaming Group6.7 | Yes Editorial inference Partner-dependent; no Bragg-owned streaming service. | Yes Editorial inference Partner-dependent. | Yes Editorial inference Partner/content-supplier dependent. |
| Slotegrator6.3 | Unresolved Sportegrator provides 24/7 HD presentation for virtual sports; live match streaming for real sports is not established. | Yes Supported conclusion Coverage includes 4,500+ live esports odds events. | Yes Supported conclusion Coverage includes seven virtual sports with 24/7 HD presentation. |
| BetConstruct6.0 | Yes Verified conclusion Sold pay-per-view, operators buy only the events they want. | Yes Verified conclusion | Yes Verified conclusion Mix of own virtuals and third-party content from Golden Race, Edge Gaming, Leap and INBET. |
| SoftGamings5.8 | Yes Supported conclusion Live streaming is included; event and territory availability depends on feed rights. | Yes Verified conclusion | Yes Verified conclusion |
| Soft2Bet4.8 | Yes Supported conclusion | Yes Supported conclusion | Yes Supported conclusion |
Operator control
Test price, margin, limit, suspension, manual acceptance, exposure, cash-out and settlement-dispute workflows.
Coverage entitlement
Attach sport, competition, event, market, jurisdiction, channel and data rights to the agreement.
Failure ownership
Define clocks and remedies for stale prices, late feeds, incorrect results, voids, resettlements and trader intervention.
What to look for
Who owns the odds and risk: managed trading vs self-trading
Managed trading means the supplier prices the contracted markets and operates the agreed risk and limit controls. Self-trading moves those responsibilities and liabilities to the operator; hybrid models divide them. Compare feed ownership, pricing rights, exposure, settlement, staffing, supplier share and remedies. Neither model establishes launch speed or margin by itself.
Data feed dependencies and what happens if they change
Feed ownership, contracting, and pass-through vary. Identify the supplier, included competitions and data scope, licence restrictions, invoice owner, replacement rights, and outage remedies for every feed. Do not infer the operator's cost or switching right from the platform label alone.
Bet-type depth, in-play latency, and bet builder
The gap between an average and a strong sportsbook shows up in same-game parlays and bet builder, cash-out, micro-markets, and how fast the in-play book suspends and re-prices around live events. Ask for the actual market count per major event and the suspension latency, not a feature checklist. Thin in-play markets and slow suspension cost you real money against sharp bettors and hurt retention with casual ones.
Integration model: turnkey, API/headless, or white label
Turnkey can bundle frontend, feeds and managed operations under the operator's own gaming license. An API or headless sportsbook exposes a different integration boundary for a customer-built experience, while white label changes the regulator-facing operator as well as the service scope. Compare the exact responsibilities, existing certifications, dependencies, data rights and migration path; the delivery label alone does not establish the launch clock.
Regulatory coverage and certification footprint
Sportsbook permissions and product rules vary by jurisdiction, including permitted bet types and live-betting controls. Check the exact supplying entity, product certificate and production integrations for each target market, including individual US states. A European permission does not establish US-state readiness, and the remaining regulator, laboratory, partner and integration work must be placed on a dated critical path.
Frequently asked questions
In-house sportsbook vs third-party provider, which should an operator use?
Compare the functions the operator can evidence it is able to own: pricing models, feed and official-data contracts, trading and risk coverage, integrity controls, certification, settlement and 24/7 operations. A third-party supplier can provide some or all of that scope; an in-house model moves it to the operator. Hybrid models split frontend, selected markets or trading controls. Model the same markets, staffing, risk and contract term before choosing.
What's the difference between managed trading and self-trading?
With managed trading, the supplier prices the contracted markets and operates the agreed risk controls. With self-trading, the operator takes responsibility for prices, limits, liabilities and live exposure. Hybrid contracts divide that scope by market, sport or control layer. The economic result depends on the supplier share, feed costs, retained risk, staffing and performance; self-trading does not automatically produce a higher margin.
What is a turnkey sportsbook provider and what does it actually include?
A genuine turnkey sportsbook is supplied under the customer's own operating license and can bundle the platform with a contracted combination of frontend, feeds, trading, risk, integrations and managed services. If a provider, affiliate or licensed partner supplies the operating-license wrapper, the deal is white label. Neither label proves a fixed commercial model or level of product control, so enumerate every owned, partner-delivered and optional component in the proposal.
What makes a good sportsbook platform?
Evaluate the sportsbook against measurable requirements: priced markets per target event, suspension and repricing behavior, settlement process, feed redundancy, bet-builder scope, risk-control permissions, reporting, and certified production integrations. Test the proposed configuration under representative load and verify operator references in the target jurisdiction; a feature name alone establishes none of those outcomes.
How much do sportsbook platform providers charge?
Current standard pricing is not established for most providers in this set. Proposals may separate setup, fixed or usage fees, revenue share, minimum guarantees, managed trading, data feeds, official data and certification work. Ask who contracts and pays each feed, which costs pass through, and how the fee changes by sport, market, volume and term. Compare one all-in scenario rather than unlike headline rates.