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Methodology

One editorial framework, applied to every provider. Here is what we weigh, how we assign the score, and where the current model stops.

Last updated August 2026

The score

Every provider gets a single editorial score out of 10. The dataset is the foundation, but it does not calculate the result: the score expresses our whole view of the product, company, deal, risks, execution, and insights that do not always fit into a field. A provider can look like a 10/10 feature checklist and still be a 6/10 choice in practice. Payment never affects the order.

The six investigative lenses

01Content & Aggregation

Game volume, number of integrated studios, exclusives, and how fast new content lands.

  • Total certified games and how many studios are actually live, not just 'on request'
  • Tier-1 coverage — Pragmatic, Evolution, NetEnt, Play'n GO, Hacksaw
  • Own studio or exclusive / first-look content you can't get elsewhere
  • How quickly new releases and studios are added

Strong evidence A deep market-certified catalogue, important studios live in the target jurisdictions, differentiated content, and a documented release cadence.

Warning signs Headline counts that cannot be reconciled to the production catalogue, patchy market certification, or important studios available only after a separate deal.

02Platform & PAM

Player account management depth, bonus engine, modularity, APIs, and uptime at scale.

  • A proprietary, single-wallet PAM across casino and sportsbook
  • Depth of the bonus / CRM engine and player segmentation
  • Open, documented REST / webhook APIs and modularity — take one piece or the whole stack
  • Proven uptime and concurrency under real peak load

Strong evidence A proven PAM and wallet, usable APIs, modular boundaries, deep operating controls, and production evidence at the proposed scale.

Warning signs Unclear ownership of core modules, closed integration boundaries, unsupported performance claims, or critical controls supplied only by an unnamed partner.

03Licensing & Compliance

Regulated-market coverage, certifications (GLI, ISO), and how many jurisdictions you can go live in.

  • Breadth of regulated-market coverage — US states, UKGC, MGA, Ontario, Romania and so on
  • Lab and security certifications — GLI, ISO 27001, PCI DSS
  • Jurisdictions with live operators, not just 'certification-ready'
  • A clean regulatory record

Strong evidence Relevant licences, certificates, and production deployments held by the contracting or supplying entity for the operator's actual target markets.

Warning signs Group-level credentials presented without the licensed entity or scope, missing market evidence, unresolved regulatory action, or certification that does not cover the proposed system.

04Commercial Terms

Setup cost, revenue share, minimum commitments, and how flexible the contract is.

  • How transparent the pricing is — most of the market is quote-only
  • Revenue-share level and whether monthly minimums apply
  • Contract length, auto-renewal, and exit / data-portability terms
  • Lock-in — who owns the players, the data, and the domain

Strong evidence Comparable full-term economics, clearly allocated data and asset rights, workable change control, and an exit that is operationally testable before signing.

Warning signs Unreconciled pass-through costs, hidden minimums, ambiguous ownership, restrictive renewal or termination terms, or an export right without a usable delivery obligation.

05Time to Market

How quickly a turnkey or white-label brand actually goes live, start to finish.

  • Realistic white-label / turnkey launch time — verified, not the sales pitch
  • Whether licensing help is bundled or a separate advisory
  • How ready integrations, payments and content are at launch

Strong evidence A dated critical path backed by comparable delivery evidence, with entity, licensing, certification, payment, content, and integration dependencies assigned.

Warning signs A sales-led launch promise without owners or acceptance gates, unclear approval dependencies, or integrations that remain to be scoped.

06Support & Track Record

Managed services, account support, years in market, and the operators already running on it.

  • Years in the B2B market and financial stability
  • Named live brands and referenceable operators
  • Depth of managed services and account-team support — 24/7?

Strong evidence Relevant named deployments, referenceable operating evidence, clear support ownership, and financial and organizational capacity for the proposed term.

Warning signs Case studies without the supplied entity or product, unclear escalation ownership, unsupported service claims, or material execution concerns left unresolved.

How we assign the number

The editor investigates the structured fields, product behavior, operating history, commercial reality, market feedback, contradictions, and risk signals, then assigns one overall score. The six lenses keep the investigation broad; they are not a formula and do not constrain the conclusion. More populated fields or more advertised features do not automatically produce a higher rating.

What we score, and what we ignore

We score the things that change what you ship and what you pay. We don't score brand buzz, ad budgets, or how slick a sales deck looks. If it doesn't affect the build or the economics, it doesn't move the score.

How confident we are in each data point

A populated value can carry one of three confidence labels, and the “% verified” readout is our editorial confidence in the conclusions. Missing information has no separate confidence state: we keep investigating until we can publish a defensible value or must leave the field empty.

VerifiedOur editors are confident this is the best current representation of reality after investigation and cross-checking.
Vendor claimThe conclusion relies materially on the provider's own statement and has limited independent corroboration.
InferredOur best defensible conclusion from indirect evidence, reviews, market signals, and related facts when direct confirmation is unavailable.

How we build the picture

We investigate official records, product documentation, market behavior, operator and user experience, interviews, reviews, indirect signals, and contradictions across the public record. These are research inputs, not a feed we reproduce. The value published here is our best current conclusion. Directly established facts are marked verified; conclusions that rely mainly on company statements or indirect evidence are labeled accordingly.

What this model doesn't capture

No score is the whole story. We're explicit about the edges:

  • It scores the platform and the deal, not the deep internals — we don't independently test sportsbook odds-trading quality, live-dealer latency, or day-to-day UX.
  • Most commercial terms are quote-only, so the Commercial score leans on transparency and what's public, not the number you'll actually be quoted.
  • Scores are our editorial judgement applied consistently, not a lab certification or a paid audit.
  • This is a B2B view for operators choosing a platform — it is not a player-facing casino rating.
  • The market moves fast; a score reflects the last review, and we re-score when the facts change.

No pay-to-rank

No provider pays to appear, to rank higher, or to change what a review says. We don't sell placements or sponsored slots to the companies we cover. Our Advertising Policy has the full rules.

Corrections, updates, and provider responses

We publish our best current conclusion, not a frozen snapshot. A correction is made when our published record was materially wrong. A material update is made when the underlying reality changed after publication. A clarification improves the wording without changing the conclusion. We do not erase the distinction between them.

Anyone may challenge a fact. Providers may also submit a concise, on-record response. We verify that an official response comes from the provider or an authorized representative, then publish it separately from our analysis when it materially addresses the review. A response is never a paid placement, does not overwrite our wording, and does not change a score by itself. New evidence can change our conclusion; pressure, payment, or disagreement cannot.

Material decisions appear in our Editorial recordwith the date, what changed, why it changed, and any effect on the score. Minor spelling, formatting, and layout changes are not logged. To challenge a record, email us at sup@igamingplatformproviders.com.

Keeping it current

Provider data changes, so we revisit it. This model and the data behind it were last reviewed in August 2026.