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EveryMatrix Review: Platform, Products & Commercial Terms

One of the market's deepest independent modular and full-stack suppliers for regulated operators and lotteries: strong PAM, casino aggregation, owned sportsbook and live dealer, payments orchestration, engagement, affiliate, retail and managed services. The trade-off is enterprise procurement, bespoke layered economics and demonstrated multi-year lock-in — not a provider-licensed white label or a low-commitment launch package.

StandaloneTurnkey

8.8/10

Research and review by Alec SablePage updated September 6, 2026Facts checked August 2, 2026Editorial recordConfidence High · 62% marked verifiedConfidence is our editorial assessment of the published conclusions. The percentage is the share of 367 populated data points we currently consider verified (226 of 367); it is not based on citation count or profile completeness.

Operator decision

Fit and verdict

EveryMatrix remains the strongest independent full-stack shortlist candidate. Its 8.8 score reflects exceptional product depth alongside contractual lock-in risk. Buy it only through an entity-mapped, SLA-backed and fully costed agreement with explicit certification scope, growth economics, data transition and exit protection.

Main risk: Treating 'full stack' as one simple purchase. Each entity, license, module, minimum, revenue share, PSP and merchant duty, data flow, SLA, content right, migration dependency and exit obligation must be decomposed before the headline bundle can be costed safely.

Who it's for

  • Mature mid-market and enterprise operators, omnichannel groups and lotteries that need regulated-market depth, can run structured procurement and want either best-of-breed modules or a coordinated full stack.

Who should skip

  • Teams seeking a provider-licensed white label, fixed low-cost pricing, a short standardized commitment, native crypto custody/Web3 or a simple self-serve site builder.

Capability coverage

Company 100%Launch 68%Casino 71%Tech 77%Ops 86%Markets 96%Pricing 75%

Share of yes/no capabilities marked Yes per category. Breadth, not quality.

Why this score

Elite product breadth, regulated references, current assurance credentials and financial strength keep EveryMatrix at the top of the shortlist; bespoke revenue-share economics, demonstrated long lock-in and remaining-term fee exposure, opaque standard SLAs and enterprise delivery complexity keep it below 9

Decision gates

Delivery route
Standalone, TurnkeyIndividual modules can be bought standalone or assembled into the full turnkey stack. EveryMatrix does not offer a provider-licensed white label.
Market route
50+ country and state market footprint; 15+ regulated jurisdictions with live clients.50+ country and state market footprint; 15+ regulated jurisdictions with live clients. The current 50+ market footprint is broader than the set of licences directly held by the group and does not mean 50 live full-stack deployments.
Launch timing
6–9 months for complex regulated full stack; days to weeks only for bounded existing integrations
Commercial visibility
No
Exit support
Migration-out service, handover scope and exit-team assignment are contract-specific.Migration-out service, handover scope and exit-team assignment are contract-specific.

Decision record

Delivery evidence, contract boundaries and provider-specific legal, technical and market records. Ledger rows retain their entity, product, market, status and date boundaries; unresolved terms remain unresolved.

Delivery record

Recent delivery and product events

Bonus Guardian (Dec 2025); Pass The Stats and Cyber/Ultra Cyber Roulette Live (Jan 2026); Content Recommendations, proprietary BetAhoy UK front end, and dedicated Lottery division (Jun 2026)

Verified conclusion

Setup-timing evidence

About 6–9 months for complex full-stack launches; scope changes can add months

The bet-at-home .COM platform went live six months after development began, with Germany following in October 2023. Szerencsejáték remains a separate seven-to-nine-month benchmark. Neither is a delivery SLA.

Editorial inference

Delivery-time conclusion

6–9 months for complex regulated full stack; days to weeks only for bounded existing integrations

Editorial inference

Implementation ownership

Dedicated

Verified conclusion

Deal, resilience and exit boundaries

A provider-level conclusion can still be product-, customer- or contract-specific. The boundary under each value controls how far the value can be applied.

Setup fee

Unresolved

A 2014 access charge and a Tipbet ISD deposit exist, but neither is sufficiently characterized as a reusable setup-fee benchmark.

Minimum contract term

48 months to earliest ordinary termination in one 2020 agreement

The contractual start period was 36 months, but the 12-month notice structure prevented ordinary termination before month 48. This should not be universalized across modules.

Verified conclusion

Termination notice

12 months in one 2020 agreement

One 2020 agreement required no less than 12 months' prior written notice after the start period. Separate breach and non-payment cure periods were shorter.

Verified conclusion

Player-data ownership

Operator

The operator is the defensible controller and owner of player and operational data; EveryMatrix retains its software and derived-IP rights. AI terms also reserve performance data and, unless the customer opts out in writing, a license to use customer data to train or improve EveryMatrix AI. Retention and post-exit handling remain contractual.

Editorial inference

Outbound migration support

Unresolved

Migration-out service, handover scope and exit-team assignment are contract-specific.

SLA service credits

Yes

One 2025 Norsk Tipping procurement included a service-level schedule with standardized compensation. Triggers and rates remain unavailable, and the schedule is not a universal EveryMatrix SLA.

Verified conclusion

Liability cap

Unresolved

Liability cap, carve-outs and aggregate-cap formula remain unresolved.

Recovery objectives

Unresolved

Recovery-point and recovery-time objectives are contract-specific.

Entity, assurance and market ledger

Legal entities and permissions

5 records · 3 named entities · 0 unconfirmed records · 2 unresolved boundaries

  • Great Britain

    EveryMatrix Software Limited · B2B supplier license · Gambling Software; Game Host — Casino; Betting Host — Real Events · Account 39383 · Current license 039383-R-319384-027

    Active

    Software supply, casino game hosting and real-event betting hosting.

    Software began in 2015, casino game hosting in 2021 and real-event betting hosting in 2022. Pool betting is not included here because that variation remains pending.

    Verified conclusionStatus checked August 20, 2026Valid from June 11, 2015

  • Malta

    EveryMatrix Software Limited · B2B supplier license · B2B Critical Gaming Supply — Type 1 and Type 2 · Licence MGA/B2B/201/2011

    Active

    Casino and fixed-odds betting supply, including live betting.

    Current core B2B supplier permission.

    Verified conclusionStatus checked August 2, 2026

  • Great Britain

    EveryMatrix Software Limited · B2C operator license · Pool Betting · Account 39383 · Current license 039383-R-319384-027

    Pending

    Pending pool-betting variation on the current account.

    Pool-betting activity is pending and excluded from the active license scope.

    Verified conclusionStatus checked August 20, 2026

Unresolved boundaries

  • Curaçao B2B OGL/2024/655/0239

    Local company number 108354 is established; the exact current legal name remains unresolved. The number alone does not establish the holder name.

    Supported conclusionStatus checked August 2, 2026

  • Romania, Greece, Sweden, Denmark, Gibraltar, Peru, Western Cape, Ontario and US supplier permissions

    The legal holder, identifier, class or current status remains unresolved for each market. No EveryMatrix permission is established for Alberta.

    Supported conclusionStatus checked August 2, 2026

Open full record (+2)Data through September 6, 2026

Technical and assurance records

5 records · 1 subject · 0 unconfirmed records · 2 unresolved boundaries

  • EveryMatrix Software Limited

    Certificate · WLA-SCS · 2024 · Level 2

    Current record

    WLA-SCS:2024 Level 2 supplier certification for EveryMatrix Software Limited.

    EveryMatrix Software Limited holds WLA-SCS:2024 Level 2 status through 1 June 2029. This is a lottery-security credential, not a player-market approval.

    Verified conclusionStatus checked August 9, 2026Valid through June 1, 2029

  • EveryMatrix Software Limited

    Certificate · ISO/IEC 27001 · 2022 · Certificate UK.ISMS.263

    Current record

    Design, development, implementation and maintenance of software solutions for online gambling under Statement of Applicability v1.1 dated 11 April 2025, within the defined multisite boundary.

    Certificate UK.ISMS.263 version 2 covers EveryMatrix Software Limited under Bureau Veritas through 4 August 2027. It is an entity-and-site ISMS record, not a technical approval for every product.

    Verified conclusionStatus checked August 9, 2026Issued November 18, 2025Valid through August 4, 2027

  • EveryMatrix Software Limited

    Certificate · ISO/IEC 20000-1 · 2018 · Certificate ITSMS-109/21

    Current record

    B2B implementation, hosting, maintenance and support of applications and software for iGaming companies under Service Catalogue v1.0.6, including the Bucharest operational unit.

    Certificate ITSMS-109/21 covers EveryMatrix Software Ltd under RINA through 3 June 2027. The first issue date is 4 June 2021 and the current revision is dated 4 June 2025.

    Verified conclusionStatus checked August 9, 2026Issued June 4, 2021Valid through June 3, 2027

Unresolved boundaries

  • CasinoEngine and GamMatrix GLI-19; OddsMatrix GLI-33 product certifications

    CasinoEngine and GamMatrix have GLI-19 certification relationships, while OddsMatrix has a GLI-33 relationship. Tested builds, report IDs, holders and current terms remain unresolved, so these are certification events rather than exact records.

    Supported conclusionStatus checked August 9, 2026

  • EveryMatrix Software Limited PCI DSS detailed assessment scope

    Certificate XM4iOBPG9K81QRa established PCI DSS v4.0.1, Service Provider Assessment Level 1 through 17 August 2026 and is expired as of 20 August 2026. A current replacement certificate and the detailed assessed services remain unresolved.

    Verified conclusionStatus checked August 20, 2026

Open full record (+2)Data through August 20, 2026

Market implementation record

3 records · 3 markets · 0 unconfirmed records · 0 unresolved boundaries

  • New Jersey

    SlotMatrix · Content aggregation · Supplying entity unresolved · betOcean New Jersey aggregation / Ocean Casino Resort / betOcean

    Live deployment

    Casino aggregation and exclusive-content production for betOcean.

    This is a SlotMatrix deployment, not a full EveryMatrix PAM deployment. The exact supplying entity and permission identifier remain unresolved.

    Production is current; the exact first live day remains unresolved.

    Verified conclusionStatus checked August 12, 2026

  • Great Britain

    EveryMatrix platform and sportsbook software · Multiple modules · EveryMatrix Software Limited

    Registration only

    Gambling software, casino game-host and real-event betting-host activities.

    A separate pool-betting activity remains pending and is not included in current scope.

    Verified conclusionStatus checked August 20, 2026

  • Alberta

    EveryMatrix portfolio · Multiple modules · Exact entity unresolved

    Market access not established

    No current Alberta supplier registration or live deployment is established.

    A conditional pre-launch position did not become a current exact-entity record by the review date.

    Verified conclusionStatus checked August 12, 2026

Open full recordData through September 6, 2026

What changed

The latest material updates affecting this review. Minor layout and spelling changes are excluded.

  1. September 6, 2026correction

    Two commercial and identity fields rescoped to one meaning

    EveryMatrix: the in-house verification suite moves to a scope note and the underlying vendor set stays unresolved.

    Affected: KYC provider

    Full record

  2. September 6, 2026correction

    Provider profiles reconciled with the permission and market registers

    EveryMatrix: Isle of Man removed after the 15 May 2026 surrender.

    Affected: Certified jurisdictions

    Full record

  3. September 6, 2026methodology

    Provider capability lists given canonical vocabularies

    Twenty-six capability lists now use one closed vocabulary across all 18 providers, markets and languages use one canonical name, and the published score is held only as a number. No provider score changed.

    Full record

EveryMatrix product surfaceProduct surface ↗

Data by category

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Company, track record & vendor viability

At a glance

Founded year
2008
Entered B2B year
2008
Founded country
United Kingdom / MaltaThe operating story began in a Shoreditch garage and the first London office opened in 2008; the ultimate Maltese holding company was incorporated in the same year.
Headquarters
Sliema, MaltaThe group began in London and opened London, Bucharest, and Changsha offices in 2008; its commercial and licensed group headquarters is now in Sliema.
Dev centers
Bucharest, Lviv, Yerevan, Changsha, Chiang Mai, Evora, Zagreb, Krakow, Cebu, BatumiBucharest is the largest purpose-built development hub. Corporate and commercial offices also operate in Sliema, London, Ski, Copenhagen, Stockholm, Sofia and Curaçao.
Legal entity
EveryMatrix Software Limited (Malta C51832), within EveryMatrix Holding p.l.c. (Malta C44407)EveryMatrix Software Limited is the core MGA/UKGC supplier entity. Local permissions and contracts also use group entities including EveryMatrix Americas Corporation, EveryMatrix South Africa (Pty) Ltd, Everymatrix Technology (UK) Limited, and Curaçao company 108354.
Ownership type
PrivateFounder-controlled, with strategic minority shareholders.
Company size
1,500+
Headcount trend
GrowingHeadcount rose from 1,311 in March 2025 to more than 1,500 in 2026, including acquired teams.
Track record years
18Founded in 2008; first sportsbook version went live in 2009.
Funding status
Private-fundedEveryMatrix raised its first external capital in 2017 through a EUR 4.3m strategic minority round led by Strawberry Capital and private investors. It remains founder-controlled; a PE sponsor is not established.
Target segment
Mid, EnterpriseThe primary segments are tier-1 operators, state lotteries and funded challenger brands.
Team tenure
3.5+ years average employee tenureThe founders remain on the board after 18 years; the 3.5+ figure is the company's current workforce average.
In house game studio
YesThe owned RNG studios are Spearhead Studios, Armadillo Studios and Fantasma Games. Other exclusive RGS partners are not group-owned.

Analyst take · company & viability

EveryMatrix is founder-controlled, not bootstrapped or wholly self-owned. A 2017 EUR 4.3m strategic round added minority investors; founder vehicles held a clear 74.73% majority in 2025. The financial signal is excellent: FY2024 reached EUR 181m net revenue and EUR 101m EBITDA; the latest numerical update is EUR 196.3m LTM net revenue and EUR 107m LTM EBITDA at Q1 2025, while the full FY2025 result remains unavailable as of July 2026. Compliance history needs precision: the 2019 suspension covered B2C betting/casino, not B2B software, and EveryMatrix then exited B2C. The GBP 29,237 FSB penalty was decided before the acquisition, although the renamed entity now sits in the group. This is a strong, increasingly institutional supplier, with better ownership transparency than most private peers but less financial and contractual transparency than a listed rival.

Company viability signals

Employee growth signal

Growing

Client churn signal

LowLong renewals and expansions support a low churn signal. FortuneJack has used PartnerMatrix since 2016, while ATG is expanding into additional content and services. A portfolio retention denominator remains unavailable, and client scopes mix full stack, content, feeds and individual modules.

Financial runway signal

StrongProfitable, cash-generative, founder-controlled and operating above EUR 100m LTM EBITDA in the latest quantified period.

Rd investment signal

Strong1,500+ employees, multiple engineering hubs, acquisitions, owned studios, live dealer investment, and continuous product expansion support a high R&D signal.

Key person dependency

MediumThe founders remain influential, but a co-CEO structure and named group/product leadership reduce single-person dependence.

Trust & due diligence

Green flags

  • 18-year operating history
  • founder-controlled 74.73% majority
  • 400+ clients across 50+ markets
  • strong tier-1 and lottery references
  • EUR 107m LTM EBITDA
  • 45,000+ game aggregation
  • owned sportsbook, content and live dealer
  • current WLA and ISO credentials plus product-level GLI evidence
  • current Curaçao B2B registration
  • component status history and real-time operator data access.

Ownership transparency

PartialPimino Ltd holds 61.74% of the parent and is owned 85% by Ebbe Groes and 15% by Philip Groes; Stian Hornsletten's Hit The Post AS holds 12.99%. Founder vehicles therefore account for 74.73%; the remaining 25.27% cap table remains unresolved.

Financial stability

StableLTM net revenue of EUR 196.3m, LTM EBITDA of EUR 107m, a 52% Q1 2025 margin and 74% cash conversion indicate strong capacity; full FY2025 results and audited accounts remain unavailable.

Regulatory actions

FinesEveryMatrix Software Limited's core UKGC account 39383 remains active with zero sanctions. Its September 2019 suspension affected B2C betting and casino only; B2B software supply was unaffected, and the group then exited B2C. FSB Technology (UK) Limited received a GBP 29,237 penalty on April 3, 2024 before EveryMatrix acquired it; the renamed legacy entity surrendered its betting-host and software permissions on June 16, 2026.

Litigation history

DisputesMalta judgments include EveryMatrix Software Limited v EGMIT Elite Limited, decided March 27, 2025, and a Tipbet receivables dispute. The EGMIT court awarded EUR 869,400 in remaining-term charges plus outstanding invoices and interest.

Company details

Logo asset/provider/logo/everymatrix.webpParent groupEveryMatrix Holding p.l.c. (Malta C44407)Net revenue for the twelve months to Q1 2025, with EUR 107.0m LTM EBITDA; FY2024 net revenue was EUR 181m with EUR 101m EBITDA. Q1 2025 delivered EUR 54.3m net revenue and EUR 28.2m EBITDA. A full FY2025 numerical result remained unavailable in July 2026, so it is not estimated here.Annual revenue est€196.3m (LTM Q1 2025)The 2026 total is three wins. The 2025 EGR wins covered Full Service Platform, Sports Betting Supplier, Sportsbook Platform Supplier, Multi-Channel Supplier and Aggregator Platform.Notable awardsMulti-Channel Supplier of the Year 2026Aggregator Platform of the Year 2026Platform Provider of the Year 2026EGR B2B Awards 2025: Full Service PlatformEGR B2B Awards 2025: Sports Betting SupplierEGR B2B Awards 2025: Sportsbook Platform SupplierEGR B2B Awards 2025: Multi-Channel SupplierEGR B2B Awards 2025: Aggregator PlatformProduct demos are sales-led; a self-serve sandbox is unavailable.Demo availableYesFormal ESG and safer-gambling program. The programme includes a sustainability strategy, annual safer-gambling reporting, Teachstream, Academy for Heroes, Ukraine support, environmental work and gambling-harm initiatives.ESG responsible businessYesLinkedIn-tagged profile snapshot from July 2026; this is lower than the 1,500+ global headcount.LinkedIn headcount~950Crunchbase tracxn listedYesFounder namedEbbe Groes and Stian HornslettenEveryMatrix has no current ambassador roster; executives, speakers and operator partners are not counted as ambassadors.Brand ambassadorsNoneWebsite languagesEnglishPortugueseSpanishThe engineering estate includes containerized workloads and mixed on-premise, private-cloud and public-cloud infrastructure.Tech stack publicAPI-first microservices with autoscalingdatabase shardingdistributed systemsOwned studios; 182+ direct vendor integrations span 355+ game studios.Named game partnersSpearhead StudiosArmadillo StudiosFantasma GamesSportsbook feed providerIn-house (EveryMatrix Sports / OddsMatrix)The G2 profile is unclaimed and has only two reviews; a meaningful Capterra footprint is absent.G2 capterra listedYesTippmixPRO has been live since October 2023. Its local infrastructure, reporting cadence, migration method and event volume describe that Hungarian deployment rather than a universal EveryMatrix configuration or service level.Recent news signalTippmixPRO delivery: locally hosted sportsbook, legacy-player migration, more than 30 daily compliance reports and over 120,000 monthly eventsFSB, Fantasma Games, DeepCI, and Goma Gaming acquisitions expanded sportsbook, content, affiliate intelligence, and front-end capability.Notable milestoneBuilt a full modular B2B stack and moved upstream into tier-1 turnkey, lottery, aggregation, owned games, and live dealerG2 rating from only two reviews, too small for a robust operator-satisfaction benchmark.Operator reviews score3.8/5G2 reviews as of the July 2026 review.Operator reviews count2Reference clients verifiableYesNo customer-data breach attributable to the EveryMatrix platform group is established through 9 August 2026.Data breach historyNoneKey people publicYesThe review sample is too small for statistical satisfaction scoring. No recurring B2B complaint pattern exists across operator, court, procurement and regulatory history.Complaints patternNo recurring B2B operator complaint patternOne 2020 full-stack contract could not terminate sooner than 48 months and made remaining operational, compliance and minimum fees payable after early operator exit or termination for operator breach. A less restrictive standard exit remains unresolved.Exit experienceLockedBonus Guardian is native to EngageSuite. Content Recommendations and part of the real-time personalized bonus capability are supplied through Future Anthem and should not be represented as wholly in-house EveryMatrix AI.AI ML depthProduction AI in bonus-abuse detection, real-time casino recommendations, tailored bonuses, personalization, and churn prevention

Verticals

CasinoLive casinoSportsbookEsportsVirtual sportsPokerBingoLotteryRetail / omnichannel

How EveryMatrix compares

Full-platform operating fit

Against Playtech, EveryMatrix is usually the more modular and faster-moving independent stack; Playtech brings greater listed-company transparency, scale and legacy breadth. Against SOFTSWISS, EveryMatrix is materially stronger in lotteries, tier-1 regulated turnkey and North American permissions, but less crypto-native.

The rows test delivery scope and operator responsibility. They do not calculate the overall editorial score.

EveryMatrix logoEveryMatrix
versusPlaytechPlaytech logo

Overall score

Overall score

Delivery routes
Standalone, TurnkeyIndividual modules can be bought standalone or assembled into the full turnkey stack. EveryMatrix does not offer a provider-licensed white label.
Verified
Standalone, TurnkeyOperators can license individual products standalone or take a full turnkey platform while holding their own operating license.
Verified
PAM
YesGamMatrix is now EveryMatrix Platform.
Verified
Yes
Verified
Sportsbook
Yes
Verified
Yes
Verified
Game aggregation
Yes
Verified
Yes
Verified
Managed services
YesMarketing, affiliate, CRM, VIP, product, payments/fraud, UX, safer gambling, and 24/7 customer support are available modularly.
Verified
Yes
Verified
Regulated-market readiness
Unresolved50+ country and state market footprint; 15+ regulated jurisdictions with live clients. The current 50+ market footprint is broader than the set of licences directly held by the group and does not mean 50 live full-stack deployments.
Great Britain, Malta, Italy, Spain, New Jersey, Michigan, Pennsylvania, West Virginia, Delaware, Connecticut, Ontario, Alberta, Colombia, Brazil, Mexico, Greece, Romania, Peru50+ regulated jurisdictions overall; these are the major markets. This is group reach, not a promise that every Playtech vertical is approved in every listed market. Brazil became regulated in January 2025; Connecticut became Playtech's sixth US iGaming state in March 2026.
Verified
Operator fit
Mid, EnterpriseThe primary segments are tier-1 operators, state lotteries and funded challenger brands.
Supported
EnterpriseAimed at tier-1 operators. US and Canada customers include DraftKings, FanDuel, and Hard Rock Digital.
Verified
EveryMatrix logoEveryMatrix
versusSOFTSWISSSOFTSWISS logo

Overall score

Overall score

Delivery routes
Standalone, TurnkeyIndividual modules can be bought standalone or assembled into the full turnkey stack. EveryMatrix does not offer a provider-licensed white label.
Verified
Turnkey, StandaloneSOFTSWISS does not currently sell a genuine white label or bundle a provider sublicense. Turnkey products run under the operator's license; incorporation and banking remain operator responsibilities.
Verified
PAM
YesGamMatrix is now EveryMatrix Platform.
Verified
Yes
Verified
Sportsbook
Yes
Verified
Yes
Verified
Game aggregation
Yes
Verified
Yes
Verified
Managed services
YesMarketing, affiliate, CRM, VIP, product, payments/fraud, UX, safer gambling, and 24/7 customer support are available modularly.
Verified
YesOptional add-on covering first-line support, anti-fraud, VIP, retention, reactivation and content management.
Verified
Regulated-market readiness
Unresolved50+ country and state market footprint; 15+ regulated jurisdictions with live clients. The current 50+ market footprint is broader than the set of licences directly held by the group and does not mean 50 live full-stack deployments.
Brazil, Peru, South Africa, Estonia, Greece, Romania, Nigeria, Ghana, Latvia, Spain, Serbia, Bulgaria, Ireland, Mexico, Portugal, Denmark, Netherlands, Belgium, GermanyPlus six international frameworks. The footprint contains 19 national and 6 international frameworks. Product scope differs by market, and readiness or certification is not an operator licence.
Verified
Operator fit
Mid, EnterpriseThe primary segments are tier-1 operators, state lotteries and funded challenger brands.
Supported
Mid, Enterprise
Inferred
Red flag
One 2020 agreement created an effective 48-month minimum and remaining-term fee exposure
Red flag
standard current pricing, SLA credits and exit schedules remain unresolved
Red flag
MoneyMatrix's MFSA financial-institution license ended in 2022
Red flag
full FY2025 numerical results remain unavailable
Red flag
2019 B2C suspension history
Red flag
an acquired FSB entity carries a pre-acquisition 2024 UKGC penalty
Red flag
93% of group revenue comes from revenue share.

Team & public presence

Founders

EGSH
2 key people
Ebbe GroesCo-founder and Group Co-CEO2008
Stian HornslettenCo-founder, board member, and advisor2008

Leadership

EGJGGDABKFPJAAMDMISDNT
11 key people
Ebbe GroesGroup Co-CEO and co-founder2026
Jonas GroesGroup Co-CEO2026
Gonzalo De Osma BuceroGroup CFO and board observer2023
Arthur BarkerGroup Chief Commercial Officer2026
Kevin FurlongGroup Chief Product Officer
Pablo JensenGroup Chief Technology Officer
Alina AlexandruGroup Chief Delivery Officer
Mihnea DobreGroup Chief Information Officer
Marius IancuGroup Head of Human Resources
Samoil DolejanHead of Platform
Norbert TeufelbergerChairman of the board2017

Footprint & contact

Websiteeverymatrix.comLegacy product domains redirect into the EveryMatrix site.Primary domainseverymatrix.compartnermatrix.comHQ full addressPiazzetta Business Plaza, Office 12, Level 10, Ghar il-Lembi, Sliema SLM 1605, MaltaThe current footprint is 17 locations.Offices count17LinkedIn URLlinkedin.com/company/everymatrixLinkedIn snapshot from July 2026.LinkedIn followers~33,200Social channelsLinkedInYouTubeInstagramFacebookNewsroom, webinars, Teachstream, and Academy for Heroes are active.Blog or academyYesConferences attendedICESiGMASBC SummitG2EiGB LiveEvent presence scaleLargeThe newsroom releases multiple product, market and client updates per month.Press release cadenceVery frequentSales contact publicFormDemo request methodWebsite form or sales contactRelationship scope differs. Szerencsejáték, bet-at-home and BetTOM are full-stack launches. FortuneJack and the separate bet-at-home affiliate migration use PartnerMatrix; ATG uses EngageSuite Jackpots and content. These are not additional full PAM deployments. Other names span content, feeds, modules, signed projects and live integrations.Named clients publicNorsk TippingOPAPSzerencsejatekVeikkausDanske SpilMerkurBet365BetssonTipicoPinnacleKindredATG CasinoFortuneJackBet-at-homeBetTOMBetGoodwinBetWarriorSzerencsejáték, bet-at-home and BetTOM are full-stack launches; Betsson Africa and FitzBet went live in 2026. ATG Casino is a jackpot/content relationship and FortuneJack a PartnerMatrix client. The remaining names mix content, feeds, modules, live integrations and signed projects rather than full PAM deployments.Notable clientsSzerencsejatekBet-at-homeBetTOMNorsk TippingBetsson AfricaFitzBetOPAPVeikkausATG CasinoFortuneJackBetGoodwinBetWarriorDanske SpilMerkur/Cashpoint/BetcenterBet365TipicoPinnacleKindredBetMGMRush Street InteractiveThe 12 cases include FortuneJack's long-running PartnerMatrix relationship, bet-at-home's affiliate migration, Betsson Cameroon's turnkey launch and ATG Casino's jackpot deployment. Product scope and current relationship status differ by client; quantified outcomes are not portfolio-wide measures.Public case studies12 named English cases: FortuneJackbet-at-home affiliate migrationBetsson CameroonBetGoodwinVeikkausBetTOMNorsk TippingKindredBetWarriorATG Casinobet-at-home full-stack migrationSzerencsejáték

Product portfolio

Core product surfaces appear first. The remaining named products stay in the complete inventory below.

14

Product families

End-to-end platform and operations · 1PAM, wallet, compliance and data · 1Casino management platform · 1Casino content aggregation · 1Sportsbook, retail and data feeds · 1Retail, online and mobile betting · 1Owned live dealer · 1Loyalty and cross-vertical gamification · 1AI bonus-abuse prevention · 1Payment gateway and orchestration · 1Affiliate, intelligence and agent management · 1Owned studios and RGS partners · 1Digital lottery transformation · 1Operations and growth services · 1

Core product surfaces

Full Turnkey Delivery vendor screenshoteverymatrix.com
End-to-end platform and operations

Full Turnkey Delivery

A coordinated full-stack delivery spanning PAM, wallet, payments, casino, sportsbook, content, front end, infrastructure, compliance, engagement, affiliate tooling and optional managed operations.

EveryMatrix owns coordinated delivery and post-launch continuity through dedicated teams, monitoring and contract SLAs; standard pricing, availability credits and response times remain contract-specific.

Turnkey offeredYesPackage includesPAM, Wallet, Payments gateway, Casino, Sportsbook, Aggregation, Engagement, Affiliates, Front end, Reporting, Compliance, Managed servicesCustomization levelConfigurableManaged servicesYesRealistic launch time6–9 months for complex regulated full stack; days to weeks only for bounded existing integrationsTurnkey commercial modelHybrid
EveryMatrix Platform (GamMatrix) vendor screenshoteverymatrix.com
PAM, wallet, compliance and data

EveryMatrix Platform (GamMatrix)

The player, wallet and operational core: onboarding, KYC/AML, responsible gambling, payments, reporting, access control, rules and a real-time Kafka data service. It can anchor the full stack or integrate with selected third-party products.

Operating metrics are 99.98% uptime for peak traffic and major events, 7,500 transactions/sec at 60ms and 14+ local data centers; contractual SLA terms are contract-specific.

PAMYesWallet architectureUnified multi-product walletArchitectureModularThroughput capacity7,500 tx/secHistorical uptime99.98%Realtime data streamingYes
EveryMatrix Casino (CasinoEngine) vendor screenshoteverymatrix.com
Casino management platform

EveryMatrix Casino (CasinoEngine)

The casino operations layer for content integration, lobby and game management, APIs, reporting, game replays, compliance and engagement. It connects to third-party PAMs or the EveryMatrix Platform.

Casino management and SlotMatrix aggregation are related but distinct: the platform operates the casino; the aggregator supplies the content portfolio.

Lobby managementYesGame merchandisingYesGame categorizationYesPer game configYesGame performance analyticsYesHeadless frontendYes
EveryMatrix Aggregation (SlotMatrix) vendor screenshoteverymatrix.com
Casino content aggregation

EveryMatrix Aggregation (SlotMatrix)

A single-integration aggregation offer spanning slots, live casino, crash, table and instant games, with market filtering, jackpot access, promotional tools and owned/exclusive content.

45,000+ games, 182+ direct vendor integrations, 355+ game studios and 380+ local or global jackpots; contracted jurisdiction availability will be lower.

Games count45,000+Game studios355+Game typesSlots, Live casino, Table games, Crash, Scratch and instant win, Arcade, Lottery, Bingo, Poker, Virtual sportsExclusive contentYesJackpot networkNetworkPer jurisdiction game toggleYes
EveryMatrix Sports (OddsMatrix) vendor screenshoteverymatrix.com
Sportsbook, retail and data feeds

EveryMatrix Sports (OddsMatrix)

An owned sportsbook and feed operation available fully managed or operator-controlled, online and retail, with pricing/risk tools, live betting, esports, horse racing, Bet Builder, cash-out, streaming and APIs.

1.5m+ daily bets, 200,000+ live monthly events, 100+ sports/esports and a 10,000+ monthly-race proprietary horse product.

SportsbookYesSports count100+Inplay live bettingYesBet builderYesRetail omnichannelYesTrading risk modelManaged
Omnichannel vendor screenshoteverymatrix.com
Retail, online and mobile betting

Omnichannel

A unified retail and digital stack with shared wallets, cross-channel bonuses, SSBT and OTC workflows, bespoke front ends and one operational back office.

Current scale is 1.5m+ daily bets, 200,000+ monthly live events, 80+ global lottery draws and an 11-sport Bet Builder; Betcenter's future rollout covers more than 900 Belgian SSBT units.

Retail omnichannelYesUnified walletYesBonus engineYesSportsbookYesNative appsiOS, AndroidMulti project backofficeYes
Additional product inventory8 products · expand
PlayMatrix vendor screenshoteverymatrix.com
Owned live dealer

PlayMatrix

EveryMatrix's live-dealer operation, covering physical and chroma-key delivery, dedicated tables, local studios and deeply customized branding, UI, dealers and production.

Current owned games include multiple roulette formats, blackjack and baccarat; game shows and broader live content come through aggregation partners.

Live casino studioBothDedicated branded tablesYesCustom studio environmentYesNative speaking dealersYesLive game typesRoulette, Blackjack, Baccarat, Game showsLive low latencyYes
EngageSuite vendor screenshoteverymatrix.com
Loyalty and cross-vertical gamification

EngageSuite

Six interconnected modules — BonusEngine, LoyaltyEngine, JackpotEngine, PrizeEngine, Tournaments and Challenges — for cross-vertical player journeys, rewards and retention.

All six modules are shipped. Future Anthem content recommendations are available through the integration on 16+ brands, but ROI and NGR uplifts from individual deployments are not universal EveryMatrix benchmarks.

Bonus engineYesLoyalty programYesGamificationYesMission quest systemYesAI dynamic bonusingYesAI ML depthProduction AI in bonus-abuse detection, real-time casino recommendations, tailored bonuses, personalization, and churn prevention
Bonus Guardian vendor screenshoteverymatrix.com
AI bonus-abuse prevention

Bonus Guardian

A behavioral-risk layer that scores bonus activity before payout and lets operators apply restrictions, holds or manual review without treating ordinary bonus configuration as fraud detection.

The fraud stack covers device, IP and velocity signals, linked-account rings, synthetic identities, proxies and bots. The models are adaptive and continuously trained; this is fraud tooling, not responsible-gambling AI.

AI fraud detectionYesBonus abuse detectionYesMulti accounting detectionYesDevice fingerprintingYesFraud case managementYes
Payments (MoneyMatrix) vendor screenshoteverymatrix.com
Payment gateway and orchestration

Payments (MoneyMatrix)

Hosted or non-hosted payment orchestration with PSP integrations, routing, KYC/AML, rules, monitoring, reconciliation, risk tooling and multi-brand/multi-jurisdiction operations.

80+ payment providers, 300+ payment options, 100+ countries and 150+ currencies. MoneyMatrix's MFSA FI license ended in 2022, so this is a gateway — not a bank, acquirer or universal merchant of record.

Payment orchestrationYesPayment providers count80+Payment methods count300+Payment routingYesMerchant accountsOperator-bringsChargeback toolsYes
PartnerMatrix vendor screenshoteverymatrix.com
Affiliate, intelligence and agent management

PartnerMatrix

Three standalone products for online affiliate programs, competitive affiliate intelligence and offline/retail agent networks, with real-time reporting and anti-fraud controls.

PartnerMatrix works with 300+ international brands; Q1 2025 affiliate net revenue was EUR 1.3m with negative EUR 0.7m EBITDA, making it strategically useful but financially weaker than the core units.

Affiliate systemYesAffiliate modelsCPA, Revenue share, Hybrid, Sub-affiliateAffiliate trackingYesAgent systemYesReal time reportingYes
Exclusive Games vendor screenshoteverymatrix.com
Owned studios and RGS partners

Exclusive Games

First-party and exclusive RNG content distributed through the aggregation stack, led by owned Spearhead Studios, Armadillo Studios and Fantasma Games alongside selected RGS partners.

EveryMatrix completed its Fantasma acquisition in 2024; partner studios in the exclusive portfolio are not all group-owned.

In house game studioYesIn house gamesYesExclusive contentYesRng certificationYes
Lottery vendor screenshoteverymatrix.com
Digital lottery transformation

Lottery

Turnkey or modular technology for national and state lotteries, covering draws, subscriptions, fast draws, eInstants, scratchcards, PAM, payments, engagement and content.

The current offer includes 250+ eInstants, scratchcards and iLottery titles from 10+ providers. A dedicated Lottery division launched in June 2026; pool sports betting remains a roadmap item.

LotteryYesLottery typesDraw games, Instant win, Subscriptions, Scratch cardsUnified walletYesRetail omnichannelYesResponsible gambling certYesManaged servicesYes
Managed Services vendor screenshoteverymatrix.com
Operations and growth services

Managed Services

Modular operating support across product, payments, compliance, customer operations, CRM, retention and VIP management, available alongside selected products or the full stack.

Product teams and customer support can operate 24/7. Scope, staffing ratios, channel coverage and CRM responsibilities are contract-specific rather than a fixed package.

Managed servicesYesManaged retention serviceYesVIP managementYesPayment consultingYesSupport level24/7Responsible gamblingYes

What you can launch: deployment models

Standalone

Operator-licensed PAM or modules

Turnkey

Your own licence & entity

Platform foundation

8/8
Platform: ProprietaryArch: ModularDeploy: HybridWallet: SeamlessWallet arch: Unified multi-product walletScale: API-first microservices, autoscaling and sharded data across 14+ local data centers; 99.98% uptime for peak traffic and major eventsStack age: Modern

150+

currencies

Strong modular and product expansion record

PAMGamMatrix is now EveryMatrix Platform.Multi currencyThe platform includes a multi-currency wallet with real-time conversion.Multi brandMulti domainSingle sign onUnifiedLogin provides one entry point for EveryMatrix back-office applications.Hosting includedEveryMatrix-hosted deployment is standard. Local infrastructure can be delivered for residency-heavy markets; TippmixPRO runs from a dedicated Hungarian data center with more than 100 servers.Data residency optionsTippmixPRO keeps customer data inside Hungary through a new local data center with more than 100 servers. This establishes named local-residency delivery, not a standard self-service hosting option.Unified wallet

Analyst take · what you can really launch

The platform is truly modular: deploy individual APIs/products, a full turnkey stack, online/retail omnichannel, or local infrastructure for residency-heavy markets. Current operating scale is 99.98% uptime for peak traffic and major events, 7,500 transactions per second at 60ms and 14+ data centers, with component status history. Those are useful operating signals, not a substitute for a contracted SLA. EveryMatrix has migrated millions of player accounts and completed a seven-month state-lottery delivery, but full replatforming is still an enterprise program rather than a quick-start package.

How the two models differ

Dimension
White LabelNot offered

Third-party license wrapper

TurnkeyOffered

Your own licence & entity

Licence held by
Not offered
Operator, its own
Holds player funds
Not offered
Contract-defined
Player ownership
Not offered
Contract-defined
Player data access
Not offered
Contract-defined
Brand migration / exit
Not offered
Contract-defined
Time to launch
Not offered
6–9 months
Commercial model
Not offered
Hybrid
Setup fee
Not offered
Ongoing
Not offered
Customization
Not offered
Configurable
Source-code access
Not offered
No
Operating scope
Not offered
Managed-option

marks the structural delivery boundary: which entity holds the operating licence.

Turnkey includes

Package

PAMWalletPayments gatewayCasinoSportsbookAggregationEngagementAffiliatesFront endReportingComplianceManaged services
License jur.: Malta, Great BritainLicensing help: AdvisoryOperations: Managed-optionMerchant acc.: Operator-brings
Managed servicesMarketing, affiliate, CRM, VIP, product, payments/fraud, UX, safer gambling, and 24/7 customer support are available modularly.Company incorporation helpTurnkey delivery includes licensing and compliance setup support; entity incorporation is not a standard in-house service, so local legal and corporate advisers remain necessary.Payment consultingMulti project backofficeOnboarding training

Managed-services responsibility comparison

Launch & onboarding reality

4/4
Realistic launch6–9 months for complex regulated full stack; days to weeks only for bounded existing integrations
Team: DedicatedMigration: About 6–9 months for full replatforming; staged programs can run longerDocs: Good but partner-gatedOnboarding: 97% customer satisfaction
Competitor migration supportTraining providedGo live supportPost launch optimization

Runtime & integration contract

Contractual availability, measured uptime, recovery objectives, failover and incident visibility are separate conclusions. A status page does not establish an SLA, and a security-incident record does not establish service availability.

API contract

Protocol surface

Mixed

The suite uses REST and Web APIs. OddsMatrix feeds support HTTP PULL, TCP PUSH, XML and optional JSON; WebSocket is used in module-specific integration surfaces.

Supported conclusion

Rate-limit boundary

OddsMatrix PULL: configurable 30-second minimum; PUSH: event-driven

The available limit applies to the OddsMatrix feed only. Platform-wide request quota, burst allowance and throttling policy remain unresolved.

Supported conclusion

Public API documentation

Partial

OddsMatrix guidance covers protocol, format, updates, translation, settlement and connectors. Full endpoint references and credentials require a trial or commercial account.

Verified conclusion

Sandbox environment

Yes

OddsMatrix includes a one-month free trial with a test account and feed documentation. This is a sportsbook-data test environment, not a universal self-service sandbox across every EveryMatrix product.

Supported conclusion

Service level

Contractual uptime guarantee

Unresolved

Guaranteed uptime threshold and standard service-credit trigger remain contract-specific.

SLA service credits

Yes

One 2025 Norsk Tipping procurement included a service-level schedule with standardized compensation. Triggers and rates remain unavailable, and the schedule is not a universal EveryMatrix SLA.

Verified conclusion

Measured uptime

99.98%

The 99.98% figure covers operating availability rather than a contractual SLA or a platform-wide service level.

Supported conclusion

Operating uptime record

99.98% uptime for peak traffic and major events

Peak-traffic and major-event availability is 99.98%. This is an operating figure rather than a group-wide contractual SLA.

Supported conclusion

Recovery and failover

Backup frequency

Unresolved

Backup interval, retention schedule and customer restoration entitlement remain unresolved.

RPO / RTO

Unresolved

Recovery-point and recovery-time objectives are contract-specific.

Redundancy topology

Unresolved

High availability is supported; active-active versus active-passive production topology remains unresolved.

Multi-region failover

Unresolved

Standard multi-region failover entitlement, region pair and failover objective remain unresolved.

Maintenance and incident visibility

Scheduled maintenance

Unresolved

Maintenance window, notice period and SLA exclusion policy are contract-specific.

Public status page

Yes

status.everymatrix.com provides component status, uptime history, incidents and RSS/Atom feeds.

Verified conclusion

Security incident record

None

No material platform security incident is established as of 9 August 2026. Incident coverage remains incomplete.

Editorial inference

Disaster recovery capability

Yes

The platform includes redundancy, auto-recovery, fault isolation and fast backup restoration, with maintained and tested business-continuity plans. RPO, RTO and backup frequency remain unavailable.

Supported conclusion

Product governance

Roadmap access, shipment cadence and formal customer input are shown as separate operating practices, not as a feature score.

Roadmap visibility

Selective

Game-release roadmaps include items such as lottery pool betting, but a comprehensive dated roadmap for the PAM, payments, sportsbook and casino stack remains unavailable.

Verified conclusion

Release cadence

Frequent

Independently deployable services are designed for low-risk upgrades.

Supported conclusion

Customer advisory board

No

No current formal customer advisory board is established; product councils and direct enterprise feedback are not a substitute.

Editorial inference

Casino games, content & player experience

45,000+

games

355+

studios aggregated

Content mix

SlotsLive casinoTable gamesCrashScratch and instant winArcadeLotteryBingoPokerVirtual sports
New games: ContinuousAPI: EveryMatrix Aggregation / SlotMatrix

Analyst take · content depth

SlotMatrix includes 45,000+ games through 182+ direct integrations, spanning 355+ studios and 380+ local or global jackpots. CasinoEngine adds lobby, game, reporting, replay and compliance tooling, while owned Spearhead, Armadillo and Fantasma studios plus PlayMatrix live dealer create first-party differentiation. The counts describe different layers — integrations are not the same thing as studios — and contracted jurisdiction availability will be narrower. On sports, OddsMatrix covers 100+ sports and esports, 200,000+ monthly live events, an 11-sport Bet Builder, retail and proprietary horse racing.

Content & aggregation

7/10
Studio: Both
Game aggregatorIn house gamesOwned studios: Spearhead, Armadillo, and Fantasma Games.Exclusive contentIncludes owned games and selected exclusive RGS partner content.Rng certificationRNG content is certified per target jurisdiction; the platform itself holds GLI-19 certification.Provably fairProvably-fair mechanics are available only through selected integrated third-party games; they are not a platform-wide standard.Tournaments toolEngageSuite tournaments work across casino games and sports events.JackpotsEngageSuite Jackpots can place up to four configurable jackpots on eligible games across providers. ATG Casino launched a locally scoped Swedish implementation in December 2024 and paid approximately SEK 65–70m in jackpot winnings during the first year.Jackpot networkSupports configurable local/global jackpot structures across eligible content rather than one fixed network jackpot.Game recommendation AINative recommendation tooling is supplemented by Future Anthem Content Recommendations for real-time personalized lobbies.Demo modePlay-for-fun demos are available for eligible SlotMatrix and RGS games; availability varies by studio and jurisdiction.

Live casino

5/6
Model: BothRoulette, Blackjack, Baccarat, Game shows

Studio partners

PlayMatrixEvolutionPragmatic PlayEzugi
Dedicated branded tablesPlayMatrix offers dedicated tables and local studio delivery.Native speaking dealersPlayMatrix provides native dealers, local accents and culturally localized presentation.Game showsGame shows are available through aggregated live-dealer partners; owned PlayMatrix focuses on roulette, blackjack and baccarat.Custom studio environmentStudio layout, uniforms, scripts, dealer presentation, production logistics, UI, and chroma-key scenes can be tailored.Live side betsSpecific side bets vary by aggregated studio and game.Live low latencyPlayMatrix supports multi-angle 4K streaming with sub-second video latency.

Game management & merchandising

9/10
Lobby managementGame merchandisingOperators can order games by market or segment and create multiple web/mobile lobby instances.Game categorizationFeatured recommended engineGame Recommendation Engine and API-driven personalized carousels are available.Per game configAssets, settings, labels, bonuses, limits, tags, categories, and jurisdictional launch types are managed centrally.RTP variant controlRTP variants remain studio- and jurisdiction-controlled; the operator can only use variants supplied and certified by each provider.Per jurisdiction game toggleLicense Types enforce correct game launches by jurisdiction.Game performance analyticsCustomizable dashboards and analytics cover rounds, turnover, GGR, retention and game-level operations.Free rounds bonus buy controlCasinoEngine exposes a unified Free Spins API and EveryMatrix engagement tooling supports free-round campaigns. Bonus-buy availability remains game-, supplier-, and jurisdiction-specific.Demo mode per marketDemo access can be constrained with jurisdiction-specific game controls; actual availability still depends on studio rules and local regulation.New game schedulingThe SlotMatrix game-release roadmap runs through October 2026. It provides release-planning visibility, but not a universal operator-controlled publishing scheduler for third-party content.Lobby ab testingNative lobby A/B-testing entitlement and experiment-governance workflow remain unresolved.

Frontend & player experience

4/7
Native apps:iOSAndroid
Frontend builderFront ends are delivered through APIs, responsive web apps, templates or bespoke EveryMatrix/Goma builds; no drag-and-drop self-serve builder is included.Template libraryThe sportsbook offer includes off-the-shelf templates alongside bespoke front ends.Custom designBespoke front-end capacity was expanded with the 2025 Goma Gaming acquisition.Responsive designPWAEveryMatrix supports a responsive mobile-first web app, bespoke Web API front ends and native apps; a standard PWA package, installability scope and service-worker commitment remain unresolved.Headless frontendCasino, wallet, lobby, game, live-table, sports, and data APIs support operator-built experiences.Social loginGamMatrix has no standard social identity-service inventory or universal social-login module; bespoke operator identity integration is not a native entitlement.SEO friendlyFrontend products are configurable; SEO feature specifications and technical commitments remain unresolved.Ab testingA general native frontend experimentation module is not established.Accessibility wcagPortfolio-wide WCAG target, audit and conformance status remain unresolved.

Analyst take · player experience

This is no longer only an API back end. Operators can use responsive/native-mobile options, sportsbook templates, bespoke Goma/EveryMatrix front ends, headless APIs and market-specific lobbies. EngageSuite connects loyalty, bonuses, challenges, tournaments, jackpots and mini-games, while Future Anthem adds real-time recommendations and bonus experiences. There is still no drag-and-drop self-serve builder, so differentiation is delivered through product/design teams and implementation work rather than a theme marketplace.

Beyond casino — verticals offered

SportsbookYes
EsportsYes
Virtual sportsYes
PokerOptional
LotteryYes
Bingo offeringYes
Telegram casinoNo
Retail omnichannelYes

Sportsbook depth

7/7

100+

sports

Model: In-houseFeed: OwnRisk: ManagedSettlement: Real-time automated; 99.99% automationOrigin: In-housePoker net: NoneLottery: Draw games, Instant win, Subscriptions, Scratch cards
Inplay live bettingBet builderPre-live and live Bet Builder covers 11 sports, with an AI-powered pre-packed same-game-multi tool.Cash outMulti-layered cash-out is available.Live streamingEsports bettingCurrent esports scope is 110,000+ live events per month.Virtual sports bettingVirtual content is integrated rather than presented as wholly in-house.Margin overround control

Crypto & web3

2/6
Crypto-native: NoVolatility: PSP-dependent
Provably fair gamesSelected SlotMatrix providers supply provably-fair titles; this does not apply to the full portfolio.On chain settlementFiat onramp offrampAvailable through integrated crypto payment providers, not through a native EveryMatrix exchange or wallet.Crypto KYC optionalKYC/AML remains part of the regulated operator flow.Crypto AML toolsEveryMatrix provides platform KYC/AML, but blockchain transaction screening and asset-specific controls depend on the connected crypto payment provider.Web3 features

Running the business: operations, payments & growth

Payments & cashier

Cashier: Both

300+

payment methods

80+

PSPs integrated

PSP- and market-dependent

payout speed

Rails

CardsE-walletsVouchersBank transferOpen bankingMobileCashLocal methodsCrypto

PSP partners

PayPalTrustlySkrillNetellerKlarnaBriteInteracPaysafecardCryptoPayCoinCorner

Crypto on-ramp

CryptoPayCoinCornerDAOWallet
Payment orchestrationMoneyMatrix is now part of EveryMatrix Platform as a payment-processing gateway and orchestrator.Payment routingModular routing, 3DS/AVS/CV2 routing, rules, monitoring and reporting are supported; a universal smart-cascade guarantee is not included.Payout automationRules, transaction management, reconciliation, and managed payment operations support automated processing; exact approval logic is operator-specific.Instant payoutsDepends on the selected instant-payment/open-banking provider and market.Pay n playTrustly Pay N Play is supported; availability is market-dependent.Open bankingTrustly and other bank-transfer/open-banking integrations are available.Multi currency settlementWallet conversion is supported; settlement currencies and FX terms depend on the connected PSP/acquirer.FX handlingThe platform supports real-time wallet conversion.Chargeback toolsRisk monitoring, disputes, fraud alerts, reconciliation, and managed fraud/chargeback services are available.Crypto supportPSP-mediated only, not native crypto settlement.PCI compliant cashier

Payments and cashier comparison

Analyst take · running & growing on it

The operating stack is unusually complete: PAM, payments orchestration, real-time Kafka data, no-code rules, BI, KYC/AML, responsible gambling, affiliate and agent tooling, Bonus Guardian and modular managed services. MoneyMatrix covers 80+ payment providers, 300+ payment options, 100+ countries and 150+ currencies, but its MFSA financial-institution license ended in 2022; it is a gateway, not a bank, acquirer or universal merchant of record. PCI DSS certificate XM4iOBPG9K81QRa expired on August 17, 2026. A current replacement and the detailed assessed cashier scope are not established, so buyers must resolve current coverage for the contracting entity and selected implementation.

The run-the-business toolkit

Backoffice & controls

11/11
RBAC: Role-based per-application accessBack-office: Strong but enterprise-complex

KYC, AML and fraud controls

Multi user teamsAdmin audit trailSystem and user actions on player records are tracked.Bulk operationsPAM supports player tagging, batch processing, segmented campaigns, and bulk operational actions.Manual player adjustmentsWallet adjustments are available for reconciliation and established abuse.Withdrawal approval workflowPayment/risk tooling supports transaction review, holds, KYC/AML checks, and operator workflows.KYC case managementFraud case managementRules, alerts, role-based actions, manual review, and Bonus Guardian restrictions are supported.Realtime player viewSupport agent toolsSupport teams get player profiles, transaction monitoring, game replays, limits, account history, and managed-service workflows.Approval workflowsOperator alertingPayments and risk modules provide real-time monitoring and rule-based fraud alerts.

Back-office comparison

CRM, bonusing & comms

6/8
Segmentation: Real-time

Bonus types

Deposit bonusFree spinsFree betsCashbackRisk-free betOdds boost
Bonus engineEngageSuite Bonuses is cross-vertical across casino and sports.CRMNative segmentation, triggers, rules, bonuses, and engagement are strong; broad outbound CRM journeys integrate third-party systems such as Fast Track and Optimove.Marketing automationNo-code rules, triggers, personalized rewards, and CRM integrations support automated journeys.GamificationEngageSuite combines bonuses, loyalty, jackpots, tournaments, challenges, and mini-games.Loyalty programCross-vertical levels, XP, coins, shop rewards, rakeback, and VIP benefits are supported.Free to play mini gamesPrizeEngine/EngageSuite includes Lucky Wheel, Mystery Chest, dice, coin flips, and other configurable reward games.AI retention toolsAI personalization, real-time churn prevention, recommendations, and tailored bonus experiences are available.Player message inboxTargeted messages and offers can be delivered through rules and integrated CRM channels; a native persistent player inbox is not established.Comms emailComms smsComms push

CRM and retention comparison

Retention & VIP

8/9
Segmentation depth: Advanced
VIP managementAvailable through LoyaltyEngine and managed services with assigned multilingual VIP managers and agreed budgets.Loyalty tiersChurn predictionEngageSuite includes real-time AI churn prevention; third-party CRM models can also consume the data stream.Reactivation toolsPersonalization engineMission quest systemChallenges support single objectives and multi-level lifetime journeys.Managed retention servicePlayer journey analyticsSocial community featuresThe current product set has no player chat, guilds or community product.

Affiliate & agents

4/4

Affiliate models

CPARevenue shareHybridSub-affiliate
Affiliate systemPartnerMatrix has Affiliate Platform, Intelligence, and Agent System modules.Affiliate trackingIn the bet-at-home PartnerMatrix migration, legacy btags and existing tracking links were preserved with no traffic decline during or after the move.Affiliate payoutsAgent systemSupports offline acquisition and agent networks as a standalone product.

Affiliate software comparison

AI toolkit

5/9
AI personalizationFuture Anthem Real-Time Experiences and Content Recommendations are integrated across EveryMatrix brands.AI recommendation engineNative game recommendations plus Future Anthem real-time content recommendations.AI churn LTV predictionReal-time churn prevention is available; a standalone native LTV model specification remains unresolved.AI fraud detectionBonus Guardian uses adaptive behavioral ML against bonus abuse, multi-account rings, proxies, synthetic identities, and bots.AI responsible gamblingCurrent AI products cover fraud, personalization, recommendations and churn; responsible-gambling controls exist, but no validated AI harm-detection product is established.AI chatbotEveryMatrix has no operator- or player-facing AI chatbot product.AI content generationEveryMatrix has no productized AI content-generation entitlement; generic AI terms do not establish a shipped product.AI dynamic bonusingFuture Anthem's integrated Real-Time Experiences tailors bonus interventions to individual behavior.Dedicated AI leadershipEveryMatrix is recruiting a Chief AI Officer and an AI Lead; no group-level AI executive was appointed as of July 11, 2026.

AI and automation comparison

BI & reporting

7/7

Tracked metrics

GGRNGRTurnoverActive playersRetentionLTVTransactionsRisk
BI reportingReal time reportingCustom dashboardsData exportWarehouse integrationDataHub streams into a dedicated Kafka cluster for client BI/DWH consumption.Cohort funnel analysisRealtime dashboards

Reporting and BI comparison

Markets, licensing & compliance: where you can go live

Licenses & certifications

Licenses

EveryMatrix Software Limited: active MGA/B2B/201/2011 and active UKGC 039383-R-319384-027 (gambling software, casino game host and real-event betting host; pool betting pending)Everymatrix Technology (UK) Limited: UKGC 022201-R-305119-028 surrendered 16 June 2026Everymatrix IOM Limited: Isle of Man Software Supply surrendered 15 May 2026

Certifications

ISO/IEC 27001:2022ISO/IEC 20000-1:2018WLA-SCS:2024 Level 2WLA Responsible Gaming Framework
View exact legal-entity records and unresolved boundariesView product and assurance records
Data std: ISO/IEC 27001Audit: Recurring external certification and internal ISMS auditsRG cert: Yes

Where you can go live

50+

markets covered

From 48 hours for already-integrated casino content; months for full regulated launches

new market

Live regulated markets

Great BritainGermanyDenmarkCroatiaHungaryNorwayFinlandOntario

Key regions

EuropeNorth AmericaLatin AmericaAfrica

Market scope

Great BritainMaltaCuraçaoRomaniaGreeceSwedenDenmarkGibraltarPeruSouth AfricaOntarioConnecticutMichiganNew JerseyPennsylvaniaWest Virginia
US market accessYes
Latam readinessYes
Grey markets support
Geo blockingYes
Multi jurisdiction complianceYes

Regulated markets ready

50+ country and state market footprint; 15+ regulated jurisdictions with live clients.

Exact market implementation record

Analyst take · licensing & compliance

The supplier-license and assurance footprint remains a material strength: current Curaçao B2B registration, ISO 27001 and 20000-1, WLA-SCS:2024 Level 2 through June 2029, WLA responsible-gaming certification through September 2026 and product-level GLI scope. PCI DSS certificate XM4iOBPG9K81QRa expired on August 17, 2026, and a current replacement is not established. Held permissions still need to be separated from jurisdiction readiness, and each current certificate must be matched to the contracting entity and selected modules.

Compliance & risk

10/10

Regulatory platform requirements

KYC AMLRisk managementFraud detection AIBonus Guardian is the clearest shipped AI fraud capability; payment risk also includes rules-based monitoring.Transaction monitoringDevice fingerprintingBonus Guardian cross-references device data and fingerprints, IP patterns, registration velocity, and behavioral signals to detect multi-accounting and coordinated abuse.Age verificationRegulatory reportingThe TippmixPRO data warehouse produces more than 30 daily compliance reports, automatically triggered several times per day for Hungarian regulatory visibility. The report set and cadence are deployment-specific.Audit logsBonus abuse detectionMulti accounting detection

Responsible gambling

2/3

RG tools

Deposit limitsLoss limitsWager limitsSession limitsTime limitsSelf-exclusionReality checksAutomated interventions

Responsible-gambling controls comparison

Responsible gamblingAffordability checksA beBettor API integration operated in 2019; current UK turnkey compliance is supported, but the present partner and workflow remain unresolved.RG messagingSupports player-facing limits, status, interventions, and safer-gambling communications.Self exclusion registriesHarm markersResponsible-gambling controls exist; a fixed count and validated proprietary harm-marker model remain unresolved.

Security posture

4/6
Certs: ISO/IEC 27001, ISO/IEC 20000-1, WLA-SCS
Encryption in transitThe architecture includes encrypted communications and zero-trust network segmentation.MFA operatorsMulti-factor authentication and unified back-office access control are included.MFA playersPAM supports advanced authentication options; activation and user journey depend on the operator and jurisdiction.Bug bounty programEveryMatrix has no established vulnerability-reward programme; private testing arrangements may still exist.Vuln disclosure policyA coordinated vulnerability-disclosure policy and dedicated security-reporting channel are not established.Breach notification processThe ISMS includes incident reporting, investigation and escalation, while GDPR creates a processor-to-controller notification duty. Contractual deadline and severity matrix remain contract-specific.DDoS protectionRegulated hosting implies resilience controls; universal managed DDoS entitlement, provider and capacity commitment remain unresolved.WAFManaged WAF provider, policy and entitlement are contract-specific.Encryption at restPlatform-wide at-rest encryption and key-management specification remain unresolved.Pen testing frequencyThe detailed Attestation of Compliance, scoped systems and penetration-test calendar remain unavailable. EveryMatrix's actual cadence is unresolved.

Localization

9/9
Currency number formattingLocal content curationLocal payment railsLocal support coverageIn country presenceThe group has current offices across Europe, Asia, and Curaçao plus licensed entities/local teams in North America and South Africa.Market specific T&CCompliance checklists, registration flows, and jurisdiction templates are configurable.Local odds formatsRegional game preferencesLobby order, categories, games, and content can be configured by market and segment.Tax reporting per marketPAM supports configurable taxation by product and tier.RTL language supportCurrent RTL language and layout-conformance commitments remain unresolved.Local payment methodsLocal methods cover 100+ countries through market-specific cards, bank transfers, wallets, vouchers, mobile, cash and crypto-PSP rails.Local language packsEnglish plus market-specific local packs; the 40+ figure covers OddsMatrix sports-data translations, not a guaranteed full frontend and back-office language count. The pack-by-market inventory remains unresolved.

The real deal: pricing, contract & lock-in

contract-specific terms

Commercials

Quote only
Model: Hybrid operational costs, compliance costs, product minimums and profit share; bespoke by moduleMonthly: €41,400/monthMin guarantee: €35,000/monthNegotiability: HighHidden fees: Operational costs, Compliance operational costs, Product minimum fees, Profit sharing, Upfront deposit, Remaining-term exit liabilityTCO: Enterprise and scope-sensitive
Min term: 48 months to earliest ordinary termination in one 2020 agreementAuto-renewal: YesTermination: 12 months in one 2020 agreementExit penalty: YesExclusivity: NoGoverning law: Malta in identified operator disputes
Commercial & contract terms disclosed17/27

Most terms here are negotiated privately and quoted on request, which is normal for the industry and exactly what an operator should pin down in writing before signing.

Analyst take · the real cost & the catch

Expect a negotiated, predominantly revenue-share model plus module-specific minimums and operating fees. One litigated 2020 agreement set EUR 6,400 monthly operations and, from month 19, EUR 17,500 minimums for CasinoEngine and Sportsbook — EUR 41,400 per month before compliance costs and revenue share — but that is a historical contract benchmark, not a current universal rate card. The group's 93% revenue-share mix is also not an operator's quoted percentage. Model every module, threshold and growth scenario from the actual commercial schedule.

Lock-in & exit — can you leave?

Data owner: OperatorExit notice: 12 months in one 2020 agreementExport: CSV, API, Streaming
Player db portableDataHub can continuously replicate player, wallet, sports, casino, engagement and payment data into an operator-controlled environment; bet-at-home maintains its own data platform. A complete exit package covering credentials, KYC files, AML notes, bonus state, unsettled transactions and transition support is not established.Transaction history exportTransaction-level drill-downs, financial reporting, batch delivery and historical data replay are supported.Realtime data streamingEvents are delivered to a dedicated Kafka cluster within five seconds.Migration out supportSource code escrowVendor continuity clauseSchema stability policy

Support & account management

3/3
Support: 24/7Channels: Ticket portal, Email, Phone, Incident escalationLanguages: English
Dedicated account managerTechnical account mgrTier-1 delivery uses dedicated implementation, account, and technical teams; confirm named-role entitlement in the contract.B2B support

Editorial & analyst notes

EveryMatrix is one of the strongest genuinely full-stack B2B platforms in the market. The breadth is real: scalable PAM and wallet infrastructure, an owned sportsbook and live dealer, 45,000+ games through 182+ direct vendor integrations spanning 355+ studios, payment orchestration, engagement, affiliate, retail, lottery and managed operations. Tier-1 references, current ISO and WLA credentials, a current Curaçao B2B license and strong profitability reduce execution risk. The commercial constraint is equally real: one 2020 operator agreement created an effective 48-month minimum, layered monthly minimums and remaining-term liability for operator breach, while standard pricing, SLAs, current PCI coverage and exit schedules remain unresolved or contract-specific. We rate the whole proposition 8.8/10: still the strongest overall shortlist candidate in this dataset, but procurement must resolve entity scope, total cost, service credits, data transition and exit exposure before signature.

Strengths

  • Deep modular stack. Owned sportsbook, studios and live dealer. 45,000+ games. Tier-1 and lottery references. Current ISO and WLA credentials. Strong profitability. Real omnichannel and streaming-data infrastructure.

Trade-offs

  • Premium, bespoke and revenue-share heavy. Demonstrated long contract lock-in and early-exit exposure. No provider-licensed white label. API access, standard SLA and exit detail remain incomplete. PartnerMatrix economics lagged the core divisions in the latest quantified period.

Standout feature

The breadth of one modular stack without surrendering the option to buy only PAM, casino, sportsbook, aggregation, payments, engagement, affiliate, data, or managed services.

Biggest weakness

Commercial and contractual transparency. Rate card, standard SLA and exit schedule remain unresolved, and one 2020 agreement combined a long effective minimum with layered fees and remaining-term liability.

Best use case

A multi-jurisdiction operator or lottery replacing legacy technology with a regulated, omnichannel, API-first stack while retaining modular product choice and full data access.

Ideal operator

A funded regulated operator or lottery with product, compliance and integration teams that values long-term scale more than a cheap launch shortcut.

Crypto

Crypto is an integrated payment-method option, not the platform thesis. PSPs handle assets/chains; EveryMatrix supplies the regulated PAM, KYC/AML and orchestration layer.

Support

The operational coverage is unusually broad and includes dedicated teams plus 24/7 product and player-support options. Contract the exact response, restoration, escalation and service-credit terms.

Migration

The platform has completed large migrations and provides a live Kafka data stream, supporting practical data access. Complete outbound portability remains unresolved: require field-level export schemas, history and file coverage, extraction windows, transition services, fees, deletion confirmation and post-termination access in the contract.

Dealbreakers

Provider-held B2C license required; fixed upfront pricing or short standardized terms required; native crypto custody or on-chain settlement required; unwillingness to negotiate minimums, liability, service credits, data transition and exit assistance line by line.

EveryMatrix FAQ

White label?

No — turnkey customers use their own operating license.

Is MoneyMatrix still a licensed financial institution?

No — its MFSA license ended in 2022; the current offer is payment gateway and orchestration.

Own sportsbook and content?

Yes — EveryMatrix Sports/OddsMatrix, three RNG studios and PlayMatrix live dealer.

Current casino scale?

45,000+ games through 182+ direct integrations spanning 355+ studios.

Short standard contract?

The standard term remains unresolved; one 2020 agreement had a 36-month start period, 12-month notice and earliest ordinary exit at month 48.

Facts checked August 2, 2026 · independent review, no pay-to-rank · hover ⓘ for value notes.