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Altenar Review: Sportsbook, Trading & Market Access

A leading independent sportsbook specialist with four current delivery products: the modular Sportsbook, Turnkey Sportsbook, Retail Solution and White Label. Altenar's proprietary betting engine, 24/7 trading and regulated-market execution are the core strengths; PAM, casino, payments, KYC and CRM broaden the package but introduce partner dependencies. Pricing is quote-only, while contractual SLA, data rights and outbound exit terms remain deal-specific.

StandaloneTurnkeyWhite-label

8/10

Research and review by Alec SablePage updated September 6, 2026Facts checked August 2, 2026Editorial recordConfidence Medium · 44% marked verifiedConfidence is our editorial assessment of the published conclusions. The percentage is the share of 299 populated data points we currently consider verified (132 of 299); it is not based on citation count or profile completeness.

Operator decision

Fit and verdict

Keep Altenar at 8/10: proprietary sportsbook quality, regulated-market delivery and current operator relationships remain strong. The Sportradar dispute does not justify a mechanical downgrade, but it makes official-data continuity, total contract cost, SLA remedies, data portability and exit assistance mandatory diligence items.

Main risk: Dependency on official sports data and a multi-party surrounding stack. Altenar's active competition claims against Sportradar make official live-data access a material commercial and market-entry risk, while customer SLA, pricing and exit protections remain contract-specific and unresolved.

Who it's for

  • Sports-led operators in regulated European, Latin American, Canadian and selected African or Asian markets that want a mature proprietary sportsbook with optional managed trading, PAM, casino, mobile and retail components.

Who should skip

  • Casino-first groups demanding owned content, native-crypto operators, U.S. state launches requiring an approved supplier today, and buyers that require self-serve list pricing or standard contractual SLA and exit rights.

Capability coverage

Company 50%Launch 81%Casino 70%Tech 67%Ops 83%Markets 88%Pricing 75%

Share of yes/no capabilities marked Yes per category. Breadth, not quality.

Why this score

Holistic editorial score: mature proprietary sportsbook, delivery flexibility, current references and regulated-market execution outweigh commercial opacity and data-supplier dependency. The score is not calculated from field coverage.

Decision gates

Delivery route
Standalone, Turnkey, White-labelThese are Altenar's delivery classes. Retail is a channel; managed trading is a service layer; APIs and widgets are integration modes.
Market route
Europe, Latin America, Canada, Africa, Asia50+ regulated jurisdictions group-wide. The 50+ figure is group-wide market readiness, not 50 Altenar-held supplier licences. Alberta is an active registration rather than a conditional approval.
Launch timing
The best-case white-label target is 30 days for supported configurations; one complete online-and-retail JustBet deployment launched in three months. Actual scope remains market-, licence- and integration-dependent.
Commercial visibility
No
Exit support
The Palms Bet migration was inbound to Altenar; contractual migration-away support remains unresolved.The Palms Bet migration was inbound to Altenar; contractual migration-away support remains unresolved.

Decision record

Delivery evidence, contract boundaries and provider-specific legal, technical and market records. Ledger rows retain their entity, product, market, status and date boundaries; unresolved terms remain unresolved.

Delivery record

Recent delivery and product events

DAZN Bet sportsbook live in Ontario and Alberta; World Cup Lobby, Super Early Payout, Player Tags, automated Bet Cards and Boost campaigns, Bet Builder Bundles, social betting and Bet Suggestions

DAZN Bet was live by 6 August 2026; the remaining items are product releases. Separate provincial go-live dates remain unresolved.

Verified conclusion

Setup-timing evidence

One complete online-and-retail launch, JustBet, reached go-live three months after signing; a multi-client delivery benchmark is unresolved.

Supported conclusion

Delivery-time conclusion

The best-case white-label target is 30 days for supported configurations; one complete online-and-retail JustBet deployment launched in three months. Actual scope remains market-, licence- and integration-dependent.

Editorial inference

Implementation ownership

Dedicated

Dedicated account and integration managers are assigned from the start of a partnership.

Supported conclusion

Deal, resilience and exit boundaries

A provider-level conclusion can still be product-, customer- or contract-specific. The boundary under each value controls how far the value can be applied.

Setup fee

Unresolved

A named-contract setup-fee benchmark remains unresolved.

Minimum contract term

Unresolved

The initial and minimum contract term is contract-specific.

Termination notice

Unresolved

The termination-notice period is contract-specific.

Player-data ownership

Unresolved

Legal data ownership is contract-specific across turnkey and white-label models. PAM visibility and behavioural-data storage do not establish ownership.

Outbound migration support

Unresolved

The Palms Bet migration was inbound to Altenar; contractual migration-away support remains unresolved.

SLA service credits

Unresolved

The Altenar SLA and service-credit schedule are contract-specific.

Liability cap

Unresolved

The liability cap, exclusions and multiplier are contract-specific.

Recovery objectives

Unresolved

RPO and RTO remain unresolved.

Launch evidenceContract benchmarksData and exit recordSLA, incident and recovery record

Entity, assurance and market ledger

Legal entities and permissions

8 records · 3 named entities · 0 unconfirmed records · 2 unresolved boundaries

  • Alberta

    Altenar Software Limited · Supplier registration / approval · iGaming — Critical Gaming Systems Provider

    Active

    Registered to supply critical sportsbook and platform systems in Alberta.

    This Alberta registration belongs to the UK-incorporated Altenar Software Limited; no company number is attached to the registration.

    Verified conclusionStatus checked August 9, 2026Valid through July 13, 2027

  • Denmark

    Altenar Software Limited · B2B supplier license · Game Supplier Licence · Case 24-448690 · Licence WAB-80052-7020

    Active

    Supply of gambling software to Danish-licensed operators.

    Danish game-supplier licence for Altenar Software Limited (Malta).

    Supported conclusionStatus checked August 2, 2026Valid from January 1, 2025

  • Greece

    Altenar Software Limited · B2B supplier license · Manufacturer suitability licence · Licence HGC-000128-MN

    Active

    Manufacturer and supplier activity for the Greek regulated market.

    Greek manufacturer suitability licence for Altenar Software Limited (Malta).

    Supported conclusionStatus checked August 2, 2026Valid from February 27, 2024

Unresolved boundaries

  • Ontario AGCO registration GRSM1240869 — Altenar Technologies Limited

    Registration GRSM1240869 is associated with Altenar Technologies Limited. Its class, current status, expiry and exact permitted scope remain unresolved.

    Supported conclusionStatus checked August 9, 2026

  • South Africa National Manufacturer Licence WCGRB 10194515-003

    Licence WCGRB 10194515-003 is established, but its exact holder within the Altenar group remains unresolved.

    Supported conclusionStatus checked August 2, 2026

Open full record (+5)Data through September 6, 2026

Technical and assurance records

4 records · 4 subjects · 3 unconfirmed records · 0 unresolved boundaries

  • Altenar Sportsbook

    Regulatory product approval

    Current record

    Altenar Sportsbook V2.0 across 91 approved live or RNG-based sports and market offerings in the Philippines.

    Altenar Sportsbook version 2.0 is current in the Philippines as of 9 August 2026 across 91 approved offerings. Laboratory, technical standard, report ID and expiry are unresolved.

    Verified conclusionStatus checked August 9, 2026

  • Altenar Technologies Limited

    Certificate · ISO/IEC 27001 · 2022 · Certificate 239970

    Current status / applicability unresolved

    Information-security management scope for Altenar Technologies Limited.

    Certificate 239970 was renewed in 2025 for Altenar Technologies Limited. The exact certified sites and expiry remain unresolved.

    Supported conclusionStatus checked August 9, 2026

  • Altenar technological platform for remote gaming and/or remote sports betting

    Technical homologation · Homologation PT0000008

    Current status / applicability unresolved

    Technological platform for remote gaming and/or remote sports betting in Peru.

    Homologation PT0000008 is held by Altenar Software Limited and dated 4 July 2024. Current regulator status and expiry are unresolved.

    Supported conclusionStatus checked August 9, 2026Issued July 4, 2024

Open full record (+1)Data through August 20, 2026

Market implementation record

3 records · 3 markets · 0 unconfirmed records · 1 unresolved boundary

  • Alberta

    Altenar Sportsbook · Sportsbook · Altenar Software Limited · DAZN Bet Alberta sportsbook / DAZN Bet / DAZN Bet

    Live deployment

    Sportsbook technology live for DAZN Bet.

    The deployment was live by 6 August 2026; the exact provincial go-live day remains unresolved.

    The exact Alberta go-live date remains unresolved.

    Verified conclusionStatus checked August 12, 2026

  • Ontario

    Altenar Sportsbook · Sportsbook · Altenar Software Limited · DAZN Bet Ontario sportsbook / DAZN Bet / DAZN Bet

    Live deployment

    Sportsbook technology live for DAZN Bet.

    The deployment and supplier registration are exact; the separate provincial go-live day remains unresolved.

    The exact Ontario go-live date remains unresolved.

    Verified conclusionStatus checked August 12, 2026

  • Great Britain

    Altenar Sportsbook · Sportsbook · Altenar Technologies Limited

    Registration only

    Real- and virtual-event betting host, gambling software and casino game-host activities.

    The exact current license revision is included in the permission record.

    Verified conclusionStatus checked August 9, 2026

Unresolved boundaries

  • Brazil

    Brazil is a live regulated market for Altenar, while the exact entity, permission, technical record, operator and launch date remain unresolved.

    Supported conclusionStatus checked August 12, 2026

Open full recordData through September 6, 2026

What changed

The latest material updates affecting this review. Minor layout and spelling changes are excluded.

  1. September 6, 2026methodology

    Provider capability lists given canonical vocabularies

    Twenty-six capability lists now use one closed vocabulary across all 18 providers, markets and languages use one canonical name, and the published score is held only as a number. No provider score changed.

    Full record

  2. September 6, 2026methodology

    Provider dataset values typed

    Altenar: 2 conclusions that no longer answered their field are now recorded as unresolved with their explanations kept as scope notes, and 11 scope notes were rewritten. The score is unchanged.

    Affected: Self exclusion registries, Local language packs

    Full record

  3. August 20, 2026update

    Altenar gains a scoped Winpot Mexico case

    Winpot is added as a current Mexico sportsbook relationship and twentieth named case with operator-scoped results; the 8.0 score is unchanged.

    Affected: Named clients public, Recent news signal, Notable clients +3

    Full record

Altenar product surfaceProduct surface ↗

Data by category

Company

50% · 66 facts

Launch

81% · 43 facts

Casino

70% · 59 facts

Tech

67% · 15 facts

Ops

83% · 64 facts

Markets

88% · 39 facts

Pricing

75% · 10 facts

Hide empty fields

Company, track record & vendor viability

At a glance

Founded year
2011
Entered B2B year
2011
Founded country
MaltaAltenar began in Malta in 2011; the exact original BetInAction incorporation details remain unresolved.
Headquarters
Douglas, Isle of ManThe Isle of Man headquarters plus offices in Malta, Greece, Georgia, Brazil and Uruguay make six offices in total.
Legal entity
Altenar Technologies Limited (Isle of Man, 016459V); Altenar Software Limited (Malta); Altenar Software Limited (United Kingdom, 13029860); Altenar Software (Pty) Ltd (South Africa, 2024/259581/07)Altenar Technologies Limited is the principal Isle of Man group entity, UKGC licensee, ISO certificate holder and direct owner of the UK and South African subsidiaries. The Malta software entity holds the current MGA, Romanian, Swedish, Greek and Danish permissions; the UK software entity holds the Peru homologation and current Ontario and Alberta registrations. South African manufacturer number WCGRB 10194515-003 is associated with Altenar, but its exact linkage to Altenar Software (Pty) Ltd remains unresolved. Ontario AGCO registration GRSM1240869 is attributed to Altenar Technologies Limited, but its class, status, expiry, scope and current regulator match remain unresolved. A separate Isle of Man Altenar Software Limited is the legacy Romanian holder.
Ownership type
PrivateThe group is privately controlled by founders Konstantinos (Dinos) Stranomitis, Stanislav Silin and Valeri Sandler.
Company size
800+The workforce moved beyond 800 in 2024 and remains above 800 in 2026; 700+ is not the current group total.
Headcount trend
GrowingHeadcount exceeds 800, and continued recruitment establishes a growing trend.
Track record years
15
Target segment
SMB, Mid, Enterprise
Team tenure
Founder-led since 2014 with a long-tenured trading and product team
In house game studio
No

Analyst take · company & viability

Altenar began as BetInAction Software in 2011 and the Altenar brand was formally created in 2014 by Stanislav Silin, Dinos Stranomitis and Valeri Sandler. The group is privately founder-controlled through Altenar Technologies Limited in the Isle of Man, which is also the UKGC licensee, with additional licensed operating entities in Malta, the UK and South Africa. The current footprint is six offices and more than 800 staff.

Company viability signals

Employee growth signal

GrowingTeam expansion continued through 2025, with 34.5% company growth. The percentage is not an audited headcount or revenue-growth measure.

Client churn signal

LowBetmotion's long tenure, the 2026 Anakatech and Gran Madrid renewals and current multi-brand growth cases support a low churn conclusion. A cohort denominator and renewal rate remain unresolved, so this is not a measured churn metric.

Financial runway signal

No calculable group runway: the active UK subsidiary has 2024 small-company accounts, while the group has 800+ employees and continued 2026 partnerships; consolidated cash, debt, profitability and burn remain unresolved.

Rd investment signal

Strong: rapid headcount expansion, dedicated product teams and a continuous release programme across sportsbook, PAM, mobile and retail

Key person dependency

MediumThe founders remain central to leadership, but the operating team now includes a broad, named C-suite and product leadership structure.

Trust & due diligence

Green flags

  • Proprietary sportsbook and established managed-trading operation
  • current named permissions in Malta, Great Britain, Romania, Sweden, Greece, Denmark, Ontario, Alberta and South Africa
  • ISO/IEC 27001:2022 controls
  • multi-region Kubernetes deployment
  • more than 80 clients by 2023
  • named migration cases and continued 2026 market expansion.

Ownership transparency

ClearKonstantinos (Dinos) Stranomitis, Stanislav Silin and Valeri Sandler are the three indirect owners at 33.3% each and active significant controllers of the UK subsidiary.

Financial stability

StableThe UK subsidiary had EUR 1.29m net assets and EUR 1.48m cash in 2024, with an unqualified audit and going-concern basis. These are subsidiary rather than consolidated group figures; fifteen years of operation, 800+ staff and continued regulated-market expansion support the stable conclusion.

Regulatory actions

NoneUKGC account 53306 has no regulatory actions. No material action is established in the other supplier markets covered by this profile; a universal regulator-by-regulator absence status remains unresolved.

Litigation history

DisputesAltenar Technologies Limited is the plaintiff in active U.S. federal antitrust proceedings against Sportradar, D.N.J. 2:26-cv-03443, filed 31 March 2026, and has also brought a parallel London competition claim. The claims concern access to official live sports data; allegations are disputed and no liability finding has been made.

Company details

Altenar Technologies Limited is the UK subsidiary's parent and the 100% direct owner of the South African entity. Agreegain is a sister business, not the parent-group name.Parent groupAltenar Technologies Limited (Isle of Man)These are industry awards rather than analyst ratings.Notable awardsSportsbook Supplier of the Year, SBC Americas 2026Best Online Sportsbook Provider, SiGMA South America 2026Best Workplace, SiGMA Europe 2026Outstanding Contribution to Sports Betting Integrity, Vixio Global Regulatory Awards 2025Sportsbook Supplier of the Year, SBC Latinoamerica 2024A live product walkthrough can be booked through the sales team.Demo availableYesAltenar runs community sponsorships, apprenticeships and employee programmes; a formal ESG programme and quantified sustainability targets are not established.ESG responsible businessPartialLinkedIn-associated profiles materially undercount the current 800+ workforce.LinkedIn headcount449Crunchbase tracxn listedNoFounder namedStanislav SilinNo current individual ambassador. Altenar instead sponsors community properties including the Isle of Man Marathon, Isle of Man Gran Fondo and Digital Isle of Man eClub.Brand ambassadorsNoneWebsite languagesEnglishSpanishRussianPortugueseItalianFrenchGermanDutchTech stack publicKubernetesReactFlutterAPIsKafkaDebeziumMySQLEvolution, NetEnt, Red Tiger and Pragmatic Play are named casino integrations; Inspired, Kiron, Leap and Sportradar are named virtual-sports suppliers. Agreegain is the aggregator, not a game studio.Named game partnersEvolutionNetEntRed TigerPragmatic PlayInspiredKironLeapSportradarThese relationships cover official data, rights and specialist feeds. Pricing and trading also include Altenar's in-house operation.Sportsbook feed providerSportradar/TDIStats Perform/OptaDATA.BETRacing and SportsSISIMG Arena/BetgeniusSwish AnalyticsSports IQnVenueG2 capterra listedNoThe figures are scoped to Winpot's Mexican sportsbook after its 2023 Altenar deployment and are not a universal Altenar growth, margin or retention baseline. Winpot had more than 4.5 million registered users, while the 50% Bet Builder comparison covers the first half of 2026 against the first half of 2025.Recent news signalWinpot's Mexico sportsbook grew turnover 672% and GGR 818% in the 2025-versus-2023 comparison; the 2026-versus-2025 comparison shows turnover up 186% and bet count up 206%, with Bet Builder use up 50% and unique sportsbook users up 251%.Notable milestoneExpanded from a 2011 sportsbook engine into a full-stack, multi-channel supplier operating across 50+ regulated jurisdictionsTwenty named operator cases span different dates and scopes; current-live status is relationship-specific.Reference clients verifiableYesNo Altenar data breach is established as of 14 July 2026; a universal historical absence status remains unresolved.Data breach historyNoneKey people publicYesEmployee reviews are not operator-service reviews and are not used as proof of platform-delivery quality.Complaints patternNo recurring operator or B2B complaint pattern established; the small employee-review sample contains isolated complaints about communication, pay and contract conditions.AI ML depthModerate: production recommendations, player segmentation and automated promotional selection, supplemented by Fast Track's AI CRM
Logo asset—No Altenar logo is mapped because use of its logos and brand elements requires prior written consent; this profile uses editorial screenshots without extracting a standalone logo asset.
Annual revenue est—Consolidated group revenue remains unresolved. Altenar Software Limited's UK small-company accounts are not group revenue.
Operator reviews score—A representative B2B operator-review score remains unresolved; employee reviews and testimonials do not measure operator satisfaction.
Operator reviews count—A representative B2B operator-review count remains unresolved; named client references are not reviews.
Exit experience—Exit quality remains unresolved, including migration smoothness, assistance and lock-in risk.

Verticals

SportsbookCasinoLive casinoEsportsVirtual sportsLottery
25,000+
games
Games count
120+
studios
Game studios
200+
brands
Live brands count
15
years
Track record years
800+
staff
Company size
220+
methods
Payment methods count

How Altenar compares

Sportsbook product and trading fit

Against Kambi, Altenar offers a broader launch ladder: white label, turnkey PAM, native apps and retail sit beside the managed sportsbook, while Kambi is more concentrated on premium sportsbook infrastructure and network scale. Altenar gives operators more packaging flexibility; listed-company Kambi has greater financial transparency and a longer tier-one track record.

The rows separate the betting product, feed and trading model from adjacent casino or platform scope. They do not calculate the overall editorial score.

ALAltenar
versusKambiKambi logo

Overall score

Overall score

Sportsbook origin
In-house
Verified
In-house
Verified
Trading and risk model
ManagedAltenar provides 24/7 managed trading and risk, while operators can retain extensive control of margins, limits, pricing and market configuration.
Verified
ManagedIn-house trading and risk, offered as full Managed Trading (liability management, stake acceptance, player profiling) and increasingly automated by Tzeract AI.
Verified
Odds-feed model
DATA.BET, Racing and Sports, Sportradar/TDI, Stats Perform/Opta, Swish Analytics, Sports IQ, IMG Arena/Betgenius, SIS, nVenue, Altenar in-house tradingThe external relationships cover official data, pricing inputs, content or rights packages in different sports; Altenar also operates its own managed trading function.
Supported
OwnKambi's own traded odds (available standalone as Odds Feed+). Uses Sportradar for official US league data.
Verified
Bet Builder
YesIncludes direct calculation, prebuilt bundles and expanded player-prop markets across major sports.
Verified
YesSame-game and multi-market Bet Builder is priced by Kambi's own trading pre-match and in-play. In the five-week 2026 World Cup network sample it represented 35% of bets; 72% of Bet Builder bets had at least three selections and 65% included a player prop. Bet Builder users placed 3.3 times as many bets as non-users during that period, which is an observed cohort difference rather than a universal uplift claim.
Verified
Retail / omnichannel
YesSSBT terminals and cashier/agent systems share the same sportsbook, PAM, wallet, reporting and risk stack as online and mobile channels.
Verified
YesStrong retail/omnichannel sportsbook: powers PENN's on-property books (30 properties across 13 US states, to Jul 2027), OLG's omnichannel PROLINE, and Bally's retail.
Verified
Sportsbook delivery model
In-house
Verified
In-houseProprietary odds-compiling and trading, increasingly AI-driven via the Tzeract division; not a resold third-party feed.
Verified
Operator fit
SMB, Mid, Enterprise
Verified
Mid, EnterpriseTier-1 operators and lotteries plus mid-market brands that want a proven sportsbook.
Verified
ALAltenar
versusDigitainDigitain logo

Overall score

Overall score

Sportsbook origin
In-house
Verified
In-houseDigitain develops and operates its own sportsbook and trading/risk operation; data inputs include external official data partners.
Verified
Trading and risk model
ManagedAltenar provides 24/7 managed trading and risk, while operators can retain extensive control of margins, limits, pricing and market configuration.
Verified
ManagedDigitain provides 24/7 risk management and a large in-house trading team, while APIs expose configurable limits, margin and risk controls.
Supported
Odds-feed model
DATA.BET, Racing and Sports, Sportradar/TDI, Stats Perform/Opta, Swish Analytics, Sports IQ, IMG Arena/Betgenius, SIS, nVenue, Altenar in-house tradingThe external relationships cover official data, pricing inputs, content or rights packages in different sports; Altenar also operates its own managed trading function.
Supported
Digitain trading, SportGenerateStand-alone group feed by SportGenerate with external official data inputs.
Inferred
Bet Builder
YesIncludes direct calculation, prebuilt bundles and expanded player-prop markets across major sports.
Verified
Yes
Supported
Retail / omnichannel
YesSSBT terminals and cashier/agent systems share the same sportsbook, PAM, wallet, reporting and risk stack as online and mobile channels.
Verified
YesCentrivo Retail connects cashier, POS, SSBT, portable POS, online wallet and TrackMyBet-style continuity.
Supported
Sportsbook delivery model
In-house
Verified
In-houseDigitain builds and runs its own sportsbook with in-house pricing models and its own trading teams.
Verified
Operator fit
SMB, Mid, Enterprise
Verified
SMB, Mid, EnterpriseStartup, Mid-market and Enterprise. Prebuilt routes serve new operators, while modular and managed infrastructure serves established sportsbook-led businesses; the strongest fit is mid-market and enterprise.
Inferred
Compare all public measuresRead Kambi reviewRead Digitain review
Red flag
Private consolidated financials and quote-only contracts
Red flag
contract and exit assumptions remain unresolved
Red flag
official-data dependency is material enough to have produced active U.S. and UK claims against Sportradar
Red flag
several 2026 partnerships are integrations or transitions rather than completed operator launches.

Team & public presence

Founders

SSDSVS
3 key people
Stanislav SilinCEO & co-founder2014
Dinos StranomitisCOO & co-founder2014
Valeri SandlerChairman & co-founder2014

Leadership

SSDSJQVSMS
5 key people
Stanislav SilinCEO & co-founder
Dinos StranomitisCOO & co-founder
John QuayeCFO
Valeri SandlerChairman & co-founder
Maria SandlerChief Legal Officer

Footprint & contact

Websitealtenar.comPrimary domainsaltenar.comHQ full addressFirst Floor, Cycle 360 House, Isle of Man Business Park, Douglas, IM2 2QZ, Isle of ManThe current footprint is the Isle of Man headquarters plus offices in Malta, Greece, Georgia, Brazil and Uruguay.Offices count6LinkedIn URLhttps://www.linkedin.com/company/altenar/LinkedIn followers39,900+Social channelsLinkedInXYouTubeFacebookInstagramTelegramRedditBlog or academyYesConferences attendedICEiGB LiveSBC SummitSiGMAGAT ExpoSBC Summit AmericasSBC Summit LatinoamericaEvent presence scaleLargePress release cadenceSeveral product, market and partnership updates per monthSales contact publicBothDemo request methodForm or live walkthroughL&L Europe brands include AllBritishCasino, PubCasino and QuickBet. These relationships do not share one uniform current-live scope. Winpot has used Altenar's sportsbook in Mexico since 2023; its 2026 growth figures are scoped to that operator and do not establish portfolio-wide performance. DAZN Bet was live on Altenar sportsbook technology in Ontario and Alberta by 6 August 2026. Gran Madrid | Casino Online renewed its Spanish online and retail sportsbook relationship on 29 July, with H1 sportsbook turnover up 21% year over year. These are sportsbook-scoped relationships, not Altenar PAM or casino deployments. Several other names remain historical cases or announced implementations rather than current-live clients.Named clients publicWinpotDAZN BetGran Madrid | Casino OnlineBetmotionPalms BetDBETL&L EuropeBetneroLuckymateArenaPlusBrasil da SorteBeticoJubileeViventoWplayGolden PalaceJustBetVegas.huYangaGamesRootzMultibetRise & HustleStarcasinoGamblrMerkurXtipIsibetProReplatzLottolandJokerbet7betThese relationships were current, live or renewed in 2026. Winpot's Mexican sportsbook has used Altenar since 2023; DAZN Bet is live in Ontario and Alberta; Gran Madrid is a renewed Spanish online and retail sportsbook relationship. Greentube is a platform integration rather than a direct live operator client.Notable clientsWinpotDAZN BetGran Madrid | Casino OnlineBetmotionPalms BetImmense Group / DBETL&L EuropeAnakatech / Betnero / LuckymateThe 20 named cases are historical deployments or relationships and do not all represent current active clients. Winpot is a current Mexico sportsbook case with operator-scoped results; Gran Madrid is a current renewal and DAZN a current dual-province launch, but neither is counted as an additional case-study entry.Public case studiesWplayBetmotionGolden PalaceJustBetVegas.huYangaGamesRootzMultibetRise & HustleStarcasinoGamblrPalms BetMerkurXtipImmense GroupIsibetProReplatzLottolandJokerbet7betWinpot

Product portfolio

4
Sportsbook Module vendor screenshotaltenar.com ↗
Sportsbook

Sportsbook Module

Altenar's proprietary modular sportsbook for integration with an existing PAM or front end, or deployment as a standalone betting product. It covers pre-match and in-play betting, racing, esports, virtual sports, Bet Builder, cash out, streaming, bonus tools and configurable trading controls.

The sportsbook is deployed across more than 30 regulated markets.

SportsbookYesSportsbook originIn-houseSportsbook modelIn-houseOdds feed providerDATA.BET, Racing and Sports, Sportradar/TDI, Stats Perform/Opta, Swish Analytics, Sports IQ, IMG Arena/Betgenius, SIS, nVenue, Altenar in-house tradingInplay live bettingYesBet builderYesCash outYesLive streamingYesTrading risk modelManagedMargin overround controlYes
Explore Sportsbook Module
Turnkey Sportsbook vendor screenshotaltenar.com ↗
Turnkey platform

Turnkey Sportsbook

A full-stack sportsbook package combining Altenar's betting engine with PAM, wallet, front end, CMS, bonuses, CRM, KYC and AML, payments, casino aggregation, affiliates, reporting, native applications, retail support and optional managed operations.

The current turnkey catalogue has more than 25,000 integrated games with mobile, desktop and retail support.

Turnkey offeredYesPAMYesUnified walletYesPackage includesSportsbook, PAM, Wallet, Front end, CMS, Casino aggregation, Payments, CRM, KYC/AML, Bonus engine, Affiliate tools, Reporting, Native apps, Retail, Managed trading, Compliance supportBonus engineYesCRMYesKYC AMLYesPayment methods count220+Games count25,000+Native appsiOS, Android
Explore Turnkey Sportsbook
Retail Solution vendor screenshotaltenar.com ↗
Retail / omnichannel

Retail Solution

Two retail delivery paths — Windows-native self-service betting terminals and cashier or agent software — connected to the same sportsbook, PAM, wallet, risk and reporting stack as the online operation.

Altenar's retail stack uses a single-wallet architecture and the hierarchy Owner, Partner, Super Agent, Agent, Cashier and User.

Retail omnichannelYesAgent systemYesUnified walletYesWallet architectureUnified PAM ledger across sportsbook, casino, payments, bonuses and retail channelsRBAC granularityRetail hierarchy: Owner, Partner, Super Agent, Agent, Cashier, User; core PAM administrator-role matrix unresolvedSupport agent toolsYes
Explore Retail Solution
White Label vendor screenshotaltenar.com ↗
White-label platform

White Label

A managed brand-launch model assembled with licensed B2C partners, Altenar's sportsbook technology, player management, payment and casino integrations, compliance support and branded web and mobile experiences.

Launch can take weeks, with an upgrade path that retains the underlying Altenar technology; the detailed best-case target is four weeks.

WL offeredYesLicense typeLicensed-partnerOperates under provider entityNoWL compliance managedYesWL time to launch4 weeks
Explore White Label

What you can launch: deployment models

Standalone

Operator-licensed PAM or modules

Turnkey

Your own licence & entity

White-label

Third-party license wrapper

Platform foundation

6/7
Platform: ProprietaryArch: ModularDeploy: HybridWallet: SingleWallet arch: Unified PAM ledger across sportsbook, casino, payments, bonuses and retail channelsScale: Kubernetes; more than 250 deployment instances across SB2 clusters in North America, South America and Europe in 2022; current CCU and TPS benchmarks unresolvedStack age: Modern

40+

currencies

Widget-based sportsbook front end, configurable Bet Cards and Slice Markets, event-specific lobbies, social betting, behaviour-led bet suggestions and automated promotional campaigns

PAMIntegrated player-account management in the turnkey sportsbook.Multi currencyMulti brandMulti domainDomestic and international-facing domains can run from the same platform, and operators can expand to a second site without rebuilding the stack. Contractual domain limits remain deal-specific.Hosting includedHosting is part of turnkey and white-label delivery; modular deployments can use customer or third-party infrastructure.Data residency optionsAltenar supports customer-controlled, AWS, Google Cloud and jurisdiction-specific regional deployments. Hosting location is deployment-specific; a self-service region selector and universal contractual residency matrix are not established.Unified walletSingle sign onOperator and player SSO specifications remain unresolved.

Analyst take · what you can really launch

Deployment ranges from an API or widget sportsbook module through a complete PAM, native apps, white label and retail. The best-case white-label route is four weeks in supported configurations, while one named online-and-retail launch took three months; new licensing, certification, payments and migration can extend either timeline.

How the two models differ

Dimension
White LabelOffered

Third-party license wrapper

TurnkeyOffered

Your own licence & entity

Licence held by
Licensed-partner
Operator, its own
Holds player funds
Contract-defined
Contract-defined
Player ownership
Contract-defined
Contract-defined
Player data access
Limited
Contract-defined
Brand migration / exit
Restricted
Contract-defined
Time to launch
4 weeks
3 months
Commercial model
—
—
Setup fee
—
—
Ongoing
—
—
Customization
Contract-defined
Configurable
Source-code access
—
—
Operating scope
Contract-defined
Managed-option

marks the structural delivery boundary: which entity holds the operating licence.

White Label includes

Operating experience required: YesProspective white-label operators should have iGaming experience or exposure, or at minimum a general understanding of the ecosystem; a legal entity and detailed business plan are also required. This is a qualification preference, not a hard tenure threshold.
Merchant accounts providedBanking providedWL compliance managedLicensing and compliance support plus built-in compliance features are available. Legal responsibility remains partner-, market- and contract-specific.Operates under provider entityThe operating entity is a licensed B2C partner rather than Altenar's supplier entity across all markets.

Turnkey includes

Package

SportsbookPAMWalletFront endCMSCasino aggregationPaymentsCRMKYC/AMLBonus engineAffiliate toolsReportingNative appsRetailManaged tradingCompliance support
Licensing help: AdvisoryOperations: Managed-option
Managed servicesCompany incorporation helpPayment consultingLocal support covers regional payment preferences, payment-method selection and technical localisation. It does not include merchant underwriting, acquiring approval, banking or ownership of payment accounts.Multi project backofficeThe L&L Europe deployment spans seven active brands.Onboarding trainingOnboarding includes training sessions and product demonstrations; contractual training entitlement and syllabus remain deal-specific.

Managed-services responsibility comparison

Launch & onboarding reality

4/4
Realistic launchThe best-case white-label target is 30 days for supported configurations; one complete online-and-retail JustBet deployment launched in three months. Actual scope remains market-, licence- and integration-dependent.
Team: DedicatedMigration: 3 months in the JustBet replacement caseDocs: Positive named operator reference; technical corpus is partner-gatedOnboarding: Positive across named operator cases; representative onboarding satisfaction score unresolved.
Competitor migration supportPalms Bet received hands-on inbound replacement and go-live support; outbound exit assistance remains unresolved.Training providedOperator training sessions and product demonstrations are available; delivery format, scope and contractual entitlement are deal-specific.Go live supportPost launch optimization
Implementation and support comparisonLaunch evidenceFrontend and CMS comparisonLocalization comparison

Runtime & integration contract

Contractual availability, measured uptime, recovery objectives, failover and incident visibility are separate conclusions. A status page does not establish an SLA, and a security-incident record does not establish service availability.

API contract

Protocol surface

Unresolved

APIs are available, but the complete partner API is not established as REST-only.

Rate-limit boundary

Unresolved

API quotas, burst limits and rate-limit policy remain unresolved.

Public API documentation

No

API and SDK documentation is partner-gated; a self-service documentation corpus is not established.

Editorial inference

Sandbox environment

Unresolved

Partner sandbox and test-environment entitlement remain unresolved.

Service level

Contractual uptime guarantee

Unresolved

A guaranteed uptime threshold and service-credit trigger remain contract-specific.

SLA service credits

Unresolved

The Altenar SLA and service-credit schedule are contract-specific.

Measured uptime

Unresolved

Customer-facing incident history and multi-period uptime remain unresolved.

Operating uptime record

Near-zero downtime for rolling Kubernetes deployments; historical uptime and a contractual SLA remain unresolved

Supported conclusion

Recovery and failover

Backup frequency

Unresolved

A regulator-specific Debezium replication example does not establish the platform-wide backup schedule.

RPO / RTO

Unresolved

RPO and RTO remain unresolved.

Redundancy topology

Unresolved

Active-active production topology remains unresolved; duplicated Kubernetes containers are limited to release handling.

Multi-region failover

Unresolved

Automatic cross-region failover remains unresolved across the available deployment regions.

Maintenance and incident visibility

Scheduled maintenance

Unresolved

Rolling release mechanics do not establish contractual maintenance windows or notification terms.

Public status page

No

A customer-facing Altenar service-status history remains unresolved as of 14 July 2026.

Editorial inference

Security incident record

None

No material Altenar platform security incident is established as of 14 July 2026; this does not guarantee that no internal event occurred.

Editorial inference

Disaster recovery capability

Unresolved

Kubernetes deployment and database replication do not establish a tested disaster-recovery service or contractual recovery commitment.

Product governance

Roadmap access, shipment cadence and formal customer input are shown as separate operating practices, not as a feature score.

Roadmap visibility

Frequent product updates plus a partner-led roadmap; detailed delivery commitments are contract-specific and unresolved

Verified conclusion

Release cadence

Continuous rolling releases

Duplicated containers allow sequential service upgrades without visible interruption. This is not a contractual maintenance-window commitment.

Supported conclusion

Customer advisory board

No

No formal customer advisory board is established. Operator-led product feedback, regular optimization reviews and a Product Feedback enquiry path are available without a standing customer council.

Editorial inference

API comparisonSLA and incident comparisonSecurity controls

Casino games, content & player experience

25,000+

games

120+

studios aggregated

Content mix

SlotsTable gamesLive casinoJackpotsScratch and instant winCrashSkill games
New games: Continuous provider onboardingAPI: Agreegain single API

Analyst take · content depth

Sport remains the product advantage: broad pre-match and in-play coverage, Bet Builder, player props, cash out, live streaming, virtuals, racing and a dedicated DATA.BET esports lobby. Casino is broad rather than proprietary — 25,000+ games from 120+ suppliers are aggregated through sister company Agreegain and third-party studios, with no Altenar-owned game or live-dealer studio.

Content & aggregation

2/4
Studio: Third-party
Game aggregatorCasino aggregation is delivered through sister company Agreegain using a single API. Agreegain is a separate company and Altenar does not operate an in-house game studio.In house gamesRng certificationAggregated studios remain responsible for game-level RNG certification; a catalogue-wide certificate set is not established.JackpotsProgressive jackpot content is available through aggregated providers; a proprietary or shared Altenar jackpot network is not established.Exclusive contentAn exclusive Altenar or Agreegain game catalogue is not established.Provably fairNo provably-fair game product or integrated scope is established.Tournaments toolNo casino tournament engine is established; sportsbook promotions and rewards do not constitute one.Jackpot networkProgressive jackpot games are available, but no proprietary or shared Altenar jackpot network is established.Game recommendation AISportsbook recommendations and CRM integrations do not establish casino-game recommendation AI.Demo modeCatalogue-wide casino demo-mode control is not established.

Live casino

Model: Third-partyRoulette, Blackjack, Baccarat, Game shows

Studio partners

EvolutionPragmatic Play
Game showsDedicated branded tablesDedicated live-dealer tables are not a standard Altenar package entitlement.Native speaking dealersDealer-language availability is supplier- and contract-specific.Custom studio environmentAltenar does not operate a studio, and no contracted third-party custom-studio option is established.Live side betsPossible third-party studio features do not establish Altenar package scope.Live low latencyAn Altenar or Agreegain live-casino latency specification remains unresolved.

Game management & merchandising

5/5
Lobby managementGame merchandisingGame categorizationPer jurisdiction game toggleGame performance analyticsThe PAM reports by provider, category and title and tracks actual RTP in real time.Featured recommended engineGeneral lobby merchandising does not establish a casino recommendation engine.Per game configA detailed per-game configuration matrix remains unresolved.RTP variant controlActual RTP reporting does not establish operator control of supplier RTP variants.New game schedulingContinuous onboarding does not establish operator-controlled release scheduling.Lobby ab testingCasino-lobby A/B testing is not established.Free rounds bonus buy controlFree spins are supported, but no operator control over supplier bonus-buy mechanics is established.Demo mode per marketMarket-level demo-mode control is not established.

Frontend & player experience

6/8
Native apps:iOSAndroid
Frontend builderA React-based widget front end and CMS control layout, content, skins, odds formats, limits, bonuses and market presentation without extensive custom coding.Template libraryAltenar's Market Templates library provides reusable sportsbook market and selection layouts across desktop, mobile and apps, with sorting, translation and preview controls. This is a sportsbook presentation library, not a complete turnkey-site theme catalogue.Custom designResponsive designPWAA PWA is not a standard Altenar deliverable; the established mobile routes are responsive web and white-labelled native iOS and Android apps.SEO friendlyHeadless frontendOperators can integrate Altenar's modular sportsbook and widgets into an existing portal or custom front end.Social loginA standard social-login or third-party identity-provider option is not established for PAM, mobile app or DGBuilder.Ab testingA general front-end A/B testing system is not established.Accessibility wcagAltenar's accessibility statement applies only to its informational property, not to operator front ends.

Analyst take · player experience

The player-facing product is strong where a sportsbook should be strong: fast in-play navigation, Bet Builder, player props, cash out, streaming, personalisation, social-betting overlays, rewards and dedicated tournament or esports lobbies. Operators can use Altenar's configurable React widgets and skins or build a more bespoke experience, with Flutter native apps for iOS and Android. Final UX quality still depends on the operator's configuration, content hierarchy and front-end work.

Beyond casino — verticals offered

SportsbookYes
EsportsYes
Virtual sportsYes
PokerNo
LotteryYes
Bingo offeringNo
Telegram casinoNo
Retail omnichannelYes

Sportsbook depth

7/7

83+

sports

Model: In-houseFeed: DATA.BET, Racing and Sports, Sportradar/TDI, Stats Perform/Opta, Swish Analytics, Sports IQ, IMG Arena/Betgenius, SIS, nVenue, Altenar in-house tradingRisk: ManagedSettlement: Real-time and automated, subject to official result confirmationOrigin: In-housePoker net: NoneLottery: Number betting, Quick pick
Inplay live bettingBet builderIncludes direct calculation, prebuilt bundles and expanded player-prop markets across major sports.Cash outFull and partial cash-out are supported online and retail, alongside early-payout promotions.Live streamingEsports bettingVirtual sports bettingMargin overround controlOperators can configure margins, prices, limits and acceptance rules, or delegate them to the managed trading team.

Crypto & web3

Crypto-native: No
On chain settlementNo Altenar-native on-chain settlement product is established. External PSP settlement is outside this conclusion.Web3 featuresA wallet-native token, NFT or other Web3 product is not part of Altenar's established product set.Provably fair gamesCrypto payment support does not establish provably-fair games.Fiat onramp offrampCrypto payment integrations do not establish fiat on-ramp and off-ramp availability.Crypto KYC optionalKYC responsibility for crypto-payment flows is deployment-specific and may be mandatory, optional or delegated.Crypto AML toolsSumsub provides general KYC and AML controls, but no crypto chain-analysis or wallet-screening tool is established.
Lobby and content comparisonLive-casino supply chainSportsbook comparison

Running the business: operations, payments & growth

Payments & cashier

Cashier: Both

220+

payment methods

4+

PSPs integrated

Rails

CardsBank transferE-walletsMobileCashVouchersOpen bankingCrypto

PSP partners

APCO PayPraxisCoinsPaidHashbon
Payment orchestrationRouting and multi-provider access are available through integrated PSP aggregators such as APCO Pay and Praxis; no proprietary Altenar orchestration engine is established.Payment routingAvailable through integrated PSP technology, particularly Praxis; it is not established as an Altenar-native routing engine.Pay n playAltenar launched Pay N Play-style sportsbook widgets with two clients in 2020. Current availability depends on payment partner and jurisdiction.Open bankingAvailable through selected payment integrations; support is PSP- and market-dependent.FX handlingThe optional CoinsPaid integration provides built-in exchange across 20+ cryptocurrencies and 40+ fiat currencies. This is partner-enabled conversion, not a native Altenar treasury or settlement-FX service.Chargeback toolsFraud and chargeback capabilities depend on the selected PSP. An Altenar-native chargeback case-management product is not established.Crypto supportThe core platform is not crypto-native, but turnkey and white-label payment integrations include cryptocurrency options through external PSPs.Payout automationInstant payoutsPCI compliant cashierMulti currency settlement

Payments and cashier comparison

Analyst take · running & growing on it

The operational layer is now credible full stack: 24/7 managed trading, granular margin and limit control, a single-wallet PAM, automated regulator reporting, Sumsub KYC/AML, Fast Track CRM, affiliate tracking, bonus tooling, real-time game analytics and shared online-retail reporting. The trade-off is partner complexity — the sportsbook is Altenar's, while casino, payments, identity and CRM can have separate commercial and operational dependencies.

The run-the-business toolkit

Backoffice & controls

9/9
RBAC: Retail hierarchy: Owner, Partner, Super Agent, Agent, Cashier, User; core PAM administrator-role matrix unresolvedBack-office: Modern and operationally deep

KYC, AML and fraud controls

Multi user teamsAdmin audit trailRetail cashier tools include audit tracking for settlements, reprints, adjustments and voids. The retention period, tamper controls and coverage of every core PAM administrator action remain unavailable.Bulk operationsPlayer Tags can be created, edited and assigned in bulk, and campaigns can be automated across segments.Manual player adjustmentsCashier and agent roles can post deposits, withdrawals and transfers to player accounts. Arbitrary online-PAM corrections and maker-checker controls remain unresolved.KYC case managementFraud case managementRealtime player viewSupport agent toolsOperator alertingWithdrawal approval workflowApproval workflows

Back-office comparison

CRM, bonusing & comms

11/11
Segmentation: Real-time

Bonus types

Deposit bonusFree betsFree spinsRisk-free betCashbackAccumulator bonusPromo codesOdds boostEarly payoutLoyalty rewards
Bonus engineCRMFast Track's AI-powered real-time CRM is integrated into Altenar's PAM.Marketing automationGamificationRewards, Bet Cards, event lobbies, social betting, tipster tools and targeted promotional journeys add gamified engagement.Loyalty programA sportsbook Rewards System is available; specific tier and mission mechanics are not established.Free to play mini gamesSplash Tech integration includes Daily Jackpot Predictor, Pick6 and PlayBuilder free-to-play products.AI retention toolsComms emailAvailable through integrated Fast Track CRM and configured delivery providers.Comms smsAvailable through integrated Fast Track CRM and configured delivery providers.Comms pushSupported by Altenar native applications and through the integrated CRM stack.Player message inboxAvailable through the integrated Fast Track CRM stack; native Altenar PAM delivery is not established.

CRM and retention comparison

Retention & VIP

7/9
Segmentation depth: Advanced
VIP managementLoyalty tiersThe modular gamification, bonus and integrated CRM framework supports loyalty-tier progression and VIP upgrades. The exact tier engine may sit in the integrated CRM layer rather than a standalone native Altenar module.Churn predictionReactivation toolsPersonalization engineFast Track journeys, Player Tags, AIS recommendations, Bet Suggestions and localised event lobbies personalise content and campaigns.Mission quest systemThe modular sportsbook framework supports dynamic missions, bet streaks and tailored rewards. A fixed mission-template count and universal deployment entitlement remain unresolved.Managed retention serviceAltenar supplies native retention tools and integrated Fast Track CRM, but no managed CRM or lifecycle-marketing service is established. Managed trading, platform operations and 24/7 technical support are separate services.Player journey analyticsSocial community featuresThe Watchers integration adds authenticated event chat, moderation, avatars, shared bets and one-click bet copying.

Affiliate & agents

3/3

Affiliate models

CPARevenue shareHybridFlat fee
Affiliate systemAffiliate trackingThe in-house affiliate layer supports click IDs and postbacks.Agent systemThe retail system supports owner, partner, super-agent, agent, cashier and user hierarchies.Affiliate payouts

Affiliate software comparison

AI toolkit

4/9
AI personalizationAI recommendation engineBet Suggestions and Altenar Intelligence Services use aggregated betting behaviour to refresh recommendations and promotional content.AI churn LTV predictionFast Track predictive player modelling is integrated with Altenar; native or default Altenar-module delivery is not established.AI fraud detectionAI is applied to fraud prevention, match-fixing detection and automated AML, alongside ongoing behavioural fraud and transaction monitoring in the PAM. The deployed model, coverage and validation metrics remain unresolved.AI responsible gamblingAltenar uses reviewed and monitored ML models to improve responsible-gambling interventions. A production harm model, jurisdictional scope and validation metrics remain unresolved.AI chatbotA native player-facing or operator-support AI chatbot is not established. Customer-specific third-party integrations remain possible.AI content generationAvailable through current Fast Track AI capabilities when that integration and feature set are licensed; no native Altenar content generator is established.AI dynamic bonusingAltenar Intelligence Services can automatically populate Bet Cards and boost campaigns from behavioural and selection data.Dedicated AI leadershipData analysts and product leaders share ML ownership; a dedicated AI executive, head of AI or equivalent owner is not established.

AI and automation comparison

BI & reporting

4/5

Tracked metrics

GGRTurnoverMarginLiabilityBetsActive playersDepositsWithdrawalsRTPBonus cost
BI reportingReal time reportingData exportAuditor-ready regulatory exports, open APIs, BI dashboards and configurable reporting are available. Complete player-level bulk export, formats, schemas, history depth and portability rights remain unresolved.Cohort funnel analysisDetailed player analytics and open APIs let operators map user journeys and test conversion models, supported by BI dashboards and configurable reports. A dedicated cohort-builder specification remains unresolved.Realtime dashboardsCustom dashboardsWarehouse integration

Reporting and BI comparison

Markets, licensing & compliance: where you can go live

Licenses & certifications

Licenses

MGA B2B Critical Supply Licence (MGA/B2B/582/2018, Type 1 and Type 2)UKGC Remote Betting Host — Real and Virtual Events, Gambling Software and Game Host — Casino (account 53306, current licence 053306-R-330805-009)Romania Class 2 (Altenar Software Limited Malta, decision 2508/19.12.2023)Sweden Game Software Licence (23Si1172)Greece Manufacturer Licence (HGC-000128-MN)Denmark Game Supplier Licence (24-448690 / WAB-80052-7020)Ontario Gaming-Related Supplier registration (Altenar Software Limited UK, GRSM1240867)Alberta iGaming Critical Gaming Systems Provider registration (Altenar Software Limited UK, active through 13 July 2027)

Certifications

ISO/IEC 27001:2022 (certificate 239970, renewed 2025)GLI-33 v1.1 event-wagering-system report (SY-558-AT3-25-01-558)Peru technological-platform homologation (PT0000008)PAGCOR EGLD approval for Altenar Sportsbook V2.0
View exact legal-entity records and unresolved boundariesView product and assurance records
Data std: ISO/IEC 27001Audit: Annual ISO 27001 surveillance or renewal; regular independent penetration tests, vulnerability scans and multi-jurisdiction regulatory audits

Where you can go live

50+

markets covered

Weeks for an already certified market; months where licensing and fresh certification are required

new market

Live regulated markets

Great BritainMaltaRomaniaDenmarkSwedenSpainItalyPortugalGreeceLithuaniaEstoniaBulgariaOntarioAlbertaColombiaPeruBrazilSouth AfricaPhilippines

Key regions

EuropeLatin AmericaCanadaAfricaAsia

Market scope

Great BritainMaltaRomaniaSwedenGreeceDenmarkOntarioAlbertaSouth AfricaPeruPhilippines
US market accessNo
Latam readinessYes
Grey markets supportNo
Geo blockingYes
Multi jurisdiction complianceYes

Regulated markets ready

Europe, Latin America, Canada, Africa, Asia50+ regulated jurisdictions group-wide. The 50+ figure is group-wide market readiness, not 50 Altenar-held supplier licences. Alberta is an active registration rather than a conditional approval.

Exact market implementation record

Analyst take · licensing & compliance

Altenar has a strong multi-entity licensing footprint: MGA B2B, active UKGC betting-host, gambling-software and casino game-host activities, and named supplier permissions in Romania, Sweden, Greece, Denmark, Ontario, Alberta and South Africa. Peru is a platform homologation and the Philippines record is a product approval rather than a B2B supplier licence. The current exact set includes UKGC revision -009 and the active Alberta registration.

Compliance & risk

9/9
KYC: Sumsub

Regulatory platform requirements

KYC AMLRisk managementFraud detection AIAI fraud-prevention, match-fixing and automated-AML applications operate alongside behavioural fraud controls. The exact production models and decision boundaries remain unresolved.Transaction monitoringThe PAM includes ongoing fraud and transaction monitoring.Age verificationSumsub document and liveness verification supports age verification; the exact age-check workflow remains unresolved.Regulatory reportingThe PAM includes regulatory-aligned reports, automated daily regulator files and additional compliance reporting.Audit logsThe current retail stack includes full audit tracking for settlements, reprints, adjustments and voids, and jurisdictional reporting maintains clean data trails. Retention and tamper-protection specifications remain unresolved.Bonus abuse detectionThe native bonus engine includes automated abuse detection and behavioural analysis that identifies suspicious patterns and blocks fraud. Detection precision and false-positive rates remain unresolved.Multi accounting detectionShared-IP, failed-payment and sensitive-account-change monitoring provide defensible cross-account detection signals; exact matching logic remains unresolved.Device fingerprintingShared-IP and account-event monitoring do not establish device fingerprinting.

Responsible gambling

2/3

RG tools

Deposit limitsBetting limitsCool-offSelf-exclusionResponsible-gambling messaging

Responsible-gambling controls comparison

Responsible gamblingAffordability checksThe UK player journey includes real-time affordability signals, adjustable limits, triggers and monitoring thresholds. Data-source coverage, financial-vulnerability thresholds and the complete operator workflow remain unresolved.RG messagingSelf exclusion registriesMarket-specific exclusion lists. Exclusion lists are integrated into the market-specific compliance stack. Direct connections to GAMSTOP, ROFUS, Spelpaus, OASIS or other national registers remain unresolved, so registry coverage requires jurisdiction-specific diligence.Harm markersIncreased playing time and wagering are risk signals, while the PAM monitors additional significant player events; a complete marker inventory remains unresolved.

Security posture

3/5
Certs: ISO/IEC 27001
Encryption at restSensitive information is encrypted at rest, but algorithms, key management and database-level scope remain unavailable.Encryption in transitSSL/TLS is applied to sensitive data transmissions.Bug bounty programA vulnerability-reward or paid bug-bounty programme is not established; independent testing arrangements exist separately.Vuln disclosure policyA coordinated vulnerability-disclosure policy, security.txt and dedicated security-reporting workflow are not established.Breach notification processBreach procedures include notifying affected people and supervisory authorities where legally required.DDoS protectionThe DDoS mitigation provider, control set and service level remain unresolved.WAFFirewalls are used, but a web application firewall is not established.MFA operatorsAccess controls can include MFA, but mandatory MFA for operator back-office users is not established.MFA playersEmail or phone verification and optional biometric login do not establish player MFA.Pen testing frequency

Localization

8/8
Currency number formattingLocal content curationLocal payment railsLocal support coverageIn country presencePermanent offices in Europe and Latin America support local onboarding, billing, product and compliance work.Local odds formatsRegional game preferencesTax reporting per marketRTL language supportRTL language and layout conformance remain unresolved; multilingual delivery alone does not establish RTL support.Market specific T&CMarket adaptation is established; a product workflow for generating or enforcing market-specific terms and conditions is not.Local payment methodsNamed local rails include Pix and Boleto Bancário in Brazil, SPEI and Oxxo in Mexico, and PSE and Efecty in Colombia. These Latin American payment methods are supported through market-specific PSP configurations. Availability varies by country, operator and connected PSP; additional rails exist outside Latin America.Local language packsMarket-specific multilingual localisation. Altenar and the integrated Agreegain casino layer support multilingual content localization and central publishing across markets. A complete pack-by-market inventory remains unresolved.

The real deal: pricing, contract & lock-in

contract-specific terms

Commercials

Quote only
Model: Quote only; fee, licence and revenue-share structure is contract-specific.
Commercial & contract terms disclosed1/27

Most terms here are negotiated privately and quoted on request, which is normal for the industry and exactly what an operator should pin down in writing before signing.

Analyst take · the real cost & the catch

Pricing and contract economics are quote-only. Compare quotes by separating sportsbook licensing and managed trading, official data, PAM and front end, content and payments, certification, implementation and support; treat each fee, minimum guarantee and revenue share as deal-specific.

Lock-in & exit — can you leave?

Player db portableTransaction history exportRealtime data streamingMigration out supportSource code escrowVendor continuity clauseSchema stability policy

Support & account management

3/3
Support: 24/7Channels: Live chat, Ticket portalLanguages: English, Spanish, Portuguese, Polish, Russian, GreekSLA: Designed to respond within 10 minutes
Dedicated account managerEach partner receives dedicated account and integration managers.Technical account mgrEach partner receives a dedicated integration manager, although the exact Technical Account Manager title is not used.B2B support

Editorial & analyst notes

Altenar remains a top-tier independent sportsbook specialist with a mature proprietary book, flexible modular and full-stack deployment, 24/7 managed operations, credible regulated-market execution and a meaningful portfolio of live operator relationships. The surrounding casino, payments, CRM, compliance and data chain is less proprietary, while pricing, contract protections, exit rights and consolidated financials remain unresolved. The 2026 Sportradar claims are plaintiff-side and not a misconduct finding, but they expose a real dependency on official sports data and potential market-entry constraints. Altenar remains an 8/10 shortlist provider for sports-led regulated operators, subject to contract and data-supply diligence.

Strengths

  • Proprietary sportsbook and 24/7 managed trading
  • modular, turnkey, white-label and retail delivery
  • strong Bet Builder, in-play, esports and promotional tooling
  • current named supplier permissions across Europe, Canada and South Africa
  • integrated PAM, KYC, CRM, payments and native apps
  • substantial named case library.

Trade-offs

  • No owned casino-content moat
  • several full-stack layers rely on partners
  • pricing is quote-only
  • contractual SLA, service-credit schedule, exit terms and consolidated group financials remain unresolved
  • active Sportradar competition litigation exposes official-data dependency
  • no established U.S. state supplier approval.

Standout feature

One proprietary sportsbook can be deployed as a managed module, API/widget integration, turnkey PAM, white label or retail product. That breadth is paired with 24/7 trading, official data feeds and a genuinely international regulated operating footprint.

Biggest weakness

Casino, payments, CRM and parts of compliance are assembled through partners rather than owned end to end. A casino-led operator therefore gets less proprietary differentiation than it would from a platform with its own studios and aggregation technology. Commercial pricing and group financials are also private.

Best use case

A sports-led operator launching or replacing a sportsbook in a supported regulated market and wanting one vendor for proprietary betting technology, managed trading, PAM, mobile and retail, while retaining the option to add partner casino and payments.

Ideal operator

A funded sports-led operator entering or scaling regulated markets that wants managed trading plus a configurable path from white label to independently licensed turnkey or modular deployment.

Crypto

Crypto is supported as an optional payment rail, not as the platform architecture. CoinsPaid and other PSP integrations can accept major cryptocurrencies and convert into fiat, but there is no native crypto ledger, on-chain settlement, Web3 layer or provably-fair engine owned by Altenar.

Support

Altenar provides 24/7 business support, dedicated account and integration managers, live chat and ticketing, plus a non-contractual 10-minute response target. The contract must supply severity clocks, restoration targets and service credits.

Migration

Palms Bet completed a successful inbound sportsbook migration with limited disruption. Outbound assistance, database portability, exit timing and migration-out cost remain unresolved and must be explicit in the contract and DPA.

Dealbreakers

Rule Altenar out when the requirement is an owned casino studio, a native crypto or Web3 platform, a currently approved U.S. state supplier, self-serve pricing, or standard contract protections. Casino-first groups should compare the partner-led content layer against specialist aggregators.

Altenar FAQ

Does Altenar own its sportsbook?

Yes, the core sportsbook and trading platform are proprietary.

Is casino included?

Yes, through Agreegain and third-party aggregation; Altenar does not own a game or live-dealer studio.

Can it launch a full operation?

Yes, through turnkey PAM or a white-label B2C partner, as well as modular and retail delivery.

Does Altenar hold an Isle of Man GSC license?

No such permission is established. The current Romanian Class 2 permission names Altenar Software Limited (Malta).

Is crypto supported?

Yes through external payment providers, but the platform is not crypto-native.

Is it approved in US states?

No current state supplier approval is established. Any US launch would still need an exact state permission, approved product scope and named deployment.

Appears inWhite-Label Casino ProvidersTurnkey iGaming Platform ProvidersSportsbook Software ProvidersCrypto Casino Software ProvidersPlatforms Offering Live CasinoPAM (Player Account Management) ProvidersUK-Licensed iGaming Platform ProvidersOntario iGaming Platform ProvidersiGaming Platform Providers for LatAmiGaming Platforms for Startups & SMB OperatorsEnterprise & Tier-1 iGaming Platforms

Facts checked August 2, 2026 · independent review, no pay-to-rank · hover ⓘ for value notes.

How we reviewEditorial recordCorrect or respond