What an iGaming Platform Actually Costs
Comparable rate cards are almost absent. The usable economics come from current product schedules and executed deals, with excluded costs kept explicit.
Last updated September 6, 2026
Why there's no price list
Start with the uncomfortable truth: platform pricing is negotiated and mostly quote-only. Across the 18 providers we track, only 1has even partial starting prices, and none has a complete comparable setup-fee, revenue-share, and monthly-minimum schedule. That isn't evasion so much as how B2B works; the number depends on your markets, expected volume, modules, service scope, term and risk allocation. It does not make every figure a range. Regulator fees and current product prices are exact only within their stated scope; executed-deal figures are exact only for those named deals. Everything else remains quote-only or non-comparable. Preserve that boundary, then obtain a worked proposal at your own numbers.
The three cost models
The delivery model frames the likely service scope and regulator-facing roles. It does not decide the price, payment obligations, ownership or exit rights: the exact legal entities, modules and contract do. White label, turnkey, and standalone therefore are not comparable price tiers of one product.
| White label | Turnkey | Standalone / PAM | |
|---|---|---|---|
| Setup fee | Quote and scope-specific | Established only for BetConstruct in our set; otherwise quote-only | Quote and implementation-specific |
| Revenue share | Contract-specific; one BetConstruct schedule is directly comparable | Contract-specific; compare against the same supplier and scope | Fixed, usage, or revenue-linked; contract-specific |
| Who holds the licence | Provider, affiliate, or licensed partner — verify entity | Operator; otherwise the deal is not genuine turnkey | Operator |
| Who owns the players | Contract-dependent | Contract-dependent; holding the licence does not decide it | Contract-dependent; require ownership and export rights |
| Time to live | Separate brand/configuration, certification, and wrapper approval | Separate implementation, operator licence, and certification clocks | Separate integration, migration, licence, and certification clocks |
| Can fit when | The exact third-party wrapper and service scope fit the market | The operator should hold the licence and wants managed technology | The operator can own the excluded technical and operating scope |
The labels describe who holds the licence and who operates each part of the stack; they do not establish the price, ownership, or launch time. Those outcomes come from the exact scope, legal entities, target-market approvals, and contract. Read the full trade-offs in our guide to choosing a provider.
What the actual deals establish
A generic market range hides the useful part. One current product schedule and several executed deals establish real economics. They are not directly interchangeable, but they show which fee layers exist and how far a sales headline can sit from the committed cost.
| Provider / basis | Usable economics | Boundary |
|---|---|---|
| BetConstructCurrent product schedule | Setup €5,000–€25,000 · Revenue share 9–16% | Product-level baselines across separate verticals, not a complete multi-market quote. |
| Pragmatic SolutionsOne 2023 customer agreement | Setup €60,000 · Monthly €19,000+/month · Revenue share 1.5–2% | Historical negotiated PAM terms; third parties were separate. |
| EveryMatrixOne 2020 full-stack agreement | Monthly €41,400/month · Minimum €35,000/month | Historical single-customer terms, not a current rate card. |
| GR8 TechIndicative 2026 planning range | Setup $30,000–$50,000 | A planning range rather than a quote; enterprise scope can exceed it. |
| GiGOne FY2025 customer benchmark | Revenue share 10% | One acquired operator benchmark, not GiG's universal rate. |
| SlotegratorGame-content commitment | Minimum €0/month | Content carries no monthly minimum; platform and white-label commitments remain unresolved. |
| Aristocrat InteractiveCurrent Michigan iLottery contract | — | Two rates on different bases — 2.5% of draw gross sales and 12% of eInstant NGR — so no single comparable share applies. Government-lottery economics, not private iGaming pricing. |
The lesson is not that one row is cheap and another expensive. The scopes differ: product module, PAM, full stack, acquired operator, and government lottery. Use them to force the same fee taxonomy into each proposal, then compare your deal at the same volume and term.
The costs the quote leaves out
A platform quote covers only the lines named in it. Depending on the deal, material costs can sit outside that scope:
- Payment processing — PSP, acquiring, reserve, chargeback, FX, deposit, and withdrawal terms may sit outside the platform share.
- Content — studio, aggregator, minimum, jackpot, certification, or market-specific charges may be bundled or passed through separately.
- Minimums — some contracts use monthly, product, infrastructure, or managed-service floors even when volume is below them.
- Licence and compliance — regulator fees, certification, assurance, KYC/AML tooling, reporting, and people need their own owners and budgets.
- Customer acquisition — media, affiliate, CRM, promotion, and bonus costs are normally outside the technology quote and can be material.
Add them up before you compare vendors. This is why the honest question is never “what's the setup fee” but “what's the all-in at my expected GGR.”
Licensing: the separate bill
The license is its own cost. Anjouan charges a €17,828 issuance fee and the same annual renewal. Curaçao charges €4,592 to apply plus person-review fees; the recurring annual B2C total is €47,450, and the initial annual fees are prorated from issue. Malta charges a €5,000 application fee, a fixed €25,000 annual B2C fee (€10,000 for Type 4), and a separate type-specific Compliance Contribution with defined annual minimums and maximums. The contribution runs from a €5,000 Type 4 minimum to a €600,000 Type 2 maximum, subject to the first-year new-operator and approved-start-up rules. Back-office B2B carries an €3,000 annual fee up to €1 million of revenue or €5,000 above that threshold; the €5,000 application fee remains separate. Regulator fees alone do not establish the all-in cost or speed: entity setup, capital, people, certification, banking, tax, and application completeness can dominate the plan. On white label you may not hold the operating license at all; the wrapper can sit with the provider, an affiliate, or a licensed partner. That dependency and the related rights must be priced in the contract. We break the routes down, with which platforms are licensed for each, in our guide to licence jurisdictions; which providers are certified for regulated markets is a separate filter, in our US-ready and LatAm breakdowns.
How to get a real number
Turn the evidence above into a quote you can plan around by asking every shortlisted vendor the same four things: a worked all-in example at your expected monthly GGR (setup, share, minimums, and passthrough combined); whether the revenue share is on gross or net gaming revenue; what the monthly minimum is and when it starts; and what is bundled versus billed extra — payments, content, sportsbook, managed services. Put the answers side by side. A headline rate does not establish the lowest all-in cost until those scopes match.
Frequently asked questions
How much does it cost to start an online casino?
There is no defensible universal total. Established economics range from BetConstruct's €5,000–€25,000 product setup baselines to a Pragmatic Solutions customer agreement with €60,000 setup and migration, a €15,000 monthly minimum, and tiered GGR share. Those are different products and deal contexts, not endpoints of one market range. License, certification, content, payments, compliance, and acquisition sit outside the platform price, so compare a worked first-year model at your own GGR.
Is white label or turnkey cheaper?
Neither label establishes a market-wide price order. A white-label wrapper can remove the customer's own operating-licence application only where that third-party permission covers the target market, while implementation and service scope remain contract-specific. BetConstruct's current schedule is one supplier-specific example with higher listed shares for its white-label products than its turnkey products; it is not a market benchmark. Compare setup, minimums, content, payments, entities, data rights and exit at the same volume and term.
Why is standard iGaming platform pricing unavailable?
Because the price depends on your markets, expected volume, and modules. The dataset contains partial starting prices for only 1 of 18 providers and no complete comparable setup-fee, revenue-share, and monthly-minimum schedule. The number that matters is the all-in cost at your expected GGR, which only a worked proposal will give you.
What's the biggest hidden cost?
Minimum guarantees and pass-through costs can remain payable at low volume. One EveryMatrix agreement reached a €35,000 combined monthly minimum from month 19; a Pragmatic Solutions contract had a €15,000 monthly floor plus BI, infrastructure, account-management, and third-party charges. Payment processing, content, certification, hosting, compliance, tax, and customer acquisition may sit outside or beside the headline platform fee.
How much is a gambling licence?
It depends on the jurisdiction and license class. Anjouan charges €17,828 for B2C or B2B issuance and the same annual renewal fee. Curaçao charges a €4,592 application fee plus person-review fees; its recurring annual B2C total is €47,450, with the initial annual fees prorated from issue. Malta charges a €5,000 application, a fixed annual B2C fee of €25,000 (€10,000 for Type 4), and a separate type-specific Compliance Contribution: annual minimums and maximums run from €5,000/€500,000 for Type 4 to €25,000/€600,000 for Type 2, with new-operator and start-up caveats. Back-office B2B uses a separate €3,000 annual fee up to €1 million of revenue or €5,000 above that threshold. Company setup, capital, people, certification, compliance, and tax are separate. On white label, the license wrapper may be held by a provider, affiliate, or licensed partner rather than your entity.